RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Easy to use platform for retargeting and ABM display campaigns"

What do you like best about RollWorks Account-Based Platform? The dashboard is really easy to use. It's simple to upload ads, organize campaigns, and track results. And the intent data is super helpful and accurate. What do you dislike about RollWorks Account-Based Platform? I'd love to be able to run LinkedIn and Facebook ad campaigns from within the platform, but that's not currently an option. What problems is RollWorks Account-Based Platform solving and how is that benefiting ...

"Great entry-level ABM platform"

What do you like best about RollWorks Account-Based Platform? Rollworks is a great platform to use to kickstart your ABM strategy. We've been using it to serve up tailored ads to various audiences (1:many and 1:few) and track engagement to help surface accounts for our BDR team. The platform itself is easy to use and our CSM has been super helpful, providing us with various tips and tricks to help us get the most out of our ABM strategy. What do you dislike about RollWorks Account-Based ...

"Growing platform with insightful account engagement and intent data."

What do you like best about RollWorks Account-Based Platform? Smooth integration with Salesforce Sales alerts sent to inbox Engagement metrics and alerts at the account level CS team dedicated to the product is great! What do you dislike about RollWorks Account-Based Platform? Initial setup and connections took a while to sync. Once complete, it was smooth What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Understand who's in market and when to reach ...

"Great Platform to Make Full Use of Data Inside of Salesforce"

What do you like best about RollWorks Account-Based Platform? The native integration with Salesforce and Hubspot that allows the advertising audiences to be dynamic and constantly updating. What do you dislike about RollWorks Account-Based Platform? No option for Adwords at this time or any paid search plays What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Advertising waste and the ability to get very specific on the accounts and contacts we want to reach

"Rollworks ABM Review"

What do you like best about RollWorks Account-Based Platform? Ability to target dedicated accounts and contacts with specific messaging based on the user journey What do you dislike about RollWorks Account-Based Platform? Sorting through uploaded images could be made easier using a folder system. The job seniority groupings would benefit from being more segmented eg having a director level separate to manager or C-suite level What problems is RollWorks Account-Based Platform solving and how ...

"Reasonably strong platform for ad management, some room for improvement"

What do you like best about RollWorks Account-Based Platform? - Centralized ad library to easily see all ads, their status, and some bulk editing capabilities - Query engine to create account lists based on third-party or Salesforce properties - Can manage display ads and social ads in one central location - Ability to create lists of specific Salesforce contacts with low minimum size. - Excellent / attentive CSM and support. What do you dislike about RollWorks Account-Based Platform? - ...

"The UX could use some work. Not being able to edit ads within the platform was quite annoying."

What do you like best about RollWorks Account-Based Platform? The targeting capabilities. It was quite easy to set up campaigns. What do you dislike about RollWorks Account-Based Platform? Editing ads and editing UTMs were quite a lengthy process. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? It is helping us with being able to target specific companies. Particularly from a TOFU approach.

"Easy to use platform for retargeting and ABM display campaigns"

What do you like best about RollWorks Account-Based Platform? The dashboard is really easy to use. It's simple to upload ads, organize campaigns, and track results. And the intent data is super helpful and accurate. What do you dislike about RollWorks Account-Based Platform? I'd love to be able to run LinkedIn and Facebook ad campaigns from within the platform, but that's not currently an option. What problems is RollWorks Account-Based Platform solving and how is that benefiting ...

"It's a good platform"

What do you like best about RollWorks Account-Based Platform? Features of Roolswork are excellent. One can easily traffick the campaigns in Rollworks. Account insight is an excellent option in Rollworks and very useful too What do you dislike about RollWorks Account-Based Platform? There is no proper Hierarchy in the platform. Even the trainers are not so trained. They tell you the features of Rollswork but comes to trafficking they are a little bit confused What problems is RollWorks ...

"Reasonably strong platform for ad management, some room for improvement"

What do you like best about RollWorks Account-Based Platform? - Centralized ad library to easily see all ads, their status, and some bulk editing capabilities - Query engine to create account lists based on third-party or Salesforce properties - Can manage display ads and social ads in one central location - Ability to create lists of specific Salesforce contacts with low minimum size. - Excellent / attentive CSM and support. What do you dislike about RollWorks Account-Based Platform? - ...