RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Great tool for managing multiple brand accounts"

What do you like best about RollWorks Account-Based Platform? It's very easy to switch between brand accounts and manage multiple campaigns at a single time. Also very easy to create ads and audiences. What do you dislike about RollWorks Account-Based Platform? I wish the ad previews were a little more comprehensive. It'd be nice to see what they look like on a site. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We're using RollWorks to retarget ...

"Rollworks A partner software."

What do you like best about RollWorks Account-Based Platform? It is incredible we have been able to handle more information and the database in a much more efficient way, the system has been committed to the functionality of attracting new users, Rollworks is much more efficient, thus being able not only to bring customers but also customers potential, for us it is incredible how it handles and expands its data. What do you dislike about RollWorks Account-Based Platform? I do not have any ...

"Solid ABM Tool"

What do you like best about RollWorks Account-Based Platform? RollWorks lets us reach our target accounts with a high degree of confidence. They can really deliver on that promise. What do you dislike about RollWorks Account-Based Platform? The platform is a bit complex, and reporting is not totally intuitive, but fortunately you get an awesome account manager. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We now have a true ABM ad platform.

"Good tool for ABM campaign delivery and reporting"

What do you like best about RollWorks Account-Based Platform? With RollWorks, it is very easy to align your target account list with that of your sales team, run campaigns against those accounts, and report metrics against those accounts back to your sales team. What do you dislike about RollWorks Account-Based Platform? The UX can be a little clunky at times, but this is common with most digital advertising platforms. Recommendations to others considering RollWorks Account-Based ...

"Great option for account-based targeting"

What do you like best about RollWorks Account-Based Platform? Good alternative to traditional digital advertising in B2B marketing. What do you dislike about RollWorks Account-Based Platform? Some reporting can be tricky to understand and properly attribute. The initial setup was a bit clunky. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We are able to reach clients in our pipeline through another, measurable channel.

"The platform that keeps innovating"

What do you like best about RollWorks Account-Based Platform? RollWorks provides what marketers need to put together a great ABM foundation. The UI is very clear and easy to understand and the client success managers are there every step of the way. What do you dislike about RollWorks Account-Based Platform? The platform is still catching up to other vendors, but innovating in other ways. The contact database is lacking accurate data. What problems is RollWorks Account-Based Platform ...

"Good digital ad tool"

What do you like best about RollWorks Account-Based Platform? They have a pretty robust audience matching which gave the ability to go granular with a niche persona , I also like their assistant in ad creative , budget building and scope. What do you dislike about RollWorks Account-Based Platform? Pricing is pretty high for the ABM version which gives you an account manager, there was also a high turnover where we had several account manager in a few months period. Recommendations to others ...

"Robust tool, great customer support"

What do you like best about RollWorks Account-Based Platform? A fairly straight-forward set-up with the ability to target users without being heavily reliant on IP. The customer support is, without question, some of the best I've experienced. And I love the partnership with Bombora, which adds another layer of strategy to our campaigns. What do you dislike about RollWorks Account-Based Platform? It is an expensive tool, but I think it's worth the cost. What problems is RollWorks ...

"Account management not great; product doesn't seem to do what it says it does"

What do you like best about RollWorks Account-Based Platform? It's fairly easy to upload ads and add tracking urls. What do you dislike about RollWorks Account-Based Platform? Account managers are difficult to get time with. Doesn't seem. like we're actually getting the white glove experience that we were promised (and are paying for!). There's little to no visibility into roadmap. We're told we're going to get intent and website deanonymization, but have not seen any progress on that. Lack ...

"Poor UI, Worse lead Quality, poor service, a waste of money"

What do you like best about RollWorks Account-Based Platform? The concept of rollworks is very cool but that's about it What do you dislike about RollWorks Account-Based Platform? The lead quality is horrible. Many people we contacted had not been at their companies for YEARS. It was very difficult to use their UI. Not intuitive to do common tasks. They have a content writing service we used to try out. Content was clearly written by non native English speaker. Horrible and embarrassing. By ...