Webtrends Optimize Reviews in May 2025: User Ratings, Pros & Cons

Very powerful platform

What do you like best? I love how powerful and flexible the platform is to use and to get going with. What do you dislike? I have yet to find anything I dislike. It's a great platform, we have used many here and I still feel this is one of the best platforms to use for Testing. What problems are you solving with the product? What benefits have you realized? How quick and easy it is to get your tests up and running in the platform.

Great product & great working experience

What do you like best? Simple and easy to use platform, from setting up tests and targets, to segmentation, to reporting, our whole team found the technology very intuitive and we liked the fact that it continued to be developed and improved throughout our time using it. The service was also very good and they really took the time to understand what we were trying to achieve to ensure they could support is in the right way. What do you dislike? Not really a lot to dislike. Anything we ...

Testing and Personalisation with Webtrends Optimize

What do you like best? The WYSIWYG editor gives us the ability to deliver personalised content to our website visitors. We liked the advanced geolocation and segmentation features with the product. Combined with the excellent support and services provided by the Webtrends Optimize team, we got really positive results from and increased NPS. As a regulated business, it was important to us that Webtrends Optimize had the security and user controls necessary to ensure compliance, What do ...

Good service

What do you like best? Webtrends optimize makes it simple to implement A-B testing across many pages of your site, and easily manage the results of the tests. What do you dislike? The website feels slightly slower on occasion due to the additional code used by Webtrends Optimize. What problems are you solving with the product? What benefits have you realized? I've realised that improving the UX of our site is essential to securing improved CTR and conversions.

Does exactly what it says on the tin... and more besides

What do you like best? The easy to use interface meant I didn't need to have in-depth development experience which allowed me to quickly create experiments. What do you dislike? Nothing that I came across during the time I was using it Recommendations to others considering the product: There were and still are a number of CRO vendors to choose from but from my experience Webtrends Optimize was head and shoulders above the others. What problems are you solving with the ...

Excellent Service & Support

What do you like best? We have not actually put anything live just yet as we are re-building our website from scratch (we were already very far down that path before engaging) but have been working with the team at Webtrends Optimize very closely and they have been great at recommending ideas, advising on things we should implement, and coming up with great hypotheses which we can roll out as tests and targets with the new site and beyond. We have greatly appreciated the honesty and ...

Very efficient test builds - rarely any issues - smooth process

What do you like best? For me the quality of the delivery and test/target builds was very strong. As a BA, and former QA, I helped collate and write requirements for the team our aside to feed into the pipeline alongside the recommendations and hypotheses proposed by Webtrends Optimize team. And I also supported the user testing once these were built and ready for deployment. There was a lot of moving parts and different considerations given the scope of what we were trying to achieve but ...

Fantastic working relationship

What do you like best? The relationship we had with the Webtrends Optimize team was really good and they properly understood our goals, success metrics and KPIs. That service/partnership was probably the best thing for me as really helped us deliver what was required. The platform itself was good at the time and improved throughout our time using it. I know that the guys who were a bit more hands on than I was really liked it. I saw a demo fairly recently too and it looks like they have ...

Simple to use and great support

What do you like best? Simplicity in terms of being able to jump in and use the platform without much in the way off training or the need for much previous experience. The reporting element had plenty of depth but again was easy to use. And the support provided for any questions or little things we need any help with was was fantastic. What do you dislike? For what I used the platform for I didn't really find any negatives - it did what we wanted it to and we always found it easy to ...

a great company

What do you like best? The directors of the company are highly knowledgeable and accessible to their customers should you need them What do you dislike? Webtrends are based in London while we are in Cornwall so it's a long journey to meet with them What problems are you solving with the product? What benefits have you realized? They help with website optimisation and allow us to understand ho traffic flows through our websites.