Spyfu Reviews in September 2026: User Ratings, Pros & Cons

Spyfu has great research on the competitors that I use for my competitor's analysis.

What do you like best? The raw data that i get from multiple sources to help make decisions on how to market my customers. What do you dislike? Keeping what you are working on is not very organized, but I just input it into a spreadsheet. Recommendations to others considering the product: Do the free trial first to see if it will meet your needs. What problems are you solving with the product? What benefits have you realized? I am able to detect what keyword phrases ...

Makes everything easy

What do you like best? Knowing what keywords convert and which keywords to avoid. What do you dislike? Nothing really. It's almost perfect. I love it all. Recommendations to others considering the product: If you want to know what's working for other advertisers then you cannot exclude Spyfu for your market research. What problems are you solving with the product? What benefits have you realized? Saves tons of money bidding on the wrong keywords.

I love this product

Response from Sidra Condron of SpyFu edit Thanks for sharing your review, Patrick! Since you mentioned that you like finding long-tail keywords, I hope you've visited our updated keyword tool this week. We made it FAR more helpful to find long tail keywords that should prove successful for you. Drop us a note with our support team's live chat if you'd like a one-on-one demo.

I need quick intelligence for ppc campaigns and spyfu is the bomb

What do you like best? I run the ppc side of the business and I consider spyfu my partner when I need to know how to get a campaign performing for my customer. The new feature that is most helpful is the campaign templates that have saved me hours of time setting up for new customers. If a customer has doubts about their cost per click I have spyfu to back me showing what their competitors are paying for and why I am pursuing that strategy. What do you dislike? I don't like paying ...

Great Software To Help Get a Competitive Edge

What do you like best? The ability to understand who and what your competitors are targeting is amazing insight. It helps ensure clients are staying ahead of their competition. What do you dislike? Sometimes data isn't always up to date. It will show that certain companies have no Google Ad spend history, however, they are currently running paid ads. What problems are you solving with the product? What benefits have you realized? I'm able to help clients understand how they ...

Great cheap alternative

What do you like best? It offers a really good way to tell how your competitors are doing and how you stack up. I am also impressed with the quality of their customer service. What do you dislike? I don't like that it couldn't tell exaclty how much competitors were spending. it gave a balpark, but these numbers were approximate. In addition, for the organix estimator, it seemed to me that a number of the estimates were definitely too high. Recommendations to others considering ...

SpyFu is for You

What do you like best? SpyFu manages to combine an amazing amount of competitive data with an easy to use interface. You have access to most everything your competitors are doing in terms of PPC, keywords and SEO. It can identify competitors in your industry as well as recommend top Adwords to buy. What do you dislike? About the only think I don't like is that on the competitive comparison you are limited to three competitors and it does not automatically select your own company. So ...

I can do a complete competitive analysis

What do you like best? Website audit, keyword analysis, competitive analysis What do you dislike? Notifications for keyword ranking monitoring What problems are you solving with the product? What benefits have you realized? Competition

Spyfu is my #1 online tool for keeping track of my competition.

What do you like best? The most helpful features for me is that I can easily find my competitions ad budgets, an estimate of their online ad budget and review ads that are working for them. This is a great benefit to my company when we are deciding on what we believe we need to do to deliver the best ROI for our market spend. What do you dislike? It took a while for our marketing guy to figure out the best ways to utilize the information before we were able to make smart decisions ...

Excellent Glimpse at your competition

What do you like best? It's a great way to learn from search history and not be doomed to repeat it. Love being able to see what keywords and ads have been successful vs those that haven't and make my own plans accordingly. What do you dislike? I do wish there was a direct adwords integration so I could make changes right there without having to then log into my adwords account. What problems are you solving with the product? What benefits have you realized? I am seeing what ...