RollWorks Reviews in June 2025: User Ratings, Pros & Cons

"Highly Recommend this Tool for Marketers"

What do you like best about RollWorks Account-Based Platform? RollWorks has done a phenomenal job at allowing us to get our brand in front of our customers and targeting people that normally wouldn't have been on our radar. What do you dislike about RollWorks Account-Based Platform? RollWorks does take a bit of time to get used to the interface. It could be simpler in navigation, but overall it still has a good deal of simplicity. What problems is RollWorks Account-Based Platform solving ...

"RollWorks is a great tool"

What do you like best about RollWorks Account-Based Platform? RollWorks has helped us expand our brand awareness and help influence several of our vertically focused target accounts. We have booked several meetings from our ABM strategy with RollWorks. We're expecting big things as we're ready to invest even more money into this program. What do you dislike about RollWorks Account-Based Platform? Unfortunately, there is no quick fix with ABM. RollWorks has a great team supporting us and it ...

"Rollworks helped us double revenue from organic sources"

What do you like best about RollWorks Account-Based Platform? Ease of use generally speaking. Our rep is great in giving us suggestions to optimize our program. What do you dislike about RollWorks Account-Based Platform? Platform can be a little tricky to navigate. Constantly making improvements which is great but requires constant learning. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? How to target accounts and retarget website visitors.

"Rollworks helped us double revenue from organic sources"

What do you like best about RollWorks Account-Based Platform? Ease of use generally speaking. Our rep is great in giving us suggestions to optimize our program. What do you dislike about RollWorks Account-Based Platform? Platform can be a little tricky to navigate. Constantly making improvements which is great but requires constant learning. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? How to target accounts and retarget website visitors.

"Strong platform for ABM beginners"

What do you like best about RollWorks Account-Based Platform? The platform and services have allowed us to be more insightful in our go-to-market approach to drive demand from target accounts. What do you dislike about RollWorks Account-Based Platform? The reporting is lackluster--not allowing for fully customizable or aggregate performance reports. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Hyper-targeting to a target account list

"Unlocked deeper insights for our team"

What do you like best about RollWorks Account-Based Platform? We're new to the platform, but we're already gleaning very useful information with it's ability to de-anonymize website traffic at a company level. Really useful for determing intent/interest and arming the sales team with useful data. What do you dislike about RollWorks Account-Based Platform? The new keyword based intent feature is really helpful, but it tends to catch too many accounts and seems semi-innacurate. I can see it ...

"Really good for ABM advertising and identifying new accounts"

What do you like best about RollWorks Account-Based Platform? The Intent data I love - it can be based on keywords rather than Bombora subjects which is key if your product falls outside their categories. Customer service is also great. What do you dislike about RollWorks Account-Based Platform? Some of the reporting can be a bit limited - they have a lot of data that can be viewed per company, but not as a whole on a report which can be frustrating. What problems is RollWorks Account-Based ...

"Big Fan of RollWorks!"

What do you like best about RollWorks Account-Based Platform? I've really enjoyed using RollWorks, especially the ease of use and the relationship I have with my Account Manager, Jennifer. There's so much to learn and she's been incredibly helpful. What do you dislike about RollWorks Account-Based Platform? There are a handful of capabilities I wish I was able to utilize ASAP, but I know they are in the pipeline for development. What problems is RollWorks Account-Based Platform solving and ...

"Updates have been game changing"

What do you like best about RollWorks Account-Based Platform? A major thing I find helpful is being able to target intent companies. I appreciate the easy navigation of the portal and being able to see reports. The integration with linkedin is a great addition. What do you dislike about RollWorks Account-Based Platform? Least helpful is not being able to target specific individuals. It isn't very helpful if 1 person is very engaged with the ads when there are 1000000 employees. What ...

"Not just an advertising platform but a business intelligence platform too"

What do you like best about RollWorks Account-Based Platform? Rollworks constantly update its platform to keep improving it. Their upcoming "Hot Contacts" feature is precious as a way to create many soft leads for your business. The way we can slice and dice contact and account information into an advertising campaign is impressive. What do you dislike about RollWorks Account-Based Platform? There are not many downsides to Rollworks. I'd like to see a deeper integration to LinkedIn ads ...