RollWorks Reviews in June 2026: User Ratings, Pros & Cons
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RollWorks Reviews & Ratings
Spotsaas Editor’s POV
RollWorks is a powerful account-based marketing platform designed to help B2B companies optimize their marketing efforts. Its machine learning capabilities and personalized campaign features make it a strong choice for businesses looking to enhance their marketing strategies.Read more
RollWorks pros and cons
Account-based marketing
Machine learning insights
Personalized campaigns
Sales automation
Complex setup process
May require training
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Showing 281-290 out of 439
AU
Anonymous User
08/01/22
"Fintech and Rollworks"
What do you like best about RollWorks Account-Based Platform? The ability to create specific audiences What do you dislike about RollWorks Account-Based Platform? Limited Campaigns and Playbooks for each account What problems is RollWorks Account-Based Platform solving and how is that benefiting you? It is helping us with brand awareness
AU
Anonymous User
08/01/22
"RollWorks experiences over the years"
What do you like best about RollWorks Account-Based Platform? To set the stage, I used RollWorks back in 2018 in a previous role when it was just AdRoll before they had any ABM capabilities, and now I'm using RollWorks for ABM advertising at my current role. I do really like the ABM capabilities and being able to set up playbooks so that different sets of ads show up when an account is unaware vs aware. Being able to integrate with Hubspot is great and they just rolled out a new feature for ...
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AU
Anonymous User
08/01/22
"Fintech and Rollworks"
What do you like best about RollWorks Account-Based Platform? The ability to create specific audiences What do you dislike about RollWorks Account-Based Platform? Limited Campaigns and Playbooks for each account What problems is RollWorks Account-Based Platform solving and how is that benefiting you? It is helping us with brand awareness
AU
Anonymous User
07/30/22
"Difficult to prove any value"
What do you like best about RollWorks Account-Based Platform? price and inclusion of $1k ad spend per month What do you dislike about RollWorks Account-Based Platform? Reporting is weird. In today's day and age, it's odd to have to wait for a pushed email for ad performance--that there isn't a real-time view available on the dashboard is a bummer. I also don't like the limits on playbooks. And I wish the platform integrated with Salesforce better for an aggregate scoring model so we could ...
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AU
Anonymous User
07/29/22
"OK tool to start ABM"
What do you like best about RollWorks Account-Based Platform? The customer success team was super helpful in implementing the tool. The platform itself is easy to use. What do you dislike about RollWorks Account-Based Platform? It's lacking in the ability to A/B test campaigns and I would improve persona targetting. The way it is right now doesn't allow you to search by exact job titles. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We wanted to ...
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AU
Anonymous User
07/29/22
"Good platform for activating ABM"
What do you like best about RollWorks Account-Based Platform? Support team is good. The UI is generally intuitive. The tool was up and running fast. What do you dislike about RollWorks Account-Based Platform? Too costly overall if you are looking to get started. Intent signals were less sophisticated. Wish they had a training academy. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Helping us start more engagement with existing enterprise accounts ...
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AU
Anonymous User
07/28/22
"Good tools for recahing out to your target segment"
What do you like best about RollWorks Account-Based Platform? Easy to setup and implement by a company with few IT resources What do you dislike about RollWorks Account-Based Platform? Cannot easily control the sites which we want to use for trageting What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Easy to setup targeted advertising to customers
AU
Anonymous User
07/28/22
"Rollworks is fantastic"
What do you like best about RollWorks Account-Based Platform? I really like the API and campaign management features. What do you dislike about RollWorks Account-Based Platform? I don't dislike any parts of the platform. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Account Based targeting is key to our scale and growth.
AU
Anonymous User
07/28/22
"Great capabilities! Not the best reporting integrations"
What do you like best about RollWorks Account-Based Platform? Great targeting capabilities and good user interface What do you dislike about RollWorks Account-Based Platform? The integration with Salesforce isn't great What problems is RollWorks Account-Based Platform solving and how is that benefiting you? RollWorks allows us to reach the right people with the right message at the right time. It is very cost-efficient.
AU
Anonymous User
07/28/22
"Good tools for recahing out to your target segment"
What do you like best about RollWorks Account-Based Platform? Easy to setup and implement by a company with few IT resources What do you dislike about RollWorks Account-Based Platform? Cannot easily control the sites which we want to use for trageting What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Easy to setup targeted advertising to customers
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].