8.3
Spot Score

Sailthru Reviews in June 2026: User Ratings, Pros & Cons
Streamline your marketing efforts with Sailthru's powerful automation.
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Sailthru Reviews & Ratings
Spotsaas Editor’s POV
Sailthru has consistently proven itself to be a highly adaptable and robust platform for businesses looking to streamline and enhance their email marketing and personalization efforts. The platform’s standout features include its comprehensive automation tools, personalization capabilities via its Zephyr scripting language, and an intuitive interface that allows ...Read more
Sailthru pros and cons
Automates key marketing functions such as email personalization and lifecycle flows, significantly improving productivity and engagement.
Offers robust tools like Lifecycle Optimizer for building automated and personalized customer journey flows.
Easy-to-use drag-and-drop interface and visual template builder for creating campaigns without technical expertise.
Strong analytics features for insights into campaigns, including CTR, bounce rates, and audience engagement.
Reporting and analytics are often described as fragmented or lacking sophistication, with some users finding it tedious to generate and compare detailed campaign insights.
A steep learning curve for advanced features, such as Zephyr scripting and deep personalization, requiring additional training or technical expertise.
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Showing 41-50 out of 132
AI
Administrator in Consumer Goods
11/19/19
Sailthru is a simple to use ESP
What do you like best? Sailthru is a smaller ESP that has always offered exemplary customer support. I typically have received same day support for any issues I have had. Emails are timely and there is a lot of flexibility with regard to the email options. What do you dislike? List building and data reliability have presented problems for us. We have had lists that never stop counting and then send to incorrect volumes of customers. What problems are you solving with the ...
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IC
Internal Consultant in Internet
11/19/19
A good one
What do you like best? Simplicity of email automation. This is the most valuable asset right now. What do you dislike? Not beeing able to join branches after a split in LCO What problems are you solving with the product? What benefits have you realized? Email autimation on LCO and creating templates. Much more simple API rules.
SD
Sarah D
11/19/19
SailThru is the most marketer-friendly platform for email, push and personalization.
What do you like best? SailThru powers all of the marketing promotions and triggered campaigns for our company, Raise. The lifecycle flows take seconds to build all within one interface, and we use these to target specific audience segments via email and/or push. Within every email, we use SailThru's algorithms to feature personalized product recommendations based on our shoppers' browsing and purchase behavior—this has generated up to 10x lift in conversion for our personalized ...
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UI
User in Publishing
11/19/19
Great, but slow
What do you like best? Sailthru is really user-friendly and intuitive. It's easy to add and edit content (for the most part), and the data about mailings (clicks, opens, etc.) are great and accessible. What do you dislike? My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all. What problems are you ...
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UI
User in Entertainment
11/19/19
Sailthru is a great marketing tool
What do you like best? I love that Sailthru now has a feature where you can send out messaging when people are most likely to open it. I use Sailthru for internal global communications, so it's nice to know that we're not accidentally sending emails to India in the middle of the night, just so we can reach employees in LA during their business hours. What do you dislike? I would love to see more automated analytics - like optional email reporting and the ability to compare multiple ...
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AI
Agency in Marketing and Advertising
11/19/19
Sailthru
What do you like best? Sailthru est l'outil d'envoi d'infolettre d'un de mes client. Nous l'utilisons pour orchestrer et déployer les campagnes courriel, notamment les les infolettres promotionnels et déclencheurs.Nous utilisons Sailthru comme source pour stocker et gérer la segmentation de nos abonnés pour nos campagnes. What do you dislike? Pas de serveur pour les images. Elles sont automatiquement renommées par l'outil et le code html doit être ajusté en fonction des noms ...
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AI
Administrator in Publishing
10/30/19
Powerful for retail but limited use for media or B2B businesses
What do you like best? The best thing about Sailthru is its ability to integrate with our CMS, which allows us to target email campaigns based on the type of content our users are engaging with. What do you dislike? The reporting is fragmented and severely limited. In the 5 years that I have been a customer there has been little improvement, if any. Recommendations to others considering the product: Improve the reporting functionality and expand on automation of common ...
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AI
Administrator in E-Learning
10/07/19
AI centric email platform for ecommerce
What do you like best? Sailthru is a great platform for email marketers in the ecommerce space. Their platform was build for an ecommerce centric business and have focused alot of their attention around their AI and Predictive Analytics. This has made a huge impact on our success and is what I like most about the platform to date. Their training and documentation as well as support has made it really easy to take action on the platform and feel you have the tools to do so. What do you ...
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MS
Melissa S
08/16/19
Complete program to manage and send content via mail.
What do you like best? The program has three very good features that I want to highlight, the generation of dynamic content, great user interface and customer profile management. In the first, I like it because it offers excellent functionality to send relevant content to email subscribers. In the second, it is important to say that its functionality is clearly simple to inform and send email implementations. In the third, it gathers extensive information about the interests of each ...
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VV
Valerie V
08/15/19
SailThru a winner for all our email communication
What do you like best? We handle all of our newsletters, lead generation, event invites and nurturing campaigns in SailThru. It's been easy to train new users and to create on-the-fly custom lists and personalized content. Their support is very good, with quick responses and you can tell that everyone cares about the clients as well as the software and service. What do you dislike? The only thing we grumble about are some limitations with editing - you really have to know HTML and ...
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].