RollWorks Reviews in June 2025: User Ratings, Pros & Cons

"Rollworks for ABM!"

What do you like best about RollWorks Account-Based Platform? Customer service is great, the platform is very user-friendly, and it is great to be able to run ads to such a targeted group. It makes lead gen much more straightforward. What do you dislike about RollWorks Account-Based Platform? The one thing I wish would be different is when we are making an ad campaign, I wish we could save halfway and come back to it later. Right now, you have to complete the entire thing before you move ...

"Onboarding was a breeze and biz dev has already started to see new leads come in."

What do you like best about RollWorks Account-Based Platform? We've been using RollWorks for about a month now. Onboarding was a breeze and biz dev has already started to see new leads come in. What do you dislike about RollWorks Account-Based Platform? The reporting is great, just take a little time to get used to it. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Staying top of mind with those already in the sales cycle, getting in front of those ...

"RollWorks replaced our Digital Paid Ad Agency, Enabling us to ABM Target with Speed and Efficiency"

What do you like best about RollWorks Account-Based Platform? What I find most helpful about RollWorks is the direct connection to our CRM (in this case Salesforce) providing us with real-time campaign creation against strategic named accounts (ABM). This replaced a cumbersome and inefficient system of relying on an outside media agency to book media buys and build targeted campaigns that were not connected to our prospect data. What do you dislike about RollWorks Account-Based Platform? So ...

"Onboarding was a breeze and biz dev has already started to see new leads come in."

What do you like best about RollWorks Account-Based Platform? We've been using RollWorks for about a month now. Onboarding was a breeze and biz dev has already started to see new leads come in. What do you dislike about RollWorks Account-Based Platform? The reporting is great, just take a little time to get used to it. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Staying top of mind with those already in the sales cycle, getting in front of those ...

"RollWorks replaced our Digital Paid Ad Agency, Enabling us to ABM Target with Speed and Efficiency"

What do you like best about RollWorks Account-Based Platform? What I find most helpful about RollWorks is the direct connection to our CRM (in this case Salesforce) providing us with real-time campaign creation against strategic named accounts (ABM). This replaced a cumbersome and inefficient system of relying on an outside media agency to book media buys and build targeted campaigns that were not connected to our prospect data. What do you dislike about RollWorks Account-Based Platform? So ...

"Amazing support & results"

What do you like best about RollWorks Account-Based Platform? Most helpful - ease of use of the platform, all of the reporting, especially info about reached/engaged accounts. What do you dislike about RollWorks Account-Based Platform? Only downside is the lack of ability to save campaigns as a draft - although, the team has provided a helpful workaround for this. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? RollWorks is helping us to provide ...

"Rollworks has been a great platform for serving ads"

What do you like best about RollWorks Account-Based Platform? The user interface is simple and for the most part, intuitive. The audience and persona filters add an additional layer of targeting that is useful. What do you dislike about RollWorks Account-Based Platform? I have noticed I get a lot of accounts targeted outside of the target I'm going for-- I don't think there are enough filters. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? It gives ...

"Pretty good ABM platform."

What do you like best about RollWorks Account-Based Platform? Easy to navigate platform. Very customizable to your marketing funnel. Great customer success team, super attentive and proactive about new betas, always providing helpful recommendations and strategies. What do you dislike about RollWorks Account-Based Platform? Not as granular as we need the data to be at times. It can be challenging to pull customized reports from the platform, especially without a customer success manager to ...

"Happy with our investment"

What do you like best about RollWorks Account-Based Platform? We've benefitted from increased visibility into our target account activity on our website + enabling targeted display campaigns to increase targeted visibility of our brand. What do you dislike about RollWorks Account-Based Platform? I don't like that I can't see what sites our display ads are "displaying" on, What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Complementing our account ...

"Prioritize the right accounts!"

What do you like best about RollWorks Account-Based Platform? If we're focusing on the top target accounts, it helps the company drive revenue easier. We have a massive prospect list where we sometimes use the spray and pray method. Keeping the reps aligned on the top target accounts will be very important. Also, comparing this list to the internal list we've been using would be interesting as well. To see the delta in the data and see where we can potentially sell more. What do you dislike ...