RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Excellent support"

What do you like best about RollWorks Account-Based Platform? I really appreciated that RollWorks has a platform that can not only meet us where we are but can also grow with us. Also, their level of service and support from the sales stage through onboarding and account management is excellent. What do you dislike about RollWorks Account-Based Platform? The only downside I have seen so far is that while much of the data is current within 24 hours, a few stats are only current within 2-3 ...

"One year of Struggle with CSM's"

What do you like best about RollWorks Account-Based Platform? UI is good, eas y to setup and execute 1:few/1:many ABM campaigns What do you dislike about RollWorks Account-Based Platform? The CSM assigned to us is not at all professional with his work. No proper help and support from the CSM, their product knowledge is limited no expertise in reviewing the client's campaigns and my overall experience is horrible with multiple follows for every query, if someone from the roll works team is ...

"It was good but wasn't as effective as advertised"

What do you like best about RollWorks Account-Based Platform? The Account News feature was great. It helped us understand what was going on about that named account in the market. What do you dislike about RollWorks Account-Based Platform? Account list creation - this is very inaccurate. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Targetting named accounts through ads

"Data driven ABM solution"

What do you like best about RollWorks Account-Based Platform? The ability to target, specifically by aware vs. unaware audiences and engaged vs. unengaged audiences. Intent-based targeting hasn't proven incredibly successful for us yet, but it is a good feature. What do you dislike about RollWorks Account-Based Platform? Sometimes it's difficult to tell what creative you have live or not. It's also difficult to show ROI to sales teams who are looking for leads and we can only say that an ...

"Excellent support"

What do you like best about RollWorks Account-Based Platform? I really appreciated that RollWorks has a platform that can not only meet us where we are but can also grow with us. Also, their level of service and support from the sales stage through onboarding and account management is excellent. What do you dislike about RollWorks Account-Based Platform? The only downside I have seen so far is that while much of the data is current within 24 hours, a few stats are only current within 2-3 ...

"Data driven ABM solution"

What do you like best about RollWorks Account-Based Platform? The ability to target, specifically by aware vs. unaware audiences and engaged vs. unengaged audiences. Intent-based targeting hasn't proven incredibly successful for us yet, but it is a good feature. What do you dislike about RollWorks Account-Based Platform? Sometimes it's difficult to tell what creative you have live or not. It's also difficult to show ROI to sales teams who are looking for leads and we can only say that an ...

"RollWorks leveled up our ABM strategy"

What do you like best about RollWorks Account-Based Platform? I love how easy it is to deploy Bombora's intent data directly in the platform. Building intent-based campaigns has never been easier! The granularity of the account-level reporting that we have access to is impressive too. We've been able to measure our ABM campaigns in incredible detail, and it's allowed us to easily scale up our programmatic campaigns. What do you dislike about RollWorks Account-Based Platform? When I first ...

"Solid, Affordable ABM Platform"

What do you like best about RollWorks Account-Based Platform? East to use, great onboarding and support. What do you dislike about RollWorks Account-Based Platform? Some navigation features are difficult to use and reporting can be hard to interpret. CSM teams are slow to respond and lack follow-up. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Targeting our ICP across the web and delivering our messaging at scale to a pre-defined audience with ...

"RollWorks leveled up our ABM strategy"

What do you like best about RollWorks Account-Based Platform? I love how easy it is to deploy Bombora's intent data directly in the platform. Building intent-based campaigns has never been easier! The granularity of the account-level reporting that we have access to is impressive too. We've been able to measure our ABM campaigns in incredible detail, and it's allowed us to easily scale up our programmatic campaigns. What do you dislike about RollWorks Account-Based Platform? When I first ...

"RollWorks experiences over the years"

What do you like best about RollWorks Account-Based Platform? To set the stage, I used RollWorks back in 2018 in a previous role when it was just AdRoll before they had any ABM capabilities, and now I'm using RollWorks for ABM advertising at my current role. I do really like the ABM capabilities and being able to set up playbooks so that different sets of ads show up when an account is unaware vs aware. Being able to integrate with Hubspot is great and they just rolled out a new feature for ...