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RollWorks Reviews in June 2026: User Ratings, Pros & Cons

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RollWorks Reviews & Ratings

Rating Distribution

Excellent

(259)

Very Good

(141)

Good

(24)

Poor

(5)

Terible

(10)

Spotsaas Editor’s POV

RollWorks is a powerful account-based marketing platform designed to help B2B companies optimize their marketing efforts. Its machine learning capabilities and personalized campaign features make it a strong choice for businesses looking to enhance their marketing strategies.Read more

RollWorks pros and cons

  • Account-based marketing

  • Machine learning insights

  • Personalized campaigns

  • Sales automation

  • Complex setup process

  • May require training

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Showing 191-200 out of 439

EH

Emilie H

11/15/22

5 out of 5

"Easy to use with thoughtful support designed to help you accomplish key goals"

What do you like best about RollWorks Account-Based Platform? I really like that there's a dedicated Client Success Manager on the account who meets with you bi-weekly to ensure you're tracking success and optimizing campaigns. What do you dislike about RollWorks Account-Based Platform? I wish there were a way to set limits for spend on campaigns. I want to optimize our budgets, but I don't want to go over a certain amount. Right now, we just watch it closely. What problems is RollWorks ...

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EH

Emilie H

11/15/22

5 out of 5

"Easy to use with thoughtful support designed to help you accomplish key goals"

What do you like best about RollWorks Account-Based Platform? I really like that there's a dedicated Client Success Manager on the account who meets with you bi-weekly to ensure you're tracking success and optimizing campaigns. What do you dislike about RollWorks Account-Based Platform? I wish there were a way to set limits for spend on campaigns. I want to optimize our budgets, but I don't want to go over a certain amount. Right now, we just watch it closely. What problems is RollWorks ...

Read more

KG

Kyle G

11/15/22

4.5 out of 5

"Quality Insights into Website Activity"

What do you like best about RollWorks Account-Based Platform? The data and insights provided on people visiting my company's website What do you dislike about RollWorks Account-Based Platform? The UX isn't the most friendly/intuitive I've come across, but it can still be figured out independently What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Prospecting & advertising

AU

Anonymous User

11/14/22

4 out of 5

"Great Platform for Brand Awareness, Lead Generation, and Tracking Accounts with Buyers Journey"

What do you like best about RollWorks Account-Based Platform? Easy to use. The platform is very intricate, but with guidance from the Rollworks team, it becomes easy to use. The journey stages and playbooks are game-changers. Watching accounts move from unaware to converted has been so valuable! I also really enjoy the intent tool and have seen brands surging with intent fill out our forms soon after. What do you dislike about RollWorks Account-Based Platform? Not a true lead generation ...

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AU

Anonymous User

11/11/22

4 out of 5

"ABM Ads With Insights"

What do you like best about RollWorks Account-Based Platform? Rollworks is a nimble ABM platform with great CRM integrations that enable robust targeting and TAL building capabilities. It also provides great insights into website traffic and engagement with your product or content. What do you dislike about RollWorks Account-Based Platform? Rollworks could improve their persona-based targeting to allow for more granular title picking when choosing seniorities. What problems is RollWorks ...

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TH

Tyler H

11/09/22

4.5 out of 5

"The Best ABM Display Platform on the Market"

What do you like best about RollWorks Account-Based Platform? Rollworks has the best user interface out of the ABM Display Platforms. Also, their Customer Success Team and Customer Service are top-notch and incredibly helpful with any questions you may have. What do you dislike about RollWorks Account-Based Platform? We sometimes run into image sizing issues and sometimes have fuzzy images on some that get approved but this is an easy fix and something their team has always helped us ...

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AU

Anonymous User

11/09/22

3.5 out of 5

"Ok if you're just advertising; not quite as robust an ABM tool as others for making data actionable"

What do you like best about RollWorks Account-Based Platform? Good UI and is fairly intuitive for segmenting ad campaigns. What do you dislike about RollWorks Account-Based Platform? This platform isn't quite as intwined with your tech stack as some of the other ABM platforms, making marketing automations a little harder to "set and forget." What problems is RollWorks Account-Based Platform solving and how is that benefiting you? There is a level of confidence that ads are being shown to ...

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AU

Anonymous User

11/08/22

3 out of 5

"Rollworks"

What do you like best about RollWorks Account-Based Platform? I like the quick and active customer service that is provided. What do you dislike about RollWorks Account-Based Platform? Multiple issues with campaign repacing, activating old campaigns, and quality of features. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Using Rollworks fully for our ABM efforts.

JF

Jesse F

11/08/22

5 out of 5

"By Far the Best ABM Advertising Platform!"

What do you like best about RollWorks Account-Based Platform? Rollworks is by far the most user-friendly yet advanced ABM advertising platform. It makes it so easy to target accounts & contact lists with significant efficiency. I love the analytics and reports that Rollworks gives you based on all campaigns and how accounts are engaging. The n digging deeper into account insights to see the customer journey, their intent data, and other contributing engagement metrics that could help us ...

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AU

Anonymous User

11/08/22

3.5 out of 5

"Great advertising platform on the verge of becoming a great all around ABM platform"

What do you like best about RollWorks Account-Based Platform? Advertising capabilities. I can deliver both display, social, and LinkedIn ads all in one place, which is very nice. What do you dislike about RollWorks Account-Based Platform? The inability to see more data on the accounts showing intent. I need help telling my Sales team where this intent is coming from. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Delivering the right ads to the ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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