RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Flexible ABM with Powerful Integrations"

What do you like best about RollWorks Account-Based Platform? Good integrations with Salesforce and G2 help us target the right accounts in the right stage of their buying journey. Their ABM playbooks also offer a powerful way to orchestrate end-to-end account-based campaigns. Lastly, I like that contact-based retargeting is rolled into the platform, as it allows us to run more inbound-focused campaigns and playbooks as needed (some other ABM platforms I've looked at only offer ...

"Rollworks provides great ABM tools for a growing ABM program"

What do you like best about RollWorks Account-Based Platform? The integration with CRMs and Marketing Automation tools makes Rollworks easy to implement and take advantage of. It's straightforward to integrate with existing target accounts. What do you dislike about RollWorks Account-Based Platform? The setup of "playbook" campaigns takes a little getting used to (it's a collection of campaigns that are related to each other). The way that lists/segments/groups work is confusing but ...

"I find rollworks platform to be simple and easy to navigate."

What do you like best about RollWorks Account-Based Platform? The overview tab where i can see the impressions, money spent, and accounts targeted. All from the scope of a custom date range. What do you dislike about RollWorks Account-Based Platform? Alot of different tabs with thge same info just setup in a different way. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Allowing me to see who clicks thru our ads, along with seeing the intent topics ...

"Rollworks provides great ABM tools for a growing ABM program"

What do you like best about RollWorks Account-Based Platform? The integration with CRMs and Marketing Automation tools makes Rollworks easy to implement and take advantage of. It's straightforward to integrate with existing target accounts. What do you dislike about RollWorks Account-Based Platform? The setup of "playbook" campaigns takes a little getting used to (it's a collection of campaigns that are related to each other). The way that lists/segments/groups work is confusing but ...

"Easy to use ABM Platform"

What do you like best about RollWorks Account-Based Platform? Roll works platform is easy to use and helps to reach targeted accounts easily. What do you dislike about RollWorks Account-Based Platform? Reporting can be improvised so that we can get a better understanding of performance. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Reaching targeted accounts easily

"Easy to use ABM Platform"

What do you like best about RollWorks Account-Based Platform? Roll works platform is easy to use and helps to reach targeted accounts easily. What do you dislike about RollWorks Account-Based Platform? Reporting can be improvised so that we can get a better understanding of performance. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Reaching targeted accounts easily

"Very simple and intuitive solution"

What do you like best about RollWorks Account-Based Platform? The main benefit is thoroughly refining your target account and personas. The ability to be as granular as you need it essential. The reporting is top-notch. And setting up campaigns is easy. What do you dislike about RollWorks Account-Based Platform? I haven't identified an issue that gives me any grief. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We needed a solution to supplement ...

"Very simple and intuitive solution"

What do you like best about RollWorks Account-Based Platform? The main benefit is thoroughly refining your target account and personas. The ability to be as granular as you need it essential. The reporting is top-notch. And setting up campaigns is easy. What do you dislike about RollWorks Account-Based Platform? I haven't identified an issue that gives me any grief. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We needed a solution to supplement ...

"RollWorks has been an amazing partner for helping us leverage ABM! The client service is outstanding"

What do you like best about RollWorks Account-Based Platform? I think the ease of using the platform to achieve measurable results has been one of the best aspects so far. We were new to ABM when we started using RollWorks to optimize and it's made creating and launching an ABM strategy a breeze. I have also had a really great time working with their account team! They're always very responsive, thorough, and knowledgeable. I really appreciate all of their online resources as well. I've ...

"Great entry-level ABM platform"

What do you like best about RollWorks Account-Based Platform? Rollworks is a great platform to use to kickstart your ABM strategy. We've been using it to serve up tailored ads to various audiences (1:many and 1:few) and track engagement to help surface accounts for our BDR team. The platform itself is easy to use and our CSM has been super helpful, providing us with various tips and tricks to help us get the most out of our ABM strategy. What do you dislike about RollWorks Account-Based ...