Zapier Reviews in May 2025: User Ratings, Pros & Cons

The magical wizard behind the curtain

What do you like best? The ability to quickly connect a patchwork of multiple cloud applications, along with the ability to customize logical pathways through the decision trees. What do you dislike? "Paths" could be more intuitive. Not clear to me how to set up a Path where A has an action, but B should have no response. What problems are you solving with the product? What benefits have you realized? Turning what used to be multiple actions by multiple people into a single step. ...

Zapier enables a lot of complex tasks, but can be challenging for non-developers

What do you like best? We've been able to build a lot of useful integrations using Zapier without the need to hire developers What do you dislike? Integrations can be challenging to get to work correctly and consistently, at least for non-developers. Also, Zapier usage-based pricing can be confusing and lead to unexpected bills for overages even on top plans What problems are you solving with the product? What benefits have you realized? We've been able to develop products without ...

Easy to use, but limited

What do you like best? I love that its a fairly inexpensive way to set up syncing between two different softwares What do you dislike? You are extremely limited when it comes to customization--you can only create zaps based on predetermined triggers. Recommendations to others considering the product: Before buying, make sure the apps and triggers you need are options What problems are you solving with the product? What benefits have you realized? We use many different ...

Simple, but limited

What do you like best? No developer experience required, easy to use What do you dislike? can't copy and paste steps or branches and logic is limited What problems are you solving with the product? What benefits have you realized? Connecting hubspot to quickbase

The glue that holds many of my systems together.

What do you like best? The zap builder and extensive list of integrated apps. What do you dislike? Some of the limits make it difficult for a team like mine to find a plan that provides an equal level of value for the price. What problems are you solving with the product? What benefits have you realized? Many! Web form results to Airtable. Production tasks from our customer support software into airtable etc.

Zapier is like magic!

What do you like best? For it's complexity, its super reliable - for something so heavy duty there are surprising few issues with reliability and when a zap does break or screw up it'll alert you What do you dislike? Nothing any more, they recently fixed it - you can now add notes to zaps which is important for complex zaps that are multi step and can be difficult to understand 6 months after you set them up Recommendations to others considering the product: Just do it! What ...

Gets the job done

What do you like best? Set and forget - once my zap is running, there is nothing I need to do. If there's an issue, I get a notification and can deal with it, otherwise it is completely hands-off, which means I can get on with other work! What do you dislike? Nothing I can think of. I wish I could use it effectively to automate responses so I could free up time taken by support - but that's a catch 22. Zapier and ZenDesk combined can probably do it, but I need the time to make it work. ...

Great automation platform!

What do you like best? Love that you can just set your preferences and the program does all of the work for you. What do you dislike? Pricing is a little more than what I wanted to pay at starting up. But as i used it more I saw the value. Recommendations to others considering the product: I highly recommend this platform to anyone looking to save money and increase productivity within their organization. What problems are you solving with the product? What benefits have you ...

No loyalty to long term clients and new pricing structure is not in line with their target customer

What do you like best? Lots of apps and automation options. Relatively easy to use. You can make some magic if you can figure out certain work arounds. What do you dislike? New pricing is highly restrictive to their target demographic, which used to be small to medium size businesses. This is evident in the apps they support, many designed for startups. Their reliability is not good enough for Enterprise, yet, their pricing is now very much in line with Enterprise pricing. Less ...

Saves us time from having to provide manual actions between software

What do you like best? Zapier can connect with hundreds of software that are used at the highest levels of business. I think that integrations with software can be frustrating when done in a typical way with programming, but Zapier makes integrations as easy as using simple software where we just make clear cut setting that execture directly worded actions. What do you dislike? I think I've only been able to activate basic integrations that trigger simple actions in our software. I ...