Tealium AudienceStream CDP Reviews in June 2025: User Ratings, Pros & Cons

Strong platform, perhaps too complicated for average marketing team

What do you like best? Agnostic platform, easy to connect to most platforms, and keeps fairly updated. (Could be a bit quicker in keeping up with all of Facebook's constant updates). Should have a dedicated team What do you dislike? Less marketer friendly UI, no clear audience sizes, analysis features (overlap analysis, match rate) that DMPs currently have. Recommendations to others considering the product: Have a strong team dedicated and ready to keep attributes and audiences ...

Anything is possible with Tealium AudienceStream

What do you like best? It kicks off with a bang: It comes with robust analytical tools and tracking mechanisms right out of the box. They have a responsive and thorough deployment team who are committed to ensuring that it's configured to meet your specific needs right out of the gate, no matter how nuanced. The solutions are scalable. I've used Tealium AudienceStream in my previous company as well as my current company. Each company had wildly different use cases, but Tealium ...

Take Marketing Automation To A Whole New Level

What do you like best? The ability to target specific audiences of people and deliver personalized messaging to them on multiple software platforms. For example, we have a very complicated membership program and we are able to target specific members at different tiers with key Facebook ads as well as triggering Marketo emails to these members when they take specific actions. What do you dislike? Organizing the platform with multiple brands in a way that makes it easy to interact with ...

Target Your Website's Visitors Using Data

What do you like best? Tealium AudienceStream allows our organization to categorize users based on their real-time behaviors and send them re-marketing campaigns accordingly. Assigning visitors into audiences and Tealium AudienceStream's media connectors makes personalized media targeting a breeze. The ability to generate data-driven audiences allows us to intelligently track users' behaviors and reach out at the best moments. What do you dislike? Tealium AudienceStream can be a bit ...

Tealium is a great manager for all your marketing efforts

What do you like best? Tealium is a flexible platform that enables us to manage all our marketing tags in one platform. It has great integration with all our partner companies, and the marketing team can easily implement campaigns with little tech/eng assistance. What do you dislike? The amount of javascript required to do some basic campaigns What problems are you solving with the product? What benefits have you realized? We are able to customize messages to audience segments ...

Tracking and delivering customer experience

What do you like best? Real time tracking and targeting. Understanding customer experience is the key to target with the right product and service. What do you dislike? There is always space for improvement an we did liked the way tealium team engaged and supported us for the first RFP submission What problems are you solving with the product? What benefits have you realized? Provide solutions to our customers

Great product

What do you like best? Easy to use and figure things out. Also great for sending Audiences to other places What do you dislike? Governance could be a bit better - limiting people and audit trails Recommendations to others considering the product: It’s great. Get it! What problems are you solving with the product? What benefits have you realized? Keeping audiences across one tool and sending to many (single source of truth). Still in build phase so benefits still to come

Audience stream is GREAT!

What do you like best? Simple to set up in Tealium and is completely real time. What do you dislike? Did take awhile to integrate all the data points and build the events Recommendations to others considering the product: Give it a shot What problems are you solving with the product? What benefits have you realized? Creating real time personalisation

Love that personalisation

What do you like best? We love the ability to segment customers in real time to maximise our marketing presence offsite and enhance our customers journey onsite. It has great connectors and flexibility to customise our own What do you dislike? Sometimes connectors can be a bit basic and require customisation to be used properly and maximise match rates What problems are you solving with the product? What benefits have you realized? Ability to exclude certain audiences from ...

Great experience and easy to implement

What do you like best? Good documentation and a powerful set of features to capture the full user experience. What do you dislike? A clearer product roadmap. Some technical enhancements to the JavaScript api would be welcomed. What problems are you solving with the product? What benefits have you realized? Enter understanding of the user journey