RollWorks Reviews in June 2025: User Ratings, Pros & Cons

"A great way to get started in ABM efforts"

What do you like best about RollWorks Account-Based Platform? The platform is straightforward to use. The support is fantastic; our rep is so helpful. We also get a view into influenced pipeline and deals, which Marketing and Sales leadership loves to see. What do you dislike about RollWorks Account-Based Platform? I wish we could do more with intent topics/pre-pipeline accounts. GDPR makes the platform pretty useless for us in EMEA, but that was expected. It is a lot to manage for a ...

"A powerful ABM platform"

What do you like best about RollWorks Account-Based Platform? It lets you do very targeted campaigns & allows you to make tweaks rather easy. What do you dislike about RollWorks Account-Based Platform? It is rather complicated to get started with it. Also the job titles are not granular enough. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Targetting a very specific set of strategic accounts.

"One of the Best"

What do you like best about RollWorks Account-Based Platform? RollWorks has an easy-to-use platform that has entirely changed how we run ad campaigns! My favorite features are how journey stages are tracked and the ability to track it all seamlessly in HubSpot. We also love working with our account rep, Corrin Doherty. Playbooks inside the platform take a bit to configure, but they are also valuable tools that help us tremendously. What do you dislike about RollWorks Account-Based ...

"One of the Best"

What do you like best about RollWorks Account-Based Platform? RollWorks has an easy-to-use platform that has entirely changed how we run ad campaigns! My favorite features are how journey stages are tracked and the ability to track it all seamlessly in HubSpot. We also love working with our account rep, Corrin Doherty. Playbooks inside the platform take a bit to configure, but they are also valuable tools that help us tremendously. What do you dislike about RollWorks Account-Based ...

"Bang for your buck if you're willing to do the setup"

What do you like best about RollWorks Account-Based Platform? I found the onboarding to be really helpful - critical really, as there is a ton of capability in this system. I liked the simplicity of how the user interface is set up and how easy it was to deploy campaigns. What do you dislike about RollWorks Account-Based Platform? I found it daunting to try to cover all my possible bases with what the system had to offer. It felt a little bit like a great surface level onboarding and then a ...

"Bang for your buck if you're willing to do the setup"

What do you like best about RollWorks Account-Based Platform? I found the onboarding to be really helpful - critical really, as there is a ton of capability in this system. I liked the simplicity of how the user interface is set up and how easy it was to deploy campaigns. What do you dislike about RollWorks Account-Based Platform? I found it daunting to try to cover all my possible bases with what the system had to offer. It felt a little bit like a great surface level onboarding and then a ...

"RollWorks is great asset for our ABM and marketing operations team"

What do you like best about RollWorks Account-Based Platform? We depend on the depth of data provided by RollWorks in terms of the essential data points for us to target our best and potential customers. We love the insights into our audience. What do you dislike about RollWorks Account-Based Platform? We would love more integrations and educational/how-to content around the use cases for better onboarding for the new team members. There is not much learning curve, but more tutorials and ...

"Great service and awesome tech"

What do you like best about RollWorks Account-Based Platform? The service we received from RollWorks from sales, right down to onboarding, has been fantastic. Really great team that takes the time to explain everything in detail. I was sold as soon as I saw the technology in action. What do you dislike about RollWorks Account-Based Platform? I haven't experienced anything to dislike. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? RollWorks has ...

"Ok"

What do you like best about RollWorks Account-Based Platform? It works for account based targeting strategies. Product comes with csm calls which help for using the product correctly. What do you dislike about RollWorks Account-Based Platform? It's a one trick poney without much more than the core product or benefit. Rollworks is trying to expand its functionality but it's incremental. It's also a premium on website retargeting What problems is RollWorks Account-Based Platform solving and ...

"A Great Way To Start an ABM Strategy"

What do you like best about RollWorks Account-Based Platform? The reports and the ease of which you can export them is great. I'm able to share these insights with our business development team and ensure that we are taking some sort of action on them. Also, I love the ease of the way we can integrate with HubSpot so we can effortlessly ensure we are advertising to the same target accounts that our business development team is actively reaching out to. What do you dislike about RollWorks ...