RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Great experience with an excellent team from Rollworks"

What do you like best about RollWorks Account-Based Platform? The support I receive from the Rollworks team is amazing. ABM has been new to our org and they have been a great help getting things off the ground. What do you dislike about RollWorks Account-Based Platform? A slight learning curve to using their system, but their team is always there to help. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We are working on warming up specific accounts ...

"Best in Class for ABM Targeted Ads"

What do you like best about RollWorks Account-Based Platform? RollWorks delivers a strong targeting platform with minimal junk/verification traffic compared to other vendors. Their team is quick to help with both services and support and is very flexible with adapting to our needs. What do you dislike about RollWorks Account-Based Platform? We operate in a unique 1:1 targeting strategy at a very large scale. Most platforms are not built for this, so the operational side of updates, budget, ...

"Great service provider and very insightful reports."

What do you like best about RollWorks Account-Based Platform? Rollworks gives great reports and insights while a campaign is running. This helps us a lot to make decisions and to focus on companies that we were not paying a lot of attention to before. Also, our account manager is always supporting us in terms of strategy and platform functionalities. What do you dislike about RollWorks Account-Based Platform? I'll like to see a reach metric based on the number of people within a company, so ...

"Doesn't provide all capabilities promised."

What do you like best about RollWorks Account-Based Platform? The ability to have complete control over your campaigns and a plethora of data available. It is great for getting initial research on an audience. What do you dislike about RollWorks Account-Based Platform? Although I know Rollworks has many capabilities and reporting, I don't feel like everything has been revealed to us. Also, we receive very little guidance when asking for recommendations on campaigns and ...

"Rollworks account team makes is easy to manage display ads and budgeting."

What do you like best about RollWorks Account-Based Platform? Having a dedicated account manager has made it is to manage! What do you dislike about RollWorks Account-Based Platform? Quality of integration with Hubspot and Bizible. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We use Rollworks to make sure we keep our brand top of mind with our main targeted accounts.

"ABM with RollWorks"

What do you like best about RollWorks Account-Based Platform? RollWorks makes it easy to segment Account-Based marketing lists and serve them programmatic ads from an intuitive dashboard. What do you dislike about RollWorks Account-Based Platform? If you're not on Salesforce CRM it can be difficult to map the ABM data back into your sales team, leading to a disconnect between progress within accounts at times. What problems is RollWorks Account-Based Platform solving and how is that ...

"Great ABM Tool for Lead Gen & Attribution"

What do you like best about RollWorks Account-Based Platform? Love the ability to target specific acco What do you dislike about RollWorks Account-Based Platform? Complicated platform. Analytics are limited. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Lead Gen for enterprise accounts.

"Rollworks - so easy to up and running!"

What do you like best about RollWorks Account-Based Platform? As newcomers to ABM digital advertising, the single platform that ties into our CRM and having one place to go for building audiences, managing budgets and campaigns, and accessing reporting and insights is really a nice plus for us. What do you dislike about RollWorks Account-Based Platform? No complaints so far. We have only scratched the surface in terms of capabilities and look forward to utilizing more of what Rollworks can ...

"Best retargeting platform out there"

What do you like best about RollWorks Account-Based Platform? Firstly, the fact that it works. If I don't turn off my clients' ips, I see their ads all over the web. Secondly, their reporting is excellent. What do you dislike about RollWorks Account-Based Platform? It can be a little taxing to set up a campaign from scratch. Recommendations to others considering RollWorks Account-Based Platform: Just start using it! What problems is RollWorks Account-Based Platform solving and how is that ...

"Great ABM Tool for Lead Gen & Attribution"

What do you like best about RollWorks Account-Based Platform? Love the ability to target specific acco What do you dislike about RollWorks Account-Based Platform? Complicated platform. Analytics are limited. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Lead Gen for enterprise accounts.