RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Doesn’t live up to the promise"

What do you like best about RollWorks Account-Based Platform? Very attractive UI that is easy to understand What do you dislike about RollWorks Account-Based Platform? Onboarding specialist didn't know what she was talking about No one seems to have an explanation as to why there are low match rates Errors in domain link generation Slow response time from account reps on getting us answers What problems is RollWorks Account-Based Platform solving and how is that benefiting you? It's ...

"Good platform for marketing reach"

What do you like best about RollWorks Account-Based Platform? It's easy to use and relatively easy to set up. You should be warned that there is a fair bit of internal work to do on your web presence to make sure that it works accordingly. What do you dislike about RollWorks Account-Based Platform? It's hard to dial in the audience that you want to target. To be fair to roll works, they have the tools to do this, it just takes a lot of time as a customer to consistently validate that the ...

"Solid ABM platform, strong customer focus, great segmentation and reporting."

What do you like best about RollWorks Account-Based Platform? Rollworks is a pretty solid ABM/ad delivery platform when layering additional types of targeting such as intent targeting, industry targeting, etc. on top of your own list of desired accounts. The team and process at Rollworks is very structured and they place a high value on ensuring that we are consistnetly improving and optimizing our campaigns, and have a wide variety of ways to assess success. Our ad KPIs have also performed ...

"Rollworks is fantastic"

What do you like best about RollWorks Account-Based Platform? I really like the API and campaign management features. What do you dislike about RollWorks Account-Based Platform? I don't dislike any parts of the platform. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Account Based targeting is key to our scale and growth.

"Great capabilities! Not the best reporting integrations"

What do you like best about RollWorks Account-Based Platform? Great targeting capabilities and good user interface What do you dislike about RollWorks Account-Based Platform? The integration with Salesforce isn't great What problems is RollWorks Account-Based Platform solving and how is that benefiting you? RollWorks allows us to reach the right people with the right message at the right time. It is very cost-efficient.

"Rollworks - ABM Targeting tool"

What do you like best about RollWorks Account-Based Platform? Roll works is an easy to use platform that helps Customer Marketers to set up targeted ads for promoting the key solutions to the right audience. It gives the flexibility to setup audiences from Marketo/Salesforce and also gives insights on how the ads have performed. What do you dislike about RollWorks Account-Based Platform? In many organizations, people try to integrate with SB to perform testing before moving into production ...

"Great ABM platform"

What do you like best about RollWorks Account-Based Platform? I like the journey stages reporting as well as the sales insights tool. What do you dislike about RollWorks Account-Based Platform? I wish some of the aspects of campaign/playbook management were more intuitive. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? This is helping us automate our ABM marketing and closely monitor the results of those efforts.

"Either Rollworks doesn't want us as a customer anymore, or our team needs have drastically changed"

What do you like best about RollWorks Account-Based Platform? The platform itself is reasonably easy to use, and Rollworks has a lot of self-help education available on its website. I especially like the intent feed. The data and insights are at the level of detail we need. What do you dislike about RollWorks Account-Based Platform? We have been a Rollworks customer for a little over two years now. When we first started with the program, we were really pleased with it. I think a large part ...

"Great platform to be creative in your display advertising efforts."

What do you like best about RollWorks Account-Based Platform? Flexibility and Intent Data for campaigns What do you dislike about RollWorks Account-Based Platform? The platform could be a little more intuitive Recommendations to others considering RollWorks Account-Based Platform: Think creatively about your goals when setting up your campaigns, Rollworks can accomplish a lot more than your standard display advertising. What problems is RollWorks Account-Based Platform solving and how is ...

"easy to use ABM platform for your marketing activities"

What do you like best about RollWorks Account-Based Platform? Useful functionalities with great support from RW success manager for any ad-hoc requests is a strong advantage. Overall outcome and our expectations were fulfilled regarding executing targeted campaigns with connection to our marketing system for fair price conditions. What do you dislike about RollWorks Account-Based Platform? RW has a limit of accounts within the target lists. Also has a limited ability to control ad spends ...