Vidyard Reviews in June 2026: User Ratings, Pros & Cons

Third time Vidyard customer

What do you like best? From my perspective, Vidyard is really the only B2B video content management platform that truly integrates into the demand generation process via marketing automation and CRM. As a product marketer, I really want detailed analytics into how my video assets are performing both in aggregate, but also how they are influencing actual contacts and ultimately revenue. By connecting through my Eloqua and salesforce.com instances, I can actually connect those dots ...

create corporate videos that are used to convey company product offering

What do you like best? ability to track viewer activity and which videos are performing best. What do you dislike? sometimes it feels there are more steps than necessary to complete tasks. Recommendations to others considering the product: the knowledge base and articles are very helpful. What problems are you solving with the product? What benefits have you realized? Solving - getting out our messaging and videos on how to use our product. Benefits - video is ...

Best video marketing platform available

What do you like best? The integration with marketing automation is seamless, the analytics powerful and the support top-notch. What's not to like? What do you dislike? Can't think of anything. The service has exceeded expectations. What problems are you solving with the product? What benefits have you realized? Accelerating deal velocity and increasing lead gen.

Real technology that proves the value of content marketing

What do you like best? I really enjoy the analytics and reporting capability of Vidyard. Not only am I able to see the views but I'm able to see true engagement data of my videos. With its integration to marketing automation, I can see which prospects and customers are viewing which videos and how far in the videos they are getting. It's a great way to justify the investment in video and tie back video's impact into our overall marketing strategy. They just released a new ...

Getting inside to the video engagement for lead scoring and nurture :)

What do you like best? Easy to use and easy to integrate with Marketo What do you dislike? Set milestones at 0%, 25%, 50% and 100%. Would love to control this Recommendations to others considering the product: This is a great solution with a great team behind it. What problems are you solving with the product? What benefits have you realized? Attribution of the video engagement to lead scoring and nurture programs.

Cool video hosting tool if you're using a marketing automation system

What do you like best? I like how you can connect other video hosting platforms (specifically vimeo and youtube) so that the stats for each video are all in one place (Vidyard). I also like how you can assign specific point values via a lead scoring model. What do you dislike? Currently, there are alerts for overage fees. This seems like a no brainer, or at least a courtesy heads up by the account manager, so that we can adjust if needed mid contract. What problems are you ...

Excellent tool for reaching out to customers!

What do you like best? The personality of it! The fact that a customer can get their own personalized video to view is beyond amazing and reaches audiences on a whole new level. What do you dislike? They're instructions for setting up the code were not good. They didn't provide much detail, and read in a confusing way. Recommendations to others considering the product: Like I mentioned, I would update the instructions for custom code and such for beginner web users who may ...

Great Analytics

What do you like best? Vidyard goes the extra mile and provides those details that the other video hosts do not. The marketing side is flawless, allowing you to track heat maps, page views, emails. The UI is also very easy to walk through. What do you dislike? Seems like some more features are still in the works. Just minor things like the ability to customize your content views or exporting data in various formats. Recommendations to others considering the product: ...

Awesome platform. Great team!

What do you like best? The platform is super easy to use, and it just works. The team is extremely helpful and ready to jump on a quick call to address any issues or questions I might have. The personalization product is the next wave of B2B Marketing, and I love the fact that Vidyard is already embarking on that journey. What do you dislike? Not much to say here. Wish they were local in ATL so we can hang out more :) What problems are you solving with the product? What benefits ...

Analytics leading to helpful insights

What do you like best? I like how it's easy to use and is useful in how it provides information about viewers. I like how it provides actionable emails and organizes the viewers based off what "type" Vidyard views them as. What do you dislike? I feel like there could be better export tools, especially in a larger range of formats (xlsx). Beyond this, I think it's an amazing product! Recommendations to others considering the product: Definitely something to use regardless of ...