Sailthru Reviews in June 2026: User Ratings, Pros & Cons

Great recommendation engine but poor UI

What do you like best? The recommendation engine is very easy to use, which helps to generate personalized email content. If you are in the media industry that will be very helpful with breaking news content or last minute email campaigns. HTML display is located side by side which is pretty helpful, changes appear immidiately to the body of the email. New addition to a tool is drag and drop editor template is pretty great. What do you dislike? Not an entry level product, ...

Solid email platform

What do you like best? Sailthru's personalization engine, Lifecycle Optimizer, Audience Builder, Smart Lists and the new drag-and-drop template editor are great. Customer support is quick to respond and stays on top of issues until they're resolved. What do you dislike? While Sailthru gives us a lot of agency in how we run our emails, I sometimes wish they provided more strategic guidance to help us with our goals, such as list growth, churn reduction, segmentation, inboxing, etc. ...

Functional, but difficult to use

What do you like best? Good customer service--my CSM is always available if I need her. What do you dislike? Difficult to use--I do not have experience with html, so I cannot set up emails without external help. What problems are you solving with the product? What benefits have you realized? Sending marketing emails

Good product with strong customer support

What do you like best? The platform is primarily used by our ecommerce team, it's also user by the developers and product managers who can easily create templates using their visual code feature. What do you dislike? The dashboard is a little messy, UI can be improved by focusing on main goals (such as campaigns and templating) What problems are you solving with the product? What benefits have you realized? Newsletter campaigns, events and mailing.

What a great tool!

What do you like best? I love all of the webinar options. They're a really great learning tool to fit into your schedule. I also really enjoy the SailThru team. They're there for support just about 24/7. They really care about your business and are such a huge help at keeping it successful. What do you dislike? There are certain things we want to do with email, but do not yet have the capabilities. Recommendations to others considering the product: Have an idea of what it ...

Good Basic Data and User Inquiry

What do you like best? Sailthru is good at some of the basics. It provides a decent breakdown of the daily numbers, orders, income, etc. But that's about it. There isn't a lot of customization. It is nice to look up specific users to see email campaigns, settings, and more, but beyond that, it's not something I entirely use on a daily basis. What do you dislike? I wish there were more ways to integrate an internal systems with order identifiers to specifically lookup and/or resend ...

SailThru Academy is Amazing!

What do you like best? I had a really great time at SailThru Academy & learned so much What do you dislike? Having used other email clients, I have no problems with SailThru. I like the interface and ease of communication with their employees when I need help. What problems are you solving with the product? What benefits have you realized? Communicating with customers in a way that keeps them connected to our product.

Sailthru...it's pretty good

What do you like best? The snapshot report is pretty good. I can look at lists and see at glance where they are and any assigned attributes to them. The audience builder is a big game changer since I'm able to drill down and segment certain lists. Though we don't use it here, the personalization features are great to have for newsletters. What do you dislike? Support has improved a lot in the last nine months. It used to take a while to get responses back and now you get them ...

Great Partner, Not Just a Vendor

What do you like best? Sailthru has been a strategic partner of ours for almost three years now. While they are a vendor of email marketing services for the organization, they have proved themselves to be more than a vendor and have become a partner. During the early days of our relationship, there were definitely bumps in the road. They stood by our business and made sure that we knew that they could help us accomplish our goals and ensure that they were doing everything in their power ...

Sailthru is very easy to use

What do you like best? I like how it allows you to set up campaigns fairly easily and publish your work. What do you dislike? Sometimes it is indeed slow in preview mode for no known reason. What problems are you solving with the product? What benefits have you realized? Sailthru has helped us to optimize our use of newsletters and multiple versions of it.