RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Using RollWorks for capturing marketing to sales processes"

What do you like best about RollWorks Account-Based Platform? I feel that the most helpful thing about rollworks are trending accounts, not targeted accounts and accounts showing intent from 3rd parties. These help navigate marketing to sales to reach the right companies. What do you dislike about RollWorks Account-Based Platform? To be honest, RollWorks is a little bit complex tool and it takes a while to get into it. Also, most of the time it's hard to determine the contact information ...

"Efficient and easy"

What do you like best about RollWorks Account-Based Platform? I love how easy it is to start and launch display ads: only a few steps and very straight forward. What do you dislike about RollWorks Account-Based Platform? Since it is very straight forward, there is limited amount of room for flexibility with your ads. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? 1:1 display advertising to target high profile prospects that we want to close deals!

"Using RollWorks for capturing marketing to sales processes"

What do you like best about RollWorks Account-Based Platform? I feel that the most helpful thing about rollworks are trending accounts, not targeted accounts and accounts showing intent from 3rd parties. These help navigate marketing to sales to reach the right companies. What do you dislike about RollWorks Account-Based Platform? To be honest, RollWorks is a little bit complex tool and it takes a while to get into it. Also, most of the time it's hard to determine the contact information ...

"Great tool to match your marketing actions to targets surfing the web"

What do you like best about RollWorks Account-Based Platform? Rollworks is an easy to use tool once you invest a short bit of time becoming familiar with what it can do and how it works. For the cost, I find it very advantageous to some of the more expensive alternatives. What do you dislike about RollWorks Account-Based Platform? It isnt quite set it and forget it. You do need to allocate a few hours per week and more per month for analytics to keep it fine tuned. What problems is ...

"Overall a good ABM tool"

What do you like best about RollWorks Account-Based Platform? Easy setup process, instantly upload lists as CSV files, no wait times What do you dislike about RollWorks Account-Based Platform? Does not work in Chrome anymore, difficult to navigate sometimes What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Access to customer intent data, able to advertise easily on a display network, able to donwload lsist of engaged accounts

"Great platform for an ABM/ABX strategy"

What do you like best about RollWorks Account-Based Platform? Rollworks integration into HubSpot and Salesforce is an amazing feature, that really allows us to align data across systems. We can easily report on where our target accounts are in their ABM journey, and see spikes when they are engaged. What do you dislike about RollWorks Account-Based Platform? There is nothing that we dislike about the platform - easy implementations, great customer support, and very easy to use. Some ...

"Overall positive experience with rollworks - great abm platform with helpful targeting and reporting"

What do you like best about RollWorks Account-Based Platform? Going to go with two bests - the reporting and the targeting. The reporting on the ads/audiences/etc is helpful, but what makes rollworks unique is the additional reporting features. I find journey stages particularly interesting (esp being able to customize - we have customized according to progression down the sales funnel in salesforce) as well as being able to view the website activity for companies and the hot ...

"Rollworks Review"

What do you like best about RollWorks Account-Based Platform? Rollworks helps us deliver targeted remarketing campaigns to our prospects. We have been using it for 3+ years and see it as a long term solution for our digital advertising. We are in the process of updating campaigns and Rollworls allows us to easily accommodate changes. What do you dislike about RollWorks Account-Based Platform? Honestly we havent found too much that we dislike about the platform. Part of me wishes we could ...

"RollWorks: A Game-Changer for Account-Based Marketing"

What do you like best about RollWorks Account-Based Platform? RollWorks is a first-rate Account-Based Marketing (ABM) tool that has greatly enhanced our marketing operations. Their platform provides a wide range of tools and capabilities that enable us to target and interact with particular accounts successfully. Our improved conversion rates and ROI may be attributed to our thorough account segmentation and personalized content delivery. Additionally, the thorough analytics and reporting ...

"Rollworks Review after about a year and a half of utilization."

What do you like best about RollWorks Account-Based Platform? Rollworks does ABM really well, and has a very easy process to rolling out your advertisments. You can also operate on a contact list level and go after very specific pre-existing leads. So in terms of an account-based strategy, Rollworks gets the job done. What do you dislike about RollWorks Account-Based Platform? Rollworks needs to be better at deanonimizing contacts that are not currently in your CRM and the way they ...