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8.5

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Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation Reviews in September 2026: User Ratings, Pros & Cons

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4.23

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Zoho Marketing Automation Reviews & Ratings

4.23

Very Good

Based on 64 ratings & 86 reviews

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Rating Distribution

Excellent

(49)

Very Good

(29)

Good

(5)

Poor

(1)

Terrible

(2)

Spotsaas Editor’s POV

Zoho Marketing Automation is a robust and user-friendly tool designed to streamline marketing efforts and enhance customer engagement. Its standout features include a highly intuitive interface, seamless integration with other Zoho applications, and a wide range of automation capabilities, such as email workflows, landing page creation, and behavioral targeting. ...Read more

Zoho Marketing Automation pros and cons

  • Interface is easy to use even for beginners.

  • Integrates with Zoho CRM and other Zoho applications, ensuring smooth workflows.

  • Automation features save time and effort in managing campaigns.

  • Behavioral targeting and advanced campaign personalization improve customer engagement.

  • Limited advanced functionalities when compared to competitors like HubSpot or Salesforce.

  • Steep learning curve for new users exploring the entire spectrum of features.

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Showing 11-20 out of 86

AG

Anuj G

10/21/23

4 out of 5

"Best platform for marketing automation"

What do you like best about Zoho Marketing Automation? Thier support team is very much enthusiastic to provide the best in class support to the client also they helps in the integration with the other tools

AG

Anuj G

10/21/23

4 out of 5

"Best platform for marketing automation"

What do you like best about Zoho Marketing Automation? Thier support team is very much enthusiastic to provide the best in class support to the client also they helps in the integration with the other tools

KA

Kunal A

10/13/23

4.5 out of 5

"Review for Zoho Marketing"

What do you like best about Zoho Marketing Automation? Its a user friendly tool and it allows to generate multiple invoice simultaneously. It helps in generating invoice notifications automatically. It also allows yo generate required reports within the tool.

IM

Irica May T

10/11/23

5 out of 5

"Zoho Marketing Automation helps streamline our email campaigns"

What do you like best about Zoho Marketing Automation? What I'd like best about Zoho Marketing Automation is we can easily integrate it to our Zoho CRM and we are able to send automated email campaigns like newsletter, welcome email, and post-purchase email.

GN

Ganesh N

10/10/23

5 out of 5

"Zoho best tool"

What do you like best about Zoho Marketing Automation? It helps in generating the invoices of software sold automatically. It also generates automatic triggered notifications to all customers. Also, it provides the pending invoices details

AU

Anonymous User

10/01/23

3 out of 5

"Not a very useful tool in our Zoho package"

What do you like best about Zoho Marketing Automation? We pay for the Zoho CRM and the marketig functionalities are a plus, however very little used when compared to our usage of HubSpot.

RK

Rohit k

09/23/23

4 out of 5

"Best marketing automation platform"

What do you like best about Zoho Marketing Automation? Zoho marketing is one of the most comprehensive marketing platforms i have used till now. It had cover a wide variety of marketing campaign for automation.

RK

Rohit k

09/23/23

4 out of 5

"Best marketing automation platform"

What do you like best about Zoho Marketing Automation? Zoho marketing is one of the most comprehensive marketing platforms i have used till now. It had cover a wide variety of marketing campaign for automation.

TW

Tim W

09/12/23

4.5 out of 5

"Full of features and powerful integrations"

What do you like best about Zoho Marketing Automation? Zoho Marketing Automation integrates extremely well with the whole Zoho suite which we use. It has a very useful visual drag-and-drop interface for building out automation flows (journeys) with a number of configurable actions and triggers. You can trigger actions based on actions on a contact in Zoho CRM, from a webhook, a custom set of tags, set time delays for messaging, add customers to list based on actions and many more variables.

KS

Krunal S

09/07/23

5 out of 5

"Automate marketing and free up time"

What do you like best about Zoho Marketing Automation? It is simple to use, powerful. I can easily manage automation for my marketing activities.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].