RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Highly Recommend this Tool for Marketers"

What do you like best about RollWorks Account-Based Platform? RollWorks has done a phenomenal job at allowing us to get our brand in front of our customers and targeting people that normally wouldn't have been on our radar. What do you dislike about RollWorks Account-Based Platform? RollWorks does take a bit of time to get used to the interface. It could be simpler in navigation, but overall it still has a good deal of simplicity. What problems is RollWorks Account-Based Platform solving ...

"Rollworks helped us double revenue from organic sources"

What do you like best about RollWorks Account-Based Platform? Ease of use generally speaking. Our rep is great in giving us suggestions to optimize our program. What do you dislike about RollWorks Account-Based Platform? Platform can be a little tricky to navigate. Constantly making improvements which is great but requires constant learning. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? How to target accounts and retarget website visitors.

"Rollworks helped us double revenue from organic sources"

What do you like best about RollWorks Account-Based Platform? Ease of use generally speaking. Our rep is great in giving us suggestions to optimize our program. What do you dislike about RollWorks Account-Based Platform? Platform can be a little tricky to navigate. Constantly making improvements which is great but requires constant learning. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? How to target accounts and retarget website visitors.

"Strong platform for ABM beginners"

What do you like best about RollWorks Account-Based Platform? The platform and services have allowed us to be more insightful in our go-to-market approach to drive demand from target accounts. What do you dislike about RollWorks Account-Based Platform? The reporting is lackluster--not allowing for fully customizable or aggregate performance reports. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Hyper-targeting to a target account list

"RollWorks is a great tool"

What do you like best about RollWorks Account-Based Platform? RollWorks has helped us expand our brand awareness and help influence several of our vertically focused target accounts. We have booked several meetings from our ABM strategy with RollWorks. We're expecting big things as we're ready to invest even more money into this program. What do you dislike about RollWorks Account-Based Platform? Unfortunately, there is no quick fix with ABM. RollWorks has a great team supporting us and it ...

"Unlocked deeper insights for our team"

What do you like best about RollWorks Account-Based Platform? We're new to the platform, but we're already gleaning very useful information with it's ability to de-anonymize website traffic at a company level. Really useful for determing intent/interest and arming the sales team with useful data. What do you dislike about RollWorks Account-Based Platform? The new keyword based intent feature is really helpful, but it tends to catch too many accounts and seems semi-innacurate. I can see it ...

"Really good for ABM advertising and identifying new accounts"

What do you like best about RollWorks Account-Based Platform? The Intent data I love - it can be based on keywords rather than Bombora subjects which is key if your product falls outside their categories. Customer service is also great. What do you dislike about RollWorks Account-Based Platform? Some of the reporting can be a bit limited - they have a lot of data that can be viewed per company, but not as a whole on a report which can be frustrating. What problems is RollWorks Account-Based ...

"Great ABM tool so far"

What do you like best about RollWorks Account-Based Platform? Intent signals, sales insight seats, ease of creating playbooks What do you dislike about RollWorks Account-Based Platform? The social media advertising capabilites weren't as robust as we were told by the sales team What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Combining all of our advertising efforts into one, tightening the comminication between sales and marketing, account based ...

"Great product - good presentation"

What do you like best about RollWorks Account-Based Platform? We recently looked at all ABM players and chose Rollworks. Their intent data was least buggy and they gave the most options on what to do with that alert. What do you dislike about RollWorks Account-Based Platform? They are a little less known than others. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Helping us find new and repeat users to put our ads in front of.

"Great product - good presentation"

What do you like best about RollWorks Account-Based Platform? We recently looked at all ABM players and chose Rollworks. Their intent data was least buggy and they gave the most options on what to do with that alert. What do you dislike about RollWorks Account-Based Platform? They are a little less known than others. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Helping us find new and repeat users to put our ads in front of.