Spyfu Reviews in June 2025: User Ratings, Pros & Cons

Pretty good but not perfect!

I love the information that SpyFu provides, but there is one problem that is pretty major for me. The screens and the report are filled with pre-selected competitors. In our case, our business serves a pretty small geographic area. We're in Texas. SpyFu's listed competitors are all over the state, and no one will drive 800 miles for our product. So the "competitors" aren't truly our competitors. I would like to be able to specify and save our competitor list, or at least specify the ...

Great tool, but additional fees for more data

Overall, this is a great tool to use and get insights. However, the highest valued data is an additional fee on top of the monthly. Which SpyFu charges on a "credit" basis. You need to purchase credits to get the more in depth analysis. They should offer one free report in order for clients to determine if the data is worth the cost.

SpyFu review

Great site which has helped me a lot. It is a bit lacking on directions & information as to how the site works and what it can do for me. Glad I signed up for it, but it is taking a bit to get going. Tech did call and talk, but I didn't know what questions to ask at the time. I need to call again.

Good data, but takes hard to make usable/digestable

I love the data you collect, but hot-damn is it labor intensive to get the correct/best story for my client's SEO purposes. The good part, is that I know it's in there (somewhere!). The bad part is that I need to really dig to find it, and then I need to make it 'digestable' and relevant to the client.Just as a comparison - when I log into Google Web Master Toolset, I use their search analytics to get easy, digestable search info that I know is pertinent to them: impressions, clicks, ...

My GoTo Search Engine Marketing Tool

Spyfu is awesome. I've been very impressed and have impressed many clients with the data that Spyfu contains. They have very informative blogs to help you use their software better but also how to sell to your clients by using the reports in Spyfu.The only issue I've had lately is their data is not as refreshed as I would like it to be. I did not notice this at first, I thought it was current. It has only been lately that I've noticed the data not being very current.Other than that, I don't ...

Like they service

I like the Services, and it looks as if they are always looking to improve.

Great and getting better

Used Spyfu.com for my thesis research and am actively taking advantage of their SEO & PPC competitive intelligence tools for my Company. Helpful staff... have had three chat sessions, all of which concluded with a more than satisfactory result.

My experiance was awesome!

we were able to gain very good insight into our competitors. we would recommend this service to anyone!

Company Must Have

As an SEO and online marketing agency we have tried using countless numbers of software and SpyFu has proved to easily be the most valuable. I don't normally write reviews for companies but after dealing with their wonderful customer service, which is usually a dreadful process for any online software, I had to share the experience. I would highly recommend for any company which cares about organic or paid rankings as well as competition research.

Speculation rocks!

Spyfu has a lot of awesome tools to get info on competitors marketing strategies. It is a little overwhelming at first, but the tutorials are good. They have chat and I even got an emailed l from them offering to call me and answer questions. I'm still learning but so far I am very satisfied.