Spyfu Reviews in June 2025: User Ratings, Pros & Cons

Powerful and easy to use

What do you like best? the interface is slick! much easier to navigate than other tools. What do you dislike? Lots of data to work with. The slider tool on the right does not have all the sorting/filtering i need. Recommendations to others considering the product: Really cool product. What problems are you solving with the product? What benefits have you realized? Keyword research and competitive keyword research!

Spyfu is my #1 online tool for keeping track of my competition.

What do you like best? The most helpful features for me is that I can easily find my competitions ad budgets, an estimate of their online ad budget and review ads that are working for them. This is a great benefit to my company when we are deciding on what we believe we need to do to deliver the best ROI for our market spend. What do you dislike? It took a while for our marketing guy to figure out the best ways to utilize the information before we were able to make smart decisions ...

Competitor analysis for keyword, ppc and ad copy research is first rate.

What do you like best? I liked the competitor analysis of every keyword that I am considering buying in the PPC market. It allows me to see top competitors, their ads, their volume, their backlinks. It's an incredible tool. What do you dislike? I would like to see them get a better keyword research tool. One that is comparable to the Google adwords tool. Recommendations to others considering the product: Yes, I would recommend that you utilize the tools provided to defeat ...

Quality SEO/PPC Tool

What do you like best? The competitor analysis is really where this tool shines. Being able to pull a list of common keywords shared between multiple competitors has been very helpful in discovering gaps in our keyword strategy. What do you dislike? There wasn't anything that I particularly disliked about the tool. If I had to criticize something, I would say that there may be an overabundance of features. It can be somewhat complex. What problems are you solving with the ...

Good Potential But Not Quite There Yet

What do you like best? Competitor Analysis- I feel like this is a hit or a miss. When legitimate competitors are identified it's great. But, this feels like it happens too far and too between. What do you dislike? I feel like the competitor analysis is a not as comprehensive as it could or should be. What problems are you solving with the product? What benefits have you realized? Identify the SEO space that new clients are currently in and finding their closest competition

incredible product

What do you like best? Finding better and new keywords to advertise and optimize for! What do you dislike? The tie in to nacho analytics is a little too in thor face. What problems are you solving with the product? What benefits have you realized? New ad ideas. New keywords. New revenue streams. Insight into differences between competition

Hands down my #1 marketing research tool!

What do you like best? I absolutely love utilizing Spyfu! The data that this tool is able to extract is unmatched by any other tool on the market. Trust me I've tried them all. There's so many insights into what companies are doing to achieve success which can be few in foreign between when you are attempting to achieve that same success. I have campaigns that are converting at over 50% utilizing the data that I pulled from the tool. I am also instructor and I teach all of my students to ...

SpyFu has a very intuitive interface and it's great for competitive intelligence.

What do you like best? What I really like best about SpyFu is it's ability to pull organic and paid search keywords of our competitors. What do you dislike? I would say it would be nice to get more granular keyword data even for those terms that have only a few clicks. Possible you have this and I didn't see it. What problems are you solving with the product? What benefits have you realized? Really helps to deconstruct our competitors URL structure. Response from Sidra ...

Overall excellent tool and a great value

What do you like best? I like that SpyFu has so many features for both SEO and PPC. The competitive ads data is pretty incredible. What do you dislike? The tool is a bit disorganized and sometimes hard to find what I'm looking for. It also bounces me back and forth between the SEO and the PPC side which can be confusing. Recommendations to others considering the product: I recommend comparing this against your needs. It has most of the features of SEM Rush and As, but I think ...

Excellent Tool for Digital Marketers

What do you like best? I love being able to check out competitor's campaigns, including their most profitable ads and keywords. What do you dislike? I dislike being unable to find data on some keywords. What problems are you solving with the product? What benefits have you realized? SpyFu helps me create successful SEO and PPC campaigns that fit into my clients' budget right from the start without a lot of trial and error.