Sailthru Reviews in June 2026: User Ratings, Pros & Cons

Great product

What do you like best? Very user friendly - has all of the right tools for your automation needs. What do you dislike? I wish there were more options for showing and not showing content in emails. What problems are you solving with the product? What benefits have you realized? We have been able to personalize content to our users which gives them what their want to read directly to their inbox and increases our open/click rates, along with our list sizes.

Multi Year Ecom Client

What do you like best? Sailthru has made us as clients integral to their product roadmap. They've evolved their tools to align with best practices and often, specifically to our business needs. What do you dislike? We often feel as though we are in the minority when it comes to retail personalization. We have on occasion found bugs within the various algorithms before Sailthru and still sometimes find it clunky to go beyond the interest algorithm. What problems are you solving ...

A true source to engage the advertising community

What do you like best? I appreciate it's ease of use and analytics. It's been great to share programming and sponsorship messaging to the ad community via SailThru. What do you dislike? There are some limitations in reviewing mailing lists that can be improved, but not a deterrent from using. Recommendations to others considering the product: SailThru is a good source for crafting, sharing and reviewing audience response to email marketing questions. What problems are ...

Very helpful for understanding email campaigns and data.

What do you like best? I like the reports like the audience snapshot, they're easy to access. What do you dislike? I wish that you could easily build audience reports, it's a little difficult to understand. What problems are you solving with the product? What benefits have you realized? Benefits: campaign info Problems: none so far

Easy to use with solid data

What do you like best? Sailthru makes it easy to organize our robust email portfolio and track KPIs in real-time. The interface is very easy to navigate and its integration with Storyports make it even better for us. Coding and troubleshooting is generally an easy process, too. What do you dislike? I wish there were some more segmentation possibilities within Lifecycle Optimizer that didn't require custom fields What problems are you solving with the product? What benefits have ...

Solid ESP

What do you like best? Sailthru has an ever-growing suite of sophisticated tools that make data-driven email marketing easy. What do you dislike? Sailthru sometimes is missing key UX/UI features to make workflows streamlined and scalable. What problems are you solving with the product? What benefits have you realized? Sailthru is our primary driver for data-driven, automated email marketing, audience building, and recommendations.

Sailthru - Helping our e-mail proces

What do you like best? Sailthru has provided Transform cost effective solutions to its e-mail issues. They have been willing to work with us on billing, and they have a staff which is very understanding of our unique situations. What do you dislike? We are a relatively new user of sailthru. I think that there is a transition period in getting used to the new provider and a learning curve. But Sailthru's staff is helping us! What problems are you solving with the product? What ...

Grear Customer Data Platform

What do you like best? Excellent user management, customer journey, marketing automation platform What do you dislike? Slightly complex onboarding process. Professional services often needed during the implementation. Recommendations to others considering the product: Powerful platform. Take time to implement properly. What problems are you solving with the product? What benefits have you realized? We use Sailthru to power our email program. We send a variety of ...

Great partner for lifecycle marketing

What do you like best? User-friendly campaign build/send UI; easy to A/B test; lifecycle/journey-builder product is well-built and easy to use and test within; transparent updates from product team; prediction manager tool is powerful; great customer service. What do you dislike? Analytics interface has been slower to develop and lacks sophistication; depending on their type of business some clients may find it more helpful to ship data from Sailthru to their internal data ...

Great product but complicated to use

What do you like best? Personalization, segmentation, testing. What do you dislike? Interface even though it has improved significantly in the last year. Reporting is not flexible. It's hard to simply filter out a specific campaign openers. Recommendations to others considering the product: Its a great investment but prepare to spend one month on training the manager who will be using the product, and additional time for programmers. What problems are you solving with ...