RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Responsive support and easy to use platform"

What do you like best about RollWorks Account-Based Platform? I love how responsive the support team is and how frequently they communicate with our team and us. What do you dislike about RollWorks Account-Based Platform? Some of their communications seem irrelevant. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We are benefiting by getting deeper insights from our outreach efforts.

"Pretty good ABM platform."

What do you like best about RollWorks Account-Based Platform? Easy to navigate platform. Very customizable to your marketing funnel. Great customer success team, super attentive and proactive about new betas, always providing helpful recommendations and strategies. What do you dislike about RollWorks Account-Based Platform? Not as granular as we need the data to be at times. It can be challenging to pull customized reports from the platform, especially without a customer success manager to ...

"Happy with our investment"

What do you like best about RollWorks Account-Based Platform? We've benefitted from increased visibility into our target account activity on our website + enabling targeted display campaigns to increase targeted visibility of our brand. What do you dislike about RollWorks Account-Based Platform? I don't like that I can't see what sites our display ads are "displaying" on, What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Complementing our account ...

"Prioritize the right accounts!"

What do you like best about RollWorks Account-Based Platform? If we're focusing on the top target accounts, it helps the company drive revenue easier. We have a massive prospect list where we sometimes use the spray and pray method. Keeping the reps aligned on the top target accounts will be very important. Also, comparing this list to the internal list we've been using would be interesting as well. To see the delta in the data and see where we can potentially sell more. What do you dislike ...

"Very Userfriendly - Metric Centered"

What do you like best about RollWorks Account-Based Platform? I like how easy it is to use the platform. The UI is also easy on the eyes and very intuitive, making it easier to use and if you are unsure, you can infer. Especially if you are dealing with metrics and numbers, you don't want to be misled because of how the platform is set. What do you dislike about RollWorks Account-Based Platform? I feel like the terms "playbook" and the general terms of what the campaigns are can get a bit ...

"Easy to use tool for ABM and retargeting ads"

What do you like best about RollWorks Account-Based Platform? RollWorks is easy to use, and they have a good supply of intent data. It's pretty simple to get things up and going fast, and their support team has been really helpful. What do you dislike about RollWorks Account-Based Platform? A few things I'd like to see are more options for advertising (e.g. evenly rotate ads vs choosing a winner), and automated rules (e.g. turning ads off on the weekends) to better manage campaigns. What ...

"Easy to use once I know what I need to do"

What do you like best about RollWorks Account-Based Platform? The people that work there are very accommodating and can help quickly and effectively What do you dislike about RollWorks Account-Based Platform? It looks user friendly however its not that common when actually using the platform, I need some more explanation if there were more videos on it vs having to bug a rep What problems is RollWorks Account-Based Platform solving and how is that benefiting you? website tracking

"Valuable software with great customer support"

What do you like best about RollWorks Account-Based Platform? I've been pleased with how responsive our support has been. The onboard process had a few challenges that our onboarding team worked with us on. Although we are still in the early stages of adoption, the funnels they have set up in the platform are impressive. You can tell the people who set up the campaigns and platform know their stuff. Can't wait to see how our playbooks evolve as we get more insight from our campaigns. What ...

"Smooth implementation, up and running in a few weeks."

What do you like best about RollWorks Account-Based Platform? Integration with SFDC, which pulls accounts we flag/ prioritize so it's easy to run campaigns on them. Pretty easy to slice/dice data and run targeted campaigns based on accounts. What do you dislike about RollWorks Account-Based Platform? Titles/ roles are either too limited or too broad. We couldn't get to the exact titles and roles that we wanted to. Intent data didn't track new technologies. What problems is RollWorks ...

"RollWorks helps you pick up what you're leaving on the table in digital marketing"

What do you like best about RollWorks Account-Based Platform? RollWorks has given us new sources of quality top of funnel traffic that we can use to convert to marketing qualified leads. In addition, the rich analytics give us actionable, data-driven insights to help optimize along the funnel. With RollWorks, our sales team is challenged to keep up with the flow of quality leads coming through - a nice problem to have. We are getting more informed, personalized conversations with prospects ...