Spyfu Reviews in June 2025: User Ratings, Pros & Cons

Competitive Tool

What do you like best? Very useful when looking for competitors SEO practices helps especially when looking to see standard industry ad copy What do you dislike? It would have been great at the time to been able to have multiple users for our account. We have a lower subscription model but the base would be better if it included more users for the starter package What problems are you solving with the product? What benefits have you realized? Understanding how to match ...

Love SpyFu! It helps me every day with keyword research, even for PPC.

What do you like best? Seeing estimated competitor spend, and just in general seeing if our competitors are spending on PPC or not. What do you dislike? The search limit for their free to use feature. What problems are you solving with the product? What benefits have you realized? Execs wanting to spend a lot/focus on competitors and being able to prove/show them that certain things might not be worth it.

Great Software.

What do you like best? The best thing about SpyFu is the fact that it can give you data on so much. From Competitors, to Backlinks and even the value of Keywords. What do you dislike? There is only one downside to SpyFu. It doesn’t always pick up sites. This may be down to the fact that the site hasn’t been submitted to Google, but I’m not sure on that. It would be great if this was cleared up. Recommendations to others considering the product: Go for it. Great software. ...

SpyFu

What do you like best? I like that I can search for any competitor &download their keywords. What do you dislike? Some data produced is not always accurate. What problems are you solving with the product? What benefits have you realized? Like the a user-friendly interface.

A valuable marketing partner - bring on the marketing magnifying glass!

What do you like best? We're using it for SEO. We were able to quickly & easily figure out how to use the system. Far more valuable than Google Console reports because I'm always wondering, what are the commonly-searched keywords and phrases in our space where we are not yet ranking, yet our competitors are? SpyFu has uncovered a treasure trove. As we try PPC, I look forward to using Spyfu to help us target. I like the fun interface. It helps make the mind-numbing tasks ...

Great tool for keywords and understanding our nonprofit website

What do you like best? What is valuable is researching other websites and what pages are ranking and why the pages rank with what head titles we are using. What do you dislike? Seems like the key words we ad are being charged to our account. Recommendations to others considering the product: Ad words recommends things which make things easy. What problems are you solving with the product? What benefits have you realized? keywords to our blogs and web pages.

Best tool for competitor analysis and keyword research

What do you like best? The best part about Spyfu is competitor analysis. The insights are very detailed and relevant. I use Spyfu for keyword research and competitor analysis for all my inbound campaigns. I haven't found an equivalent alternative to Spyfy yet. Spyfu is the best in the industry! What do you dislike? You cannot log in to Spyfu with your WiFi connection, you need to be on private connection to use it. That's the only part where I feel lazy, otherwise, the product is ...

Nice Website to do site analysis

What do you like best? The way it shows & compares one website with other competitive websites. What do you dislike? It doesn't have proper keyword research tool facilities like others in the market. What problems are you solving with the product? What benefits have you realized? It does not have a proper keyword research facility like others.

Excellent product for PPC Consultants

What do you like best? I really like the PPC data provided when I input a keyword or competitor website. Ive compared Spyfus data versus Google Keyword Planner and the Spyfu data has outperformed Google 3 to 1 on conversions. What do you dislike? Nothing so far. Ive only been using the tool for a month but so far im really impressed. What problems are you solving with the product? What benefits have you realized? PPC Campaigns for clients, identifying top selling ad copy and ...

Just for lead generation alone it's worth the price

What do you like best? That I can quickly figure out who is spending what, and can build target lists on that data What do you dislike? That I'm not experienced in the details enough (regarding the tactical execution of digital campaigns) to take advantage of the entire tool. Tons there. Recommendations to others considering the product: For the money spent, time saved, and benefits achieved ... no brainer. What problems are you solving with the product? What benefits have ...