RollWorks Reviews in June 2025: User Ratings, Pros & Cons

"A Great Way To Start an ABM Strategy"

What do you like best about RollWorks Account-Based Platform? The reports and the ease of which you can export them is great. I'm able to share these insights with our business development team and ensure that we are taking some sort of action on them. Also, I love the ease of the way we can integrate with HubSpot so we can effortlessly ensure we are advertising to the same target accounts that our business development team is actively reaching out to. What do you dislike about RollWorks ...

"Digital Marketing Manager"

What do you like best about RollWorks Account-Based Platform? Rollworks ability to show under the hood of where your ads being placed and how you can micro-target these segments based on higher level signals of intent is golden for a marketing team and campaign managers. What do you dislike about RollWorks Account-Based Platform? I do wish that, in general, ABM tools would be able to help close the gap between contact <> company. A lot of companies aren't ready to ungate even less switch ...

"Digital Marketing Manager"

What do you like best about RollWorks Account-Based Platform? Rollworks ability to show under the hood of where your ads being placed and how you can micro-target these segments based on higher level signals of intent is golden for a marketing team and campaign managers. What do you dislike about RollWorks Account-Based Platform? I do wish that, in general, ABM tools would be able to help close the gap between contact <> company. A lot of companies aren't ready to ungate even less switch ...

"Excellent ABM platform"

What do you like best about RollWorks Account-Based Platform? Honestly, we've had a very positive experience working with our account rep. We've never felt left to our own devices, but had someone who was looking at our account and helping us to get the most out of it. What do you dislike about RollWorks Account-Based Platform? My biggest frustrations are not with RollWorks as much as with the limitations of ABM generally. We target based on title and a list of companies, but can't get down ...

"Solid display ad platform and orchestration drives efficient performance!"

What do you like best about RollWorks Account-Based Platform? The display platform works extremely well and delivered against our core KPIs (Cost/Reach, Cost/Engagement, Cost/Conversion) better than competitors! What do you dislike about RollWorks Account-Based Platform? There were some issues with the nightly syncs against SFDC that caused issues with audiences populating properly. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? RollWorks is ...

"Amazing platforms for early stage startups who wants to do ABM"

What do you like best about RollWorks Account-Based Platform? It's really a great platform for not only scaled-up companies but also for startups like ours. We also loved the intent data that we get from RollWorks and also the integrations with our tools of choice. What do you dislike about RollWorks Account-Based Platform? We think the reporting should really be improved. For now it's on a basic level, but there is a huge potential of creating complex reports right inside the ...

"Amazing platforms for early stage startups who wants to do ABM"

What do you like best about RollWorks Account-Based Platform? It's really a great platform for not only scaled-up companies but also for startups like ours. We also loved the intent data that we get from RollWorks and also the integrations with our tools of choice. What do you dislike about RollWorks Account-Based Platform? We think the reporting should really be improved. For now it's on a basic level, but there is a huge potential of creating complex reports right inside the ...

"Rollworks is a decent tool for ABM"

What do you like best about RollWorks Account-Based Platform? I like that Rollworks has good insights like journey stages, website analytics, and reporting. What do you dislike about RollWorks Account-Based Platform? I dislike that they're more top of funnel and awareness-driven instead of conversions driven. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Rollworks is solving the ability to get visibility on leads, audience targeting, and account ...

"Director"

What do you like best about RollWorks Account-Based Platform? Provides many insights and website activity about my target accounts and contacts. The Daily Spiking Accounts Reports and Website Activity is good. We also get Lead Forensics and this info is often very similar to Lead Forensics without adding much extra. What do you dislike about RollWorks Account-Based Platform? Rollworks doesn't provide detailed information about who is accessing our site; presuming due to Privacy ...

"Rollworks for ABM!"

What do you like best about RollWorks Account-Based Platform? Customer service is great, the platform is very user-friendly, and it is great to be able to run ads to such a targeted group. It makes lead gen much more straightforward. What do you dislike about RollWorks Account-Based Platform? The one thing I wish would be different is when we are making an ad campaign, I wish we could save halfway and come back to it later. Right now, you have to complete the entire thing before you move ...