Spyfu Reviews in September 2026: User Ratings, Pros & Cons

Great competitive analysis software!

What do you like best? Sputum has been a big help when I've been planning content strategies for clients. I've used other software and it's my favorite for digital competitive analysis What do you dislike? The keyword research tool has some improvements to be made and results aren't 100% so they have to be used as a metric but not as absolute. What problems are you solving with the product? What benefits have you realized? Choosing good keywords to target, analyzing what's ...

A great tool for fast keyword research and competitive analysis

What do you like best? I find SpyFu pretty easy to use and is a great way to uncover basic information about prospective clients and competitors. I frequently use it to determine keywords and bids and to help come up with new ads and marketing approaches. SpyFu also helps me figure out who else is bidding on my primary keywords and what words we should focus our SEO efforts on. What do you dislike? I don't know how accurate the information is, but I do feel like it's directional. ...

The definitive dash for efficient marketing

What do you like best? Hard to choose just one thing, great to see where your competition resides as well as to buildout more KW's & grow DA....the possibilities really are immense with this powerful technology. Really enjoy the speed & ability to make decisions quickly based on the data provided What do you dislike? Nothing to dislike as of yet. There may be some areas, Like backlinks that could continue to mature. What problems are you solving with the product? What benefits ...

A Plethora of Useful Features in an Industry Full of Noise

What do you like best? I like how so many great tools can be found in one place. I like looking at the SEO of a site then moving right over to the PPC aspect of it and what my competitors are doing about my choice keywords. Very easy and powerful. What do you dislike? Not much. I was made aware of the training of tools but I would like a full library of best practices for desired outcomes. Like if I want to find better keywords for my website. What are the best practices that ...

A must have tool for any e-commerce agency.

What do you like best? As an e-commerce agency owner, SpyFu is one of our key business tools. The ability to quickly find and extract data into a PDF is great for using as a research tool. What do you dislike? Whilst I like Nacho Analytics, I wish that more sites were available to analyse. What problems are you solving with the product? What benefits have you realized? Being able to understand the competitive market place of our customers.

Awesome Tool

What do you like best? Spyfu makes us a strategic SEO partner. It gives us a depth of analysis that's really hard to find at their price point and there are additional training and biz dev nuggets that are really valuable for agencies. What do you dislike? Nothing really. It's a really broad tool set that we use for a bunch of difference use cases so there is a learning curve but their resources are really helpful. Recommendations to others considering the product: Buy it! ...

Great for compiling research on competitors, fast and reliable

What do you like best? I like the simplicity of the site, all you have to do is enter the competitors website then everything is labeled clearly with tabs. The ability to export all that information into a pdf is fantastic and saves a large amount of time. What do you dislike? I wish you could add more than allotted competitors to do more comparisons. I also no not like how much it is combined with nacho analytics now almost forcing you to buy both memberships. What problems are ...

Spyfu Review

What do you like best? Competitor research is the strongest value of Spyfu: the ability to see what keywords your competitors are ranking for, and their estimated ad spend, is a great base to create your own marketing plan. What do you dislike? The like to pull a recon report for a longer time period, not just the month prior. Recommendations to others considering the product: Spyfu is easy to use and learn, and can be a great tool when doing competitive keyword research and ...

Do NOT USE if UK-based

The quality of the product is impressive, however, this is only when it actually works.We signed up during the summer of 2018. It was slow to update and it got to October and there was still no UK data for July, August or September. Spyfu agreed to give us two months reimbursed but this still left us unable to provide accurate reports to management, frustrating when you've just convinced them to purchase Spyfu.Another key issue is the support. If you're UK-based, you won't receive any, ...

SCAM ALERT. SPYFU IS A RIP-OFF!

SCAM ALERT.SPYFU IS A RIP-OFF!!! The product is no better than the free SEMRush. They tell you $33 per month and then when you go to cancel will see they charged your card $399. Stay away. It isn't worth getting cheated.