RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Not just an advertising platform but a business intelligence platform too"

What do you like best about RollWorks Account-Based Platform? Rollworks constantly update its platform to keep improving it. Their upcoming "Hot Contacts" feature is precious as a way to create many soft leads for your business. The way we can slice and dice contact and account information into an advertising campaign is impressive. What do you dislike about RollWorks Account-Based Platform? There are not many downsides to Rollworks. I'd like to see a deeper integration to LinkedIn ads ...

"Updates have been game changing"

What do you like best about RollWorks Account-Based Platform? A major thing I find helpful is being able to target intent companies. I appreciate the easy navigation of the portal and being able to see reports. The integration with linkedin is a great addition. What do you dislike about RollWorks Account-Based Platform? Least helpful is not being able to target specific individuals. It isn't very helpful if 1 person is very engaged with the ads when there are 1000000 employees. What ...

"A lot of upsides"

What do you like best about RollWorks Account-Based Platform? Intent data, the flexibility in building out different journey stages, and the deanonymization features What do you dislike about RollWorks Account-Based Platform? I wish the targeting for ads was more robust, filters are difficult to mix and match and getting in front of the right job titles seems like a crapshoot at times. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Knowing which ...

"Big Fan of RollWorks!"

What do you like best about RollWorks Account-Based Platform? I've really enjoyed using RollWorks, especially the ease of use and the relationship I have with my Account Manager, Jennifer. There's so much to learn and she's been incredibly helpful. What do you dislike about RollWorks Account-Based Platform? There are a handful of capabilities I wish I was able to utilize ASAP, but I know they are in the pipeline for development. What problems is RollWorks Account-Based Platform solving and ...

"Intuitive and Ever-Evolving ABM Platform"

What do you like best about RollWorks Account-Based Platform? Rollworks is a powerful tool that is pretty intuitive to use. We are able to create tons of target account lists, run multiple campaigns and set a budget for each, plus we now also have access to contact level data which is useful for our sales team. The intent data we receive from Rollworks is a game changer. What do you dislike about RollWorks Account-Based Platform? Can be tricky to learn all the jargon and understand what to ...

"ABM power-platform | Intuitive and Strategic"

What do you like best about RollWorks Account-Based Platform? I have spent time in multiple ABM platforms but have found RollWorks to be such an intuitive, easy-to-use platform for every use case we've implemented. RW offers best-in-class integrations, a plethora of data, and may have the most comprehensive segment builder I've ever worked with. I love that I have comprehensive insight into every audience and can easily make adjustments as the market dictates. What do you dislike about ...

"First-time ABM - learning curve"

What do you like best about RollWorks Account-Based Platform? Integration with Salesforce is simple and straightforward- although there is a 24hr refresh rate that can make working quickly a challenge What do you dislike about RollWorks Account-Based Platform? Difficult to track/update spending and visually seeing which creative is performing best What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Specially serving ads to a group of our target accounts ...

"RollWorks helps our ABM strategy reach intent qualified leads"

What do you like best about RollWorks Account-Based Platform? 3rd party intents showing companies that are interested in similar topics Most engaged accounts showing those who expressed interest in our ads Best: Trending accounts - showing engagement and intent apart from ads What do you dislike about RollWorks Account-Based Platform? Takes time to get to know the platform and all its features Takes time to see the first results from the campaigns Fairly complex advertising platform in ...

"Great product. Great team. Evolving fast."

What do you like best about RollWorks Account-Based Platform? Implementation was quick and easy thanks to the skilled onboarding support team. The interface is very easy to use with good amount of features at a great price. What do you dislike about RollWorks Account-Based Platform? Job function could be more precise (within manufacturing industry) and reporting dashboards could be improved. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Connecting ...

"Great Brand Awareness- ABM Plateform"

What do you like best about RollWorks Account-Based Platform? Easy to integrate with Hubspot and Salesforce. Easy to create a playbook or campaign with a specific target persona. Great Customer Support holding your hands when you need it. What do you dislike about RollWorks Account-Based Platform? Hard to see marketing attribution from the Rollworks opportunity since it can be only associated based on impressions served to the account vs. actual contact that are involved with the ...