RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Overall Good Product but Not Best Fit For All Industries"

What do you like best about RollWorks Account-Based Platform? The level of customer support we received was great, and having a Bombora license feed directly into the platform was very convenient and helped us develop a strong target account list for ABM. Their reporting suite has also gotten much stronger over the last year or two, with helpful insights and visualizations. What do you dislike about RollWorks Account-Based Platform? If your product is in a niche industry, it can be really ...

"Best ABM media platform for HubSpot Users"

What do you like best about RollWorks Account-Based Platform? The integration between Hubspot and Rollworks is seamless - even my sales team loves it! What do you dislike about RollWorks Account-Based Platform? There are still some features that are only available to Salesforce users Recommendations to others considering RollWorks Account-Based Platform: Combining it with HubSpot will make your life so much easier What problems is RollWorks Account-Based Platform solving and how is that ...

"Daniel Johnson - Cecelia Health"

What do you like best about RollWorks Account-Based Platform? Roll works is an easy-to-use, comprehensive platform that helped us scale an effective digital ad program. The team at rollworks has been very responsive and supportive in helping us to reach out goals as keeping us in the loop with relevant updates. What do you dislike about RollWorks Account-Based Platform? Overall, this is a great platform. Some work could be done to make the platform more intuitive for users. Additionally, ...

"Best ABM media platform for HubSpot Users"

What do you like best about RollWorks Account-Based Platform? The integration between Hubspot and Rollworks is seamless - even my sales team loves it! What do you dislike about RollWorks Account-Based Platform? There are still some features that are only available to Salesforce users Recommendations to others considering RollWorks Account-Based Platform: Combining it with HubSpot will make your life so much easier What problems is RollWorks Account-Based Platform solving and how is that ...

"Great Platform to Begin Your ABM Journey"

What do you like best about RollWorks Account-Based Platform? The platform is pretty simple to use and offers detailed analytics. I like that you can upload all your ad creative in one spot and then pull it into any playbook where it's relevant. Setting up your journey stages is also quick and easy. Those give you a quick overview of how your target accounts are progressing through your funnel with great flexibility on what criteria you can add to define each stage. It's super useful that ...

"RollWorks: B2B Display"

What do you like best about RollWorks Account-Based Platform? The account management at RollWorks is very strong. Our account rep has worked closely with us to implement all live campaigns. The platform optimizes based on an algorithm which makes a lot of this service very hands-off. The reporting is great as well. What do you dislike about RollWorks Account-Based Platform? We have found the value of view through conversions but it wasn't communicated clearly in the sales process that our ...

"A great tool for the price point. A must have for b2b marketers."

What do you like best about RollWorks Account-Based Platform? The UX and platform design is really easy to understand + my onboarding reps were to the point and really effective. They genuinely helped us get set up for success. Def. want to call Rachel McLaughlin and Christina Grimm out here. What do you dislike about RollWorks Account-Based Platform? I feel there are some identification gaps in terms of the product compared to other platforms that need to be addressed but nothing that ...

"A great tool for the price point. A must have for b2b marketers."

What do you like best about RollWorks Account-Based Platform? The UX and platform design is really easy to understand + my onboarding reps were to the point and really effective. They genuinely helped us get set up for success. Def. want to call Rachel McLaughlin and Christina Grimm out here. What do you dislike about RollWorks Account-Based Platform? I feel there are some identification gaps in terms of the product compared to other platforms that need to be addressed but nothing that ...

"Very helpful with ad exclusions!"

What do you like best about RollWorks Account-Based Platform? Priyanka was very helpful with all my questions. What do you dislike about RollWorks Account-Based Platform? Nothing! Wonderful experience. My issues were resolved. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Learning more about ad placement exclusions thanks to Priyanka.

"Very helpful with ad exclusions!"

What do you like best about RollWorks Account-Based Platform? Priyanka was very helpful with all my questions. What do you dislike about RollWorks Account-Based Platform? Nothing! Wonderful experience. My issues were resolved. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Learning more about ad placement exclusions thanks to Priyanka.