RollWorks Reviews in June 2025: User Ratings, Pros & Cons

"Newly Onboarded and still feeling hopeful!"

What do you like best about RollWorks Account-Based Platform? When evaluating vendors, I looked for an ABM solution that had a strong background in ad delivery and performance and since Rollworks was built on the backbone of Adroll, their ad delivery is great! What do you dislike about RollWorks Account-Based Platform? As great as the ad delivery is in the US, the performance in other regions, such as EMEA or APAC, is relatively low. I would have loved to see better delivery/match rates ...

"RollWorks has been great for our ABM initiatives"

What do you like best about RollWorks Account-Based Platform? The platform makes both distributing and measuring a breeze! What do you dislike about RollWorks Account-Based Platform? Rollworks is a great platform, I just wish I could do more! What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Driving customer awareness through engagement to hopefully a closed deal.

"Great Display/Programmatic Platform for the ABM Marketer"

What do you like best about RollWorks Account-Based Platform? RollWorks is a really easy-to-manage ad platform with a simple layout of playbooks (campaigns) and ad upload features. Little to no management on a day to day basis is needed, making it easy for strapped teams. Journey stages features allows you to identify how accounts are moving down the marketing funnel, further showing the value of RollWorks. What do you dislike about RollWorks Account-Based Platform? Limited reporting ...

"Great advertising platform on the verge of becoming a great all around ABM platform"

What do you like best about RollWorks Account-Based Platform? Advertising capabilities. I can deliver both display, social, and LinkedIn ads all in one place, which is very nice. What do you dislike about RollWorks Account-Based Platform? The inability to see more data on the accounts showing intent. I need help telling my Sales team where this intent is coming from. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Delivering the right ads to the ...

"Rollworks"

What do you like best about RollWorks Account-Based Platform? I like the quick and active customer service that is provided. What do you dislike about RollWorks Account-Based Platform? Multiple issues with campaign repacing, activating old campaigns, and quality of features. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Using Rollworks fully for our ABM efforts.

"Easy to use, great reports and insights"

What do you like best about RollWorks Account-Based Platform? Super easy to pull targeted lists out of Salesforce, I absolutely love that I can manage almost everything I need to out of there. I love being able to target either companies or contact lists. What do you dislike about RollWorks Account-Based Platform? Not so much a dislike, but I believe we have had a couple issues with Marketo forms tracking. We've mostly had a great experience with the Rollworks platform. What problems is ...

"Excellent platform for ABM strategy"

What do you like best about RollWorks Account-Based Platform? Ability to build and manage target account list, along with multiple options to target the cookies (either by account or by email address). Lot easier to target the right contacts than Google What do you dislike about RollWorks Account-Based Platform? I think job title and seniority targeting needs a lot of improvements. There are very little options to choose the right combination of persona. User inputs should be ...

"Great insights from an easy to use intuitive platform, so far"

What do you like best about RollWorks Account-Based Platform? In the 6-8 weeks I have been exposed to and using Rollworks have been great. It is such a cool platform and we are excited to be using it. Customer success & onboarding team are great and very helpful. I found the strategy ideas particularly beneficial and unlike any other experience when on boarding. What do you dislike about RollWorks Account-Based Platform? he only thing I struggled with at first was understanding the reports, ...

"Great platform that takes your account-based marketing to the next level!"

What do you like best about RollWorks Account-Based Platform? - Easy-to-use platform - Can run target ads throughout the web and social media - Provides powerful sales insights - HubSpot integration - Helpful support team and resources on the web What do you dislike about RollWorks Account-Based Platform? Nothing that I can think of! The only thing I struggled with at first was understanding the reports, but our customer service rep was quick to answer my questions. What problems is ...

"Great platform that takes your account-based marketing to the next level!"

What do you like best about RollWorks Account-Based Platform? - Easy-to-use platform - Can run target ads throughout the web and social media - Provides powerful sales insights - HubSpot integration - Helpful support team and resources on the web What do you dislike about RollWorks Account-Based Platform? Nothing that I can think of! The only thing I struggled with at first was understanding the reports, but our customer service rep was quick to answer my questions. What problems is ...