Segment Reviews in May 2025: User Ratings, Pros & Cons

Single tool for collecting all your data

What do you like best? Simple, easy to use and a cost per MTU (monthly trackable user versus raw data. This means we can build deep, rich sets of information about our customers while only being charged based upon the number of customers. What do you dislike? Segment's own dashboard is quickly overwhelmed with so much data and it is really necessary to use another tool to consume and work with the data collected. What business problems are you solving with the product? What benefits have ...

Help us to avoid analytics vendor lock-in

What do you like best? Helped us easily switch analytics vendors when one of them jacked up the prices on us to an unsustainable level. Within a matter of minutes, we were up an running with a new provider without having to deploy any code. What do you dislike? I wish the event replay feature was available without needing an enterprise plan. We lost over a year's worth of our data when we switched providers. Recommendations to others considering the product Give it a try, it is easy to ...

All your relevant data, everywhere.

What do you like best? Rapid development and implementation of Segment is probably the main feature. The UI is easy to interact with to see all of your sources and destinations, even for very large installs. Being able to quickly validate that data is sending with sample payloads is an excellent feature. Customer service is king and this company has it down cold. Anytime I have a question or an issue, they're ready to help. What do you dislike? Salesforce functionality is currently ...

Full control when gathering information

What do you like best? What I like the most is that, while segment works as an intermediate bridge between the actual site and 3rd party services and platforms, it offers also a real-time monitor so you can see and understand all the process and improve your funnels. Also, it can help you better organize how they work and if everything is in place. Amazing tool. What do you dislike? One of the -unfortunate- dislikes (and this was expected actually is that in order to keep this ...

Easy integrations, solid customer support

What do you like best? It's easy to implement multiple different types of analytics and advertisement solutions into our site. It's less maintenance work for our engineers to deal with issues and keep things up to date. We can use their REST API to send data to their server without needing to host their code on our side, which is great from a security perspective. What do you dislike? - We can only send user removal requests (i.e. for GDPR with user IDs, not other identifiable ...

Best integration service I've ever used

What do you like best? I started using segment in 2013 when it was called segment.io and was just a better replacement for dozens of js snippets I wanted to add to my web apps. In the course of years, I found it can offer much more including: - Zero hassle integration especially for eCommerce, multi-touchpoint (say website + app services - A true productivity booster especially for developers for debugging what is wrong with a specific integration (say Google Analytics - Organizer of ...

We used Segment to measure the whole thing

What do you like best? The visual query creation tools have made it incredibly easy to create very complex joins across many data sources an step through the logic later on when we want to make changes. What do you dislike? 5:35pm downtimes have on occasionally coincided with deadlines where we were crushing to get out some numbers. Recommendations to others considering the product Unless you know exactly why you needs something harder and more complex to use for creating charts, you owe ...

Easy for everyone involved

What do you like best? We use the Connections component of Segment to track the eventstream across our two products. We have two UWP apps, iOS app, web app, our cloud, and marketing website sending data to the majority of our sales and marketing stack. Having one library to maintain on all these sources is super easy for the engineering team to manage and makes metrics components of feature briefs understandable in everyone's language. Not to mention that we can turn on and off data ...

Integrating Segment is a no-brainer for most companies

What do you like best? Segment: - Is very easy to implement - Has multitude of tools can be then added or removed from their dashboard, from marketing to business intelligence - Just keeps getting better One of the best features you can get from Segment is getting your data back; that mean that a lot of analysis can be done manually by someone with some data science experience without having to pay for more expensive business analysis tools. And the data is there for you to keep, ...

Great Service

What do you like best? Only have to code once and then you can toggle on/off integrations. It's awesome! Nearly ever major product is incorporated into it so it very helpful. They also have some really great debugging tools for figuring out what events are firing and what aren't. What do you dislike? It's can be pricey for B2C sites or high traffic sites since they look at visitors. A high number of unidentified visitors can add up in terms of price. Also, New features always seam to be ...