Serpstat Reviews in June 2026: User Ratings, Pros & Cons

Seems to be a powerful tool but it's not very intuitive to use

What do you like best? The number and variety of tools and features. What do you dislike? Confusing interface, it's not very intuitive how the features are grouped, etc. Can be slow at times. Recommendations to others considering the product: Like any other tool you implement, allocate time to learn about the product and its offering to properly utilize it. What problems are you solving with the product? What benefits have you realized? Monitoring SEO performance for ...

Great for a budget SEO tools

What do you like best? It makes it easy for me to get in and compare my site to my competitor's sites (backlinks, DA, keyword rankings, etc.) What do you dislike? it seems to be really powerful, but I just don't know who to use it all. Recommendations to others considering the product: Make it easier to understand all the features I should be using. What problems are you solving with the product? What benefits have you realized? Learning the keywords that I need to ...

Very convenient tool

What do you like best? I like all the tools and the opportunity to export the data that you need.The backlink analyse and the keyword search tools are the best. What do you dislike? There's nothing that I don't like. Serpstat is improving every day, it gets better. What problems are you solving with the product? What benefits have you realized? It's most useful for me to find new keywords and research the competitors.

Easy and powerful

What do you like best? Easy to use. Lots of different ways to do keyword and competitor research. What do you dislike? Doesn't show the same numbers as Google Analytics, so I wonder about its accuracy, but it's still a valuable tool. What problems are you solving with the product? What benefits have you realized? No problems other than different numbers than Google Analytics. Good for keyword research.

Amazing tool for SEO, auditing and monitoring

What do you like best? Serpstat has all the tools that I need to do basic and advanced SEO campaigns. It helps me to get higher rankings and to keep it. Serpstat has a huge database of keywords, so keyword research is easy and works amazing. It gives me a lot of keyword ideas and more topics to cover. I'm also having a pleasant experience doing competitors research. Serpstat is a relatively new company, but they are fast becoming the go-to for all-round SEO campaigns. What do you ...

Good for part time use

What do you like best? I got this via Appsumo which means I paid once. That alone was a big benefit as I use it for personal/freelnace use occasionally. If I needed fulltime access, I'd go with as but that costs much more. What do you dislike? Doesn't have the same range of tools as as/semrush for example. It's a budget version, but that's clear so not necessarily a problem. Recommendations to others considering the product: Its the budget version. If you need the good stuff, ...

Great for keyword research.

What do you like best? Serpstat has been a lifesaver for me for quick and easy keyword research. The interface is simple and not bloated like some other tools I’ve used. I also really like the site audit feature. What do you dislike? Since it is not bloated, Serpstat lack some of the more advanced features of other tools. I also sometimes question the accuracy of the data when I use other tools for the same queries but get different results. All in all though Serpstat suits my ...

Great SEO tool

What do you like best? Super robust; SerpStat has thought of just about everything. Sometimes, lots of tools in a single product can mean that no one tool is outstanding, they are all just 'good' - but SerpStat is excellent across the range! What do you dislike? Sometimes the amount of options is overwhelming when we are onboarding new users. Even though support materials are good, there is still so much there which can be intimidating. What problems are you solving with the ...

Excellent all-around tool

What do you like best? Serpstat provides a well-balanced selection of capabilities. From keyword research to project monitoring, it's easy to develop new ideas and keep the old ones spooling. What do you dislike? It's not Serpstat's fault, but the number of queries I can run per day is considerably limited. That's because I bought the tool under a special plan ... so the rate was good, but I'd rather have more access. Recommendations to others considering the product: If ...

Serpstat provides very valuable data

What do you like best? For my uses, there is much to like about serpstat. I really like the site audit tool and information I can gather on competitors. Most of all, I like all of the training and support they provide. What do you dislike? This is a well thought out tool. All of the issues I had initially has been resolved. Recommendations to others considering the product: I would suggest going through some of the training materials to understand serpstat scoring and terms, ...