RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"RollWorks is a great tool for Display Account-Based Marketing "

What do you like best about RollWorks Account-Based Platform? RollWorks is a great tool we use to supplement our display advertising (the other main platform we use for display is Google). RollWorks has an intuitive and easy to use platform that gets our ABM campaigns to the right target accounts and has proven results. What do you dislike about RollWorks Account-Based Platform? The implementation and on-boarding team lacks technical knowledge you would expect them to have. There is also a ...

"Managing Member"

What do you like best about RollWorks Account-Based Platform? I liked the possibility that Roll Works would increase our sales but it didn't happen. What do you dislike about RollWorks Account-Based Platform? The information and leads were good but the approach never panned out at all. We were unable to connect or extract any business from our contact list and the approach never changed to solve that problem. Recommendations to others considering RollWorks Account-Based Platform: Just didnt ...

"Great customer support!"

What do you like best about RollWorks Account-Based Platform? - The customer success team is one of the best in SaaS. They always are quick to give us thoughtful advice, thorough explanations to our questions, and helpful recommendations for our account. - There are a lot of opportunities for building audiences and integrating with other tools. - It's just for B2B - a lot of ad platforms are built for B2C and don't translate well for B2B companies. What do you dislike about RollWorks ...

"Great experience with RollWorks"

What do you like best about RollWorks Account-Based Platform? We're able to closely target key accounts, saving from wasted spend. RollWorks has been key for getting in front of target accounts, nurture existing leads, and retarget our existing customers. The customer support is fantastic, offering us feedback on how to improve our existing campaigns and further maximize our ROI. We've also started to integrate RollWorks data into our attribution software, providing great insight into how ...

"Cost-effective way to target specific company and more"

What do you like best about RollWorks Account-Based Platform? The ability to provide specific target companies to deliver ads is key for us. Integration with Salesforce gives us the ability to specify different accounts that we either want to target or exclude, and the integration allows this to happen automatically as statuses change in our Salesforce instance for different accounts. Beyond the Rollworks interface itself, the account team is invaluable in helping you get going quickly and ...

"Tracking success very difficult"

What do you like best about RollWorks Account-Based Platform? We've used Rollworks primarily for account based marketing capabilities, which helps us build brand awareness among target accounts. Unfortunately, after months and tens of thousands of dollars in ad spend, Rollworks wasn't able to come even close to the success we were seeing with LinkedIn's ABM targeting. What do you dislike about RollWorks Account-Based Platform? Reliance on view-through conversions–this metric is probably ...

"RollWorks ABM DSP Platform "

What do you like best about RollWorks Account-Based Platform? RollWorks is a user-friendly DSP specializing in running Account Based Marketing display campaigns. They offer managed service, and I like working with their team of experts who know the all the ins and outs to help me achieve the results I'm looking for with my campaigns. What do you dislike about RollWorks Account-Based Platform? Super nit-pickey, but not all the campaigns I'm running pull into their reporting UI, so I don't ...

"Rollworks software"

What do you like best about RollWorks Account-Based Platform? I love its reliabilty in marketing solutions that aids my company to make more meaningfulconnections with prospective customers wherever they are online.it aids the company in optomizing recent marketing tactics as triggered emails and social displays that brings about benefits such as targetting the right people by helping them make better buying decisions as well as offering transparent detailed reports to potential ...

"It's like doubling your demand gen team without hiring more people"

What do you like best about RollWorks Account-Based Platform? Rollworks has helped us reach and penetrate accounts that we've been struggling for years through their lead locator product, and help provide clarity into the effectiveness of advertising at each stage in the funnel through their accelerator program. What do you dislike about RollWorks Account-Based Platform? I want to say the price, because who doesn't want to pay more, but I do feel we're getting a positive return on our ...

"Top of the Line Programmatic Display Tool"

What do you like best about RollWorks Account-Based Platform? The robust capabilities, dedicated account management, and design services make getting started with RollWorks not as cumbersome as it could be. Programmatic display is a monster, so it's worthwhile to have a vendor that acts as a partner in the process. What do you dislike about RollWorks Account-Based Platform? Onboarding can be a challenge no matter what. I feel like they could do a better job of understanding their client's ...