RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Comprehensive, user-friendly ad platform"

What do you like best about RollWorks Account-Based Platform? RollWorks makes display ad campaigns simple and intuitive. Its robust targeting abilities let you reach a wide audience network. I particularly like its dashboard and clear reporting functionality, which makes graphing and understanding performance a breeze. RollWorks support is also attentive, typically responds immediately, and adds a great personal touch. What do you dislike about RollWorks Account-Based Platform? My only wish ...

"New Rollworks Customer, great customer service experience"

What do you like best about RollWorks Account-Based Platform? We have just started using Rollworks. I just set up the integrations between Rollworks and Marketo and Rollworks and Salesforce. The process was quite easy and the documentation was very clear and helpful. What do you dislike about RollWorks Account-Based Platform? I needed a password reset because the email verification email had expired and it was overly complicated to get this. The business was very eager to get the ...

"Great support for a solid ABM/Retargeting tool"

What do you like best about RollWorks Account-Based Platform? I've enjoyed the overall support from Rollworks in learning all Rollworks offers. They are continuously trying to improve the platform and expand its capabilities. The integration with tools like Salesforce and GA makes for a streamlined reporting experience. What do you dislike about RollWorks Account-Based Platform? The pricing structure does not allow for custom pricing month to month, which has to be a headache for all its ...

"Awesome ABM tool, Amazing Customer Service"

What do you like best about RollWorks Account-Based Platform? We are using RollWorks for multiple marketing programs (retargeting, intent data, etc.) and have a direct sync with our HubSpot account. The platform is easy to use and allows us to target our ABM lists, which is a massive part of our marketing strategy. We've also really been able to dive into the intent data and action off of it, which has proven fruitful for our team. I had limited ABM experience before using RollWorks, but ...

"Customer service is always so helpful"

What do you like best about RollWorks Account-Based Platform? Their chat customer service agents are always so quick to help you. I rarely, if ever, have any wait times. What do you dislike about RollWorks Account-Based Platform? There are some analytics (such as frequency) that are not included. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Launching retargeting ad campaigns for our company is made much easier with Rollworks. The platform is very ...

"Useful service with great account support."

What do you like best about RollWorks Account-Based Platform? RollWorks has incredible support. I have regular calls w/ an account strategist who provides not only advisory, but also creative services as support. What do you dislike about RollWorks Account-Based Platform? Some customization not available (e.g. selection of Mobile/Desktop targeting). Recommendations to others considering RollWorks Account-Based Platform: RollWorks has amazing account support. I have bi-weekly calls w/ our ...

"Insights & Customization"

What do you like best about RollWorks Account-Based Platform? Fit-grading models & intent data are easy to use and understand. What do you dislike about RollWorks Account-Based Platform? Slow to analyze large sets of account uploads. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Helps our sales team target the right accounts. Resurfaces accounts showing intent and automatically engages them with display ads/campagins.

"Awesome product, great customer service"

What do you like best about RollWorks Account-Based Platform? Starting working with RollWorks, I was a long-time marketer with no direct ABM experience. Taking on my new role, I was suddenly required to closely manage ABM. The team at RollWorks was extremely helpful in their onboarding, explaining both how to use the product and how to communicate about it internally. What do you dislike about RollWorks Account-Based Platform? Some of the platform seems to be in "beta" – certain reporting ...

"The best ABM full stack platform I ever found!"

What do you like best about RollWorks Account-Based Platform? The service, support via their community and great content is unparalleled! And of course, the platform itself is performing! What do you dislike about RollWorks Account-Based Platform? The platform navigation is not easy at first, but I know they are working on it! What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Delivering highly targeted ABM campaigns with ease. I can now showcase the ...

"Great ABM tool - could use a bit more sophistication"

What do you like best about RollWorks Account-Based Platform? It's very easy to use, but the features are limited at the intro package level. The company does seem to be doing a lot more beta product releases that are open to the basic users, so this is very promising. What do you dislike about RollWorks Account-Based Platform? Some of the features seem pretty basic and the same as other advertising platforms, just simply placed into an ABM style of campaign. What problems is RollWorks ...