RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Easy To Use But Needs To Improve Tracking Capabilities"

What do you like best about RollWorks Account-Based Platform? Easily getting in front of target accounts, good for awareness campaigns What do you dislike about RollWorks Account-Based Platform? limited tracking capabilities, not good for lead gen campaigns What problems is RollWorks Account-Based Platform solving and how is that benefiting you? brand awareness

"Marketing Manager"

What do you like best about RollWorks Account-Based Platform? Easy to use, seamless onboarding process. What do you dislike about RollWorks Account-Based Platform? The account representative doesn't always provide us with the best support. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Account targeting is something we haven't done before, so this is filling that gap.

"Interesting platform with great customer support to help reach ABM goals"

What do you like best about RollWorks Account-Based Platform? I think the best part is the growth I've seen in the platform and capabilities since we've partnered with rollworks. It seems like they are listening to customers feedback and including it in the product roadmap. What do you dislike about RollWorks Account-Based Platform? Sometimes I have a tough time understanding what metrics matter in my reporting dashboard. What should I be looking at to see if my ads are effective and when I ...

"Senior Director, Digital Marketing"

What do you like best about RollWorks Account-Based Platform? The Ad network at Rollworks is powerful. What do you dislike about RollWorks Account-Based Platform? Company needs to mature across process, onboarding, implementation, capabilities, etc. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? It's solving our ABM challenges to highly target B2B prospects and buyers.

"An essential tool in our omni-channel marketing model"

What do you like best about RollWorks Account-Based Platform? Intent data drives a lot of our targetting and outreach activity. We call on companies exhibiting high intent and we are happy with the engagement we get from this method. What do you dislike about RollWorks Account-Based Platform? We would like a lot more integration with Hubspot. RollWorks has been delivering Hubspot integrations, but it is not as advanced as what is available for Salesforce. What problems is RollWorks ...

"Rollworks is pretty good"

What do you like best about RollWorks Account-Based Platform? RollWorks offers great metrics. Very insightful. It's also great because we can deploy not just regular online display ads but also social network ads. Both Static and HTML5 What do you dislike about RollWorks Account-Based Platform? I find using playbooks very difficult to use. Uploading ads can also be a bit complicated but customer success is always there to help! It's as easy as emailing them the assets and asking them to ...

"Top Platform for ABM Campaigns"

What do you like best about RollWorks Account-Based Platform? I like how you can serve relevant content to specific audiences. I also enjoy their custom ad feature that allows you to address your targeted account by name. What do you dislike about RollWorks Account-Based Platform? Their account teams are usually super busy and don't always have the bandwidth to help that being said, they are willing to help! What problems is RollWorks Account-Based Platform solving and how is that ...

"Data matching, scalability, and "same language" = a happy customer"

What do you like best about RollWorks Account-Based Platform? Our match rate was very high when scoping out Rollworks compared to other options. Additionally, and not insignificantly, the platform pricing and UX/UI made it an easier sell to leadership. We're a fast growing start-up and are not looking to waste money on a platform that we can't quickly leverage or a platform that holds us into a long-term contract. The "Same language" part of Rollworks has been instrumental in getting sales ...

"User-Friendly and Effective"

What do you like best about RollWorks Account-Based Platform? RollWorks provides a user-friendly experience for marketers to be able to control their display advertising campaigns. They're constantly rolling out new features and benefits to further enhance the reporting, usage, and overall capabilities of the tool and campaigns. The team at Rollworks is also a huge help to address any questions and provide strategic recommendations. What do you dislike about RollWorks Account-Based ...

"User-Friendly and Effective"

What do you like best about RollWorks Account-Based Platform? RollWorks provides a user-friendly experience for marketers to be able to control their display advertising campaigns. They're constantly rolling out new features and benefits to further enhance the reporting, usage, and overall capabilities of the tool and campaigns. The team at Rollworks is also a huge help to address any questions and provide strategic recommendations. What do you dislike about RollWorks Account-Based ...