Spyfu Reviews in June 2025: User Ratings, Pros & Cons

SpyFu saves me time

What do you like best? It saves me time. What used to have to be done with a bunch of time in the Google Ads keyword explorer I can do much faster now. What do you dislike? I do PPC, but I feel like this is much more useful for SEO. Yes they go hand in hand, and maybe I haven’t used all of the available tools in SpyFu, but the focus on SEO is my experience so far. Often I work with clients where the keyword universe is really small and I have to manually add a ton of ...

Great Customer Service and Help

What do you like best? I like how SpyFu provides fast responses to our help inquiries, and guidance and expertise in using their software to help our customers improve their SEO. The tool is easy to understand overall and we are looking forward to leveraging it for our clients. What do you dislike? We would like to see more information on the steps for modifying our customer on-page SEO using data from SpyFu reporting. Much like a recommendation process with action items. ...

A must have tool for any e-commerce agency.

What do you like best? As an e-commerce agency owner, SpyFu is one of our key business tools. The ability to quickly find and extract data into a PDF is great for using as a research tool. What do you dislike? Whilst I like Nacho Analytics, I wish that more sites were available to analyse. What problems are you solving with the product? What benefits have you realized? Being able to understand the competitive market place of our customers.

Awesome Tool

What do you like best? Spyfu makes us a strategic SEO partner. It gives us a depth of analysis that's really hard to find at their price point and there are additional training and biz dev nuggets that are really valuable for agencies. What do you dislike? Nothing really. It's a really broad tool set that we use for a bunch of difference use cases so there is a learning curve but their resources are really helpful. Recommendations to others considering the product: Buy it! ...

Great for compiling research on competitors, fast and reliable

What do you like best? I like the simplicity of the site, all you have to do is enter the competitors website then everything is labeled clearly with tabs. The ability to export all that information into a pdf is fantastic and saves a large amount of time. What do you dislike? I wish you could add more than allotted competitors to do more comparisons. I also no not like how much it is combined with nacho analytics now almost forcing you to buy both memberships. What problems are ...

Spyfu Review

What do you like best? Competitor research is the strongest value of Spyfu: the ability to see what keywords your competitors are ranking for, and their estimated ad spend, is a great base to create your own marketing plan. What do you dislike? The like to pull a recon report for a longer time period, not just the month prior. Recommendations to others considering the product: Spyfu is easy to use and learn, and can be a great tool when doing competitive keyword research and ...

Do NOT USE if UK-based

The quality of the product is impressive, however, this is only when it actually works.We signed up during the summer of 2018. It was slow to update and it got to October and there was still no UK data for July, August or September. Spyfu agreed to give us two months reimbursed but this still left us unable to provide accurate reports to management, frustrating when you've just convinced them to purchase Spyfu.Another key issue is the support. If you're UK-based, you won't receive any, ...

SCAM ALERT. SPYFU IS A RIP-OFF!

SCAM ALERT.SPYFU IS A RIP-OFF!!! The product is no better than the free SEMRush. They tell you $33 per month and then when you go to cancel will see they charged your card $399. Stay away. It isn't worth getting cheated.

I've been a Spyfu customer on and off…

I've been a Spyfu customer on and off since about 2014. I've usually cancelled my account only when I haven't had any clients or research needs to use it.Since September 2017 I've been on the Pro plan at $99 a month, upgrading from the $39 a month basic plan. Last night in looking at my business credit card statement I realized that Spyfu had been double billing me both amounts for eight months, for an overbilling total of $312.00.I emailed support last night about it and this morning they ...

Thank you for being so honest

I had a situation occur where I had two accounts running at the same time. The customer service rep Danielle was wonderful and did all she could for me. Thank you so much for being such an honest company!