Spyfu Reviews in June 2025: User Ratings, Pros & Cons

I love this product

Response from Sidra Condron of SpyFu edit Thanks for sharing your review, Patrick! Since you mentioned that you like finding long-tail keywords, I hope you've visited our updated keyword tool this week. We made it FAR more helpful to find long tail keywords that should prove successful for you. Drop us a note with our support team's live chat if you'd like a one-on-one demo.

I need quick intelligence for ppc campaigns and spyfu is the bomb

What do you like best? I run the ppc side of the business and I consider spyfu my partner when I need to know how to get a campaign performing for my customer. The new feature that is most helpful is the campaign templates that have saved me hours of time setting up for new customers. If a customer has doubts about their cost per click I have spyfu to back me showing what their competitors are paying for and why I am pursuing that strategy. What do you dislike? I don't like paying ...

Great Software To Help Get a Competitive Edge

What do you like best? The ability to understand who and what your competitors are targeting is amazing insight. It helps ensure clients are staying ahead of their competition. What do you dislike? Sometimes data isn't always up to date. It will show that certain companies have no Google Ad spend history, however, they are currently running paid ads. What problems are you solving with the product? What benefits have you realized? I'm able to help clients understand how they ...

Great cheap alternative

What do you like best? It offers a really good way to tell how your competitors are doing and how you stack up. I am also impressed with the quality of their customer service. What do you dislike? I don't like that it couldn't tell exaclty how much competitors were spending. it gave a balpark, but these numbers were approximate. In addition, for the organix estimator, it seemed to me that a number of the estimates were definitely too high. Recommendations to others considering ...

Do You Want to Dominate Your Competition

What do you like best? Spyfu is the master of competitor analysis. Want to know your competitions keyword strategy? Want to know their AdWord history and it's effectiveness? Want to create your plan for total domination? SpyFu does all of this and more better than any other software, hands down. What do you dislike? I really can't think of anything I dislike since the SpyFu team is so responsive when it comes to customer requests. Sure there is a bit of a learning curve, but if you ...

Excellent Glimpse at your competition

What do you like best? It's a great way to learn from search history and not be doomed to repeat it. Love being able to see what keywords and ads have been successful vs those that haven't and make my own plans accordingly. What do you dislike? I do wish there was a direct adwords integration so I could make changes right there without having to then log into my adwords account. What problems are you solving with the product? What benefits have you realized? I am seeing what ...

SpyFu Review

What do you like best? It's super easy to quickly take in a lot of information about a competitor or a similar business to my clients. It also gives me a general area to start for keyword research and general backlinks. What do you dislike? It's generally sort of expensive for how unoften I use it... There's should be something less expensive for the user who will only open it a few times in a month. Other than that it's a really sound product it's just barely worth the price. ...

PPC research

What do you like best? We are a Google Ads agency with about 100 clients. My staff uses SpyFu for every new client -- not only for keyword research, but to spy on our clients' competitors. Seeing which ads seem to work best for competitors is a big time-saver and reveals all kinds of buyer behavior and intent. What do you dislike? I honestly can't think of anything. For what we use SpyFu for, it has all we need. What problems are you solving with the product? What benefits have ...

SpyFu is for You

What do you like best? SpyFu manages to combine an amazing amount of competitive data with an easy to use interface. You have access to most everything your competitors are doing in terms of PPC, keywords and SEO. It can identify competitors in your industry as well as recommend top Adwords to buy. What do you dislike? About the only think I don't like is that on the competitive comparison you are limited to three competitors and it does not automatically select your own company. So ...

I can do a complete competitive analysis

What do you like best? Website audit, keyword analysis, competitive analysis What do you dislike? Notifications for keyword ranking monitoring What problems are you solving with the product? What benefits have you realized? Competition