Spyfu Reviews in September 2026: User Ratings, Pros & Cons

Excellent sneaky keyword tool

What do you like best? SpyFu makes it very easy to compare our own website with competitors, seeing which keywords we're missing, and where we can improve. Over the month of using SpyFu, we've seen SERP ranking increase by an average of 2 places for each landing page. What do you dislike? There is a lot of information to be drawn from the interface, which can be overwhelming to begin with. A tutorial walkthrough would be useful for beginners when first logging in. Recommendations ...

User Friendly

What do you like best? It is easy to find keywords that make sense to use. What do you dislike? Nothing that I dislike...I have not taken the time to fully utilize all it offers. Recommendations to others considering the product: user friendly What problems are you solving with the product? What benefits have you realized? marketing

Spyfu is an indispensible tool

What do you like best? We use Spyfu for competitive research on our clients' competitors paid search and organic SEO campaigns. The information is invaluable. What do you dislike? We wish we could evaluate more competitors at once. What problems are you solving with the product? What benefits have you realized? Being able to monitor the paid/organic search campaigns of competitors is critical to our success with digital campaigns. Spyfu is the best tool out there for that ...

Simple, Effective, Access to the Insights You Need, Now!

What do you like best? The user interface is not cluttered and is very straightforward. What do you dislike? Not being able to drill down to subdomains on all parts of the platform. Subdomains are a huge part of the Higher-Ed digital landscape and we need to be able to compare our subdomain to another school at a university's subdomain. What problems are you solving with the product? What benefits have you realized? Writing better content.

Nothing like SpyFu!

What do you like best? The simplicity and ease of use SpyFu has is unmatched. For the longest my company has been needing something like this and SpyFu has surpassed every expectation. What do you dislike? The only thing I dislike is that I did not learn about SpyFu earlier as it has heavily impacted and made our lives easier. What problems are you solving with the product? What benefits have you realized? For the most part, it has helped us with our very own online web ...

Extremely useful and so much more

What do you like best? The ease of dropping in a url and getting a quick snapshot of what's going on with a site. What do you dislike? The time I need to dedicate to learning all that's available. I have had an account for years and still have not gotten around to using most of what's available. Recommendations to others considering the product: Great tool in the search industry to look at prospects and build links. What problems are you solving with the product? What ...

Reports are Valuable

What do you like best? I like the way the reports are organized. They provide a great deal of information that I can easily go over with my client. What do you dislike? There are times when the specific keywords and urls don't line up. It could definitely be me but I find this a distraction. What problems are you solving with the product? What benefits have you realized? The biggest problems I'm helping my clients solve is low performing Google Ads.

Spyfu is awesome!

What do you like best? I like that Spyfu provides insightful information on competitors ads, SEO, backlinks, and keyword research. It is a very versatile tool. What do you dislike? I'm getting picky, but I don't think the auto selection of competitors is very useful. I like that I can change them. Most of the time I get "competitors" that are not even in the same industry. Not a big deal, but you asked. Recommendations to others considering the product: Spyfu provides the raw ...

Great Customer Service and Help

What do you like best? I like how SpyFu provides fast responses to our help inquiries, and guidance and expertise in using their software to help our customers improve their SEO. The tool is easy to understand overall and we are looking forward to leveraging it for our clients. What do you dislike? We would like to see more information on the steps for modifying our customer on-page SEO using data from SpyFu reporting. Much like a recommendation process with action items. ...

SpyFu saves me time

What do you like best? It saves me time. What used to have to be done with a bunch of time in the Google Ads keyword explorer I can do much faster now. What do you dislike? I do PPC, but I feel like this is much more useful for SEO. Yes they go hand in hand, and maybe I haven’t used all of the available tools in SpyFu, but the focus on SEO is my experience so far. Often I work with clients where the keyword universe is really small and I have to manually add a ton of ...