RollWorks Reviews in June 2025: User Ratings, Pros & Cons

"Easy to use with thoughtful support designed to help you accomplish key goals"

What do you like best about RollWorks Account-Based Platform? I really like that there's a dedicated Client Success Manager on the account who meets with you bi-weekly to ensure you're tracking success and optimizing campaigns. What do you dislike about RollWorks Account-Based Platform? I wish there were a way to set limits for spend on campaigns. I want to optimize our budgets, but I don't want to go over a certain amount. Right now, we just watch it closely. What problems is RollWorks ...

"Quality Insights into Website Activity"

What do you like best about RollWorks Account-Based Platform? The data and insights provided on people visiting my company's website What do you dislike about RollWorks Account-Based Platform? The UX isn't the most friendly/intuitive I've come across, but it can still be figured out independently What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Prospecting & advertising

"Top Platform for ABM Campaigns"

What do you like best about RollWorks Account-Based Platform? I like how you can serve relevant content to specific audiences. I also enjoy their custom ad feature that allows you to address your targeted account by name. What do you dislike about RollWorks Account-Based Platform? Their account teams are usually super busy and don't always have the bandwidth to help that being said, they are willing to help! What problems is RollWorks Account-Based Platform solving and how is that ...

"Great Platform for Brand Awareness, Lead Generation, and Tracking Accounts with Buyers Journey"

What do you like best about RollWorks Account-Based Platform? Easy to use. The platform is very intricate, but with guidance from the Rollworks team, it becomes easy to use. The journey stages and playbooks are game-changers. Watching accounts move from unaware to converted has been so valuable! I also really enjoy the intent tool and have seen brands surging with intent fill out our forms soon after. What do you dislike about RollWorks Account-Based Platform? Not a true lead generation ...

"ABM Ads With Insights"

What do you like best about RollWorks Account-Based Platform? Rollworks is a nimble ABM platform with great CRM integrations that enable robust targeting and TAL building capabilities. It also provides great insights into website traffic and engagement with your product or content. What do you dislike about RollWorks Account-Based Platform? Rollworks could improve their persona-based targeting to allow for more granular title picking when choosing seniorities. What problems is RollWorks ...

"The Best ABM Display Platform on the Market"

What do you like best about RollWorks Account-Based Platform? Rollworks has the best user interface out of the ABM Display Platforms. Also, their Customer Success Team and Customer Service are top-notch and incredibly helpful with any questions you may have. What do you dislike about RollWorks Account-Based Platform? We sometimes run into image sizing issues and sometimes have fuzzy images on some that get approved but this is an easy fix and something their team has always helped us ...

"Ok if you're just advertising; not quite as robust an ABM tool as others for making data actionable"

What do you like best about RollWorks Account-Based Platform? Good UI and is fairly intuitive for segmenting ad campaigns. What do you dislike about RollWorks Account-Based Platform? This platform isn't quite as intwined with your tech stack as some of the other ABM platforms, making marketing automations a little harder to "set and forget." What problems is RollWorks Account-Based Platform solving and how is that benefiting you? There is a level of confidence that ads are being shown to ...

"By Far the Best ABM Advertising Platform!"

What do you like best about RollWorks Account-Based Platform? Rollworks is by far the most user-friendly yet advanced ABM advertising platform. It makes it so easy to target accounts & contact lists with significant efficiency. I love the analytics and reports that Rollworks gives you based on all campaigns and how accounts are engaging. The n digging deeper into account insights to see the customer journey, their intent data, and other contributing engagement metrics that could help us ...

"By Far the Best ABM Advertising Platform!"

What do you like best about RollWorks Account-Based Platform? Rollworks is by far the most user-friendly yet advanced ABM advertising platform. It makes it so easy to target accounts & contact lists with significant efficiency. I love the analytics and reports that Rollworks gives you based on all campaigns and how accounts are engaging. The n digging deeper into account insights to see the customer journey, their intent data, and other contributing engagement metrics that could help us ...

"Agency User"

What do you like best about RollWorks Account-Based Platform? The LinkedIN API that allows us to reduce wasted spend within priority accounts. Journey Stage reporting is a client favorite What do you dislike about RollWorks Account-Based Platform? When clients have video we have to move those linkedin dollars out of RW into the linkedin platform. We'd like to be able to use the linkedin video format within RW. There have also been occasional issues with campaigns being activated or ...