RollWorks Reviews in June 2025: User Ratings, Pros & Cons

"ABM power-platform | Intuitive and Strategic"

What do you like best about RollWorks Account-Based Platform? I have spent time in multiple ABM platforms but have found RollWorks to be such an intuitive, easy-to-use platform for every use case we've implemented. RW offers best-in-class integrations, a plethora of data, and may have the most comprehensive segment builder I've ever worked with. I love that I have comprehensive insight into every audience and can easily make adjustments as the market dictates. What do you dislike about ...

"RollWorks helps our ABM strategy reach intent qualified leads"

What do you like best about RollWorks Account-Based Platform? 3rd party intents showing companies that are interested in similar topics Most engaged accounts showing those who expressed interest in our ads Best: Trending accounts - showing engagement and intent apart from ads What do you dislike about RollWorks Account-Based Platform? Takes time to get to know the platform and all its features Takes time to see the first results from the campaigns Fairly complex advertising platform in ...

"Great product - good presentation"

What do you like best about RollWorks Account-Based Platform? We recently looked at all ABM players and chose Rollworks. Their intent data was least buggy and they gave the most options on what to do with that alert. What do you dislike about RollWorks Account-Based Platform? They are a little less known than others. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Helping us find new and repeat users to put our ads in front of.

"Using RollWorks for capturing marketing to sales processes"

What do you like best about RollWorks Account-Based Platform? I feel that the most helpful thing about rollworks are trending accounts, not targeted accounts and accounts showing intent from 3rd parties. These help navigate marketing to sales to reach the right companies. What do you dislike about RollWorks Account-Based Platform? To be honest, RollWorks is a little bit complex tool and it takes a while to get into it. Also, most of the time it's hard to determine the contact information ...

"Great product - good presentation"

What do you like best about RollWorks Account-Based Platform? We recently looked at all ABM players and chose Rollworks. Their intent data was least buggy and they gave the most options on what to do with that alert. What do you dislike about RollWorks Account-Based Platform? They are a little less known than others. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Helping us find new and repeat users to put our ads in front of.

"Using RollWorks for capturing marketing to sales processes"

What do you like best about RollWorks Account-Based Platform? I feel that the most helpful thing about rollworks are trending accounts, not targeted accounts and accounts showing intent from 3rd parties. These help navigate marketing to sales to reach the right companies. What do you dislike about RollWorks Account-Based Platform? To be honest, RollWorks is a little bit complex tool and it takes a while to get into it. Also, most of the time it's hard to determine the contact information ...

"First-time ABM - learning curve"

What do you like best about RollWorks Account-Based Platform? Integration with Salesforce is simple and straightforward- although there is a 24hr refresh rate that can make working quickly a challenge What do you dislike about RollWorks Account-Based Platform? Difficult to track/update spending and visually seeing which creative is performing best What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Specially serving ads to a group of our target accounts ...

"A lot of upsides"

What do you like best about RollWorks Account-Based Platform? Intent data, the flexibility in building out different journey stages, and the deanonymization features What do you dislike about RollWorks Account-Based Platform? I wish the targeting for ads was more robust, filters are difficult to mix and match and getting in front of the right job titles seems like a crapshoot at times. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Knowing which ...

"Great ABM tool so far"

What do you like best about RollWorks Account-Based Platform? Intent signals, sales insight seats, ease of creating playbooks What do you dislike about RollWorks Account-Based Platform? The social media advertising capabilites weren't as robust as we were told by the sales team What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Combining all of our advertising efforts into one, tightening the comminication between sales and marketing, account based ...

"Intuitive and Ever-Evolving ABM Platform"

What do you like best about RollWorks Account-Based Platform? Rollworks is a powerful tool that is pretty intuitive to use. We are able to create tons of target account lists, run multiple campaigns and set a budget for each, plus we now also have access to contact level data which is useful for our sales team. The intent data we receive from Rollworks is a game changer. What do you dislike about RollWorks Account-Based Platform? Can be tricky to learn all the jargon and understand what to ...