RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Easy to Administer and Manage"

What do you like best about RollWorks Account-Based Platform? Ease of use via the interface, the integration with Salesforce, and the ability to build customer audience lists. What do you dislike about RollWorks Account-Based Platform? Audience matching takes longer than I would like. Recommendations to others considering RollWorks Account-Based Platform: First, get a strong handle on your ICP and your target accounts list (TAM) and enrich and score target accounts on an account basis, and ...

"RollWoks Platform has help us reach target audiences through ABM Tactics and Re-Targeting."

What do you like best about RollWorks Account-Based Platform? Rollworks account insights and audience segmentation helps us see who is engaging, on what topics, and where they are in our journey stage. We are able to easily track our target account lists and target with the appropriate ads. What do you dislike about RollWorks Account-Based Platform? The Hubspot integration makes it difficult for us to see a full picture of our customer's journey - from Rollworks activity to sales/deal ...

"Easy and smooth ABM Platform for B2B"

What do you like best about RollWorks Account-Based Platform? I appreciate how simple it is to set up and launch campaigns. You can be sure you're targeting the proper folks with an accurate algorithm. I really like how I can check on spending and efficacy on a regular basis and make any required adjustments. Customer service is really helpful, and you don't feel trapped in a campaign that isn't performing as well as you had anticipated; modifications can always be made. What do you dislike ...

"RollWoks Platform has help us reach target audiences through ABM Tactics and Re-Targeting."

What do you like best about RollWorks Account-Based Platform? Rollworks account insights and audience segmentation helps us see who is engaging, on what topics, and where they are in our journey stage. We are able to easily track our target account lists and target with the appropriate ads. What do you dislike about RollWorks Account-Based Platform? The Hubspot integration makes it difficult for us to see a full picture of our customer's journey - from Rollworks activity to sales/deal ...

"The Best ABM Platform for B2B"

What do you like best about RollWorks Account-Based Platform? There is a lot to love about the Rollworks platform. The platform is really easy to navigate, setting up campaigns is quick, the interface walks you through everything step by step. You have several options to drill down and review your data as well. You can setup detailed reports to run on a schedule and email you once a week/month/etc. on ad performance, conversions, impressions, etc. But what I really appreciate is the journey ...

"Works as Intended but Complicated to Understand"

What do you like best about RollWorks Account-Based Platform? I like how easy it is to implement the pixel, and it's easy to run contact-based campaigns. What do you dislike about RollWorks Account-Based Platform? The reporting is complicated and the campaigns themselves aren't easy to understand/navigate. waiting for the google analytics integration. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We needed a comprehensive tool and solution and ...

"Rollworks ABM"

What do you like best about RollWorks Account-Based Platform? Rollworks has a lot of the features that other platforms like 6sense, DemandBase and Terminus have but at a lower price. They are making efforts to improve the platform with new releases like Google Analytics integrations. In terms of display advertising capabilities, it is in line with the others for target account matching and ad deliverability. What do you dislike about RollWorks Account-Based Platform? I don't like the way ...

"Good tool to start ABM"

What do you like best about RollWorks Account-Based Platform? Nice platform to start your ABM strategy. It's pretty straightforward to use and a Rollworks team is really helpful in setting everything up and later guiding you in optimizing campaigns. What do you dislike about RollWorks Account-Based Platform? - Some options are not that easy to find but Rollworks team is quick to help. - Contacts Audience criteria could have more options What problems is RollWorks Account-Based Platform ...

"Works as Intended but Complicated to Understand"

What do you like best about RollWorks Account-Based Platform? I like how easy it is to implement the pixel, and it's easy to run contact-based campaigns. What do you dislike about RollWorks Account-Based Platform? The reporting is complicated and the campaigns themselves aren't easy to understand/navigate. waiting for the google analytics integration. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We needed a comprehensive tool and solution and ...

"An ABM tool to get your campaigns launched today"

What do you like best about RollWorks Account-Based Platform? 100% the ease of use. We worked with their onboarding team to build out our initial campaigns and I was shocked at how quickly we were able to get our data from tools like Marketo and Salesforce into the system! The only slow downs were on our end in getting the TAL and ads together. What do you dislike about RollWorks Account-Based Platform? We've ran into some bugs here and there with our integration with Salesforce and how the ...