8.3
SpotScore
Sailthru Reviews in July 2026: User Ratings, Pros & Cons
Streamline your marketing efforts with Sailthru's powerful automation.
Add to compare
Sailthru offers custom pricing plan
Sailthru Reviews & Ratings
Are you using Sailthru?
Spotsaas Editor’s POV
Sailthru has consistently proven itself to be a highly adaptable and robust platform for businesses looking to streamline and enhance their email marketing and personalization efforts. The platform’s standout features include its comprehensive automation tools, personalization capabilities via its Zephyr scripting language, and an intuitive interface that allows ...Read more
Sailthru pros and cons
Automates email personalization and lifecycle flows, improving productivity and engagement.
Includes Lifecycle Optimizer for building automated, personalized customer journey flows.
Drag-and-drop interface and visual template builder let users create campaigns without technical expertise.
Strong analytics features for insights into campaigns, including CTR, bounce rates, and audience engagement.
Reporting and analytics are often described as fragmented or lacking sophistication, with some users finding it tedious to generate and compare detailed campaign insights.
A steep learning curve for advanced features, such as Zephyr scripting and deep personalization, requiring additional training or technical expertise.
Filter results
Sort by :
Showing 11-20 out of 132
UI
User in Sporting Goods
07/21/20
Sailthru Review
What do you like best? Robust features, strong functionality, good customer service What do you dislike? the UI for some tools are not ideal (e.g. no live preview for template builder) What problems are you solving with the product? What benefits have you realized? Driving revenue/repeat purchases
AB
Alex B
06/10/20
Solid product with questionable pricing
UI
User in Retail
11/27/19
Powerful tool
What do you like best? It is very easy to create emails and sending campaigns. The new template builder has drag and drop functionality that doesn't require a lot know how. It is also easy to see how many clicks or % where on the single items in the email. And the campaign summery shows the important things in one view. The customer service is excellent. Inquires are dealt with in a speedy and professional manner. What do you dislike? The new template builder is more the email ...
Read more
UI
User in Human Resources
11/26/19
Sailthru is a great partner!
What do you like best? I have really appreciated Sailthru's account management and customer service efforts. My dedicated account manager is always responsive and quick to work on finding any solutions to problems that occur. They also have a great customer service team that does the same. What do you dislike? While I don't think this is a large downside and it's easily helped, I think there is a slight learning curve that comes with Sailthru, especially for those who haven't ...
Read more
AI
Administrator in Consumer Goods
11/26/19
Great platform for personalization and email
What do you like best? We have been able to do a lot more personalization and keep much better track of our customer data using Sailthru! What do you dislike? It can take support awhile to get answers for you and sometimes they won't have updates for days or weeks. Recommendations to others considering the product: Sailthru is great for personalization, but may require a bit more technical knowledge from team members who set up emails and automation than other systems may. ...
Read more
UI
User in Apparel & Fashion
11/26/19
Great customization, okay interface
What do you like best? I really like that we can customize our outgoing mail for whatever needs. What do you dislike? I find the interface hard to use, and especially hard to find things in. What problems are you solving with the product? What benefits have you realized? We notify our customers when we have shipped their orders, and we are able to upsell in a classy way.
AI
Administrator in Internet
11/26/19
Very robust ESP with all the bells and whistles included
What do you like best? I love Sailthru's journey builder "Lifecycle Optimizer" tool, which is an easy-to-use UI for building automated customer message flows and segmentation. What do you dislike? Sailthru's list segmentation tools are good but not the best I've seen. They enable us to use simple logic to filter, include and exclude specific items within a customer table, but they make segmentation based on a range of data very difficult to accomplish. Recommendations to others ...
Read more
UI
User in Consumer Services
11/26/19
Helpful to check validity.
What do you like best? Speed at which the search gives a result. What do you dislike? Sometimes the options did not change when I changed the validity of an email. What problems are you solving with the product? What benefits have you realized? Checking the validity of an email
AI
Administrator in Broadcast Media
11/26/19
High Quality, Highly Capable, Highly Priced
What do you like best? The omnichannel service is excellent, with strong opportunities for customization via WYSIWYG editors, templating language and APIs. What do you dislike? The price of the product makes the ongoing relationship challenging. What problems are you solving with the product? What benefits have you realized? Our current areas of focus are audience-oriented - elevating engagement, improving retention, etc.
UI
User in Online Media
11/22/19
Sophisticated email marketing tech for D2C businesses.
What do you like best? - Personalization - Targeted messaging - Brilliant UI - Responsive, empowered customer support team What do you dislike? - Not built just to solve publisher problems - Not ideal for companies with multiple sub-brands What problems are you solving with the product? What benefits have you realized? - Subscriber acquisition - Subscriber retention - Subscriber engagement
Free vendor scorecard
Evaluate Sailthru objectively with the marketing automation software scorecard
A weighted marketing automation software vendor scorecard to score Sailthru against your real requirements — not the marketing.
- Weighted criteria you can edit
- Score multiple vendors side-by-side
- Shareable with your buying committee
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].