RollWorks Reviews in June 2025: User Ratings, Pros & Cons

"Great Support and Platform that Meets our Business Needs"

What do you like best about RollWorks Account-Based Platform? Rollworks has gone above and beyond to support our account and ensure satisfaction What do you dislike about RollWorks Account-Based Platform? Reporting could be more robust and pulling reports could be more user friendly. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Rollworks allow us to get in front of known contacts and is helping support our ABM rollout.

"Very powerful account-based marketing tool with best-in-class support"

What do you like best about RollWorks Account-Based Platform? The CSM & Account Management support we receive from Rollworks is truly second to none. They're responsive, proactive, and our team comes out of each meeting with a clear understanding of next steps, and how that translates to deliverables for them, and for us (Demand Gen & Marketing Ops). Thank you for all you do! What do you dislike about RollWorks Account-Based Platform? At the platform level, I dislike very little - the user ...

"Number One Choice for ABM (Especially for Hubspot Users)"

What do you like best about RollWorks Account-Based Platform? The integration with hubspot means we can use RollWorks as our primary B2B lead gen platform to find, engage and qualify leads for our sales team with seamless data integration and excellent reporting What do you dislike about RollWorks Account-Based Platform? The only manual process in the system is excluding competitors so you have to manually add those to the RollWorks side. What problems is RollWorks Account-Based Platform ...

"Rollworks w/ LaunchDarkly"

What do you like best about RollWorks Account-Based Platform? I love the support that we get from our Rep, Chloe. She is excellent and provides tremendous value for us. On what Rollworks provides, we like that we can use marketing spend on our target accounts and our ICP contacts. What do you dislike about RollWorks Account-Based Platform? We would love it if we could have better reporting lower in the funnel. It seems like metrics can be challenging to get find. Influenced pipeline and ...

"Great Product and even greater support"

What do you like best about RollWorks Account-Based Platform? Rollworks makes it easy to dynamically hit account lists, and make sure we are hitting the right accounts with intent layers. Our customer support has been great as well. What do you dislike about RollWorks Account-Based Platform? It would be great to be able to see a greater view of how certain accounts are doing. I'm comparing to Demandbase and their functionality of creating a view of any account list I'd like, and see what ...

"Gets You Started on ABM"

What do you like best about RollWorks Account-Based Platform? Rollworks is an easy-to-use platform to get started on Account-Based Marketing. They have the basics you need in an ABM strategy. Key integrations with Salesforce CRM and Marketo to execute different trigger events. The integrations are easy to setup and it helps to create different fields and values for reporting in Salesforce once integration is done. Navigating the RollWorks platform is easy and makes sense. They have a good ...

"Easy to work with, brings solutions."

What do you like best about RollWorks Account-Based Platform? I worked with Rollworks in the capacity that they recommended a client to us and we were helping them plan for ABM. From that standpoint, they were always easy to work with, brought solutions and a great partner! What do you dislike about RollWorks Account-Based Platform? Not much from my experience! Very enjoyable. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Our client wasn't fully ...

"Rollworks is an ABM gamechanger, especially for smaller B2B marketing teams"

What do you like best about RollWorks Account-Based Platform? I love how simple the platform is, and everything is easy to integrate and set up. The onboarding team at Rollworks is also unmatched. We were able to get ABM up and running quickly and efficiently. What do you dislike about RollWorks Account-Based Platform? The limitations on playbooks and account list can be limiting, but it's good to start with. What problems is RollWorks Account-Based Platform solving and how is that ...

"Rolling through RollWors"

What do you like best about RollWorks Account-Based Platform? Managing audience lists through SalesForce campaigns. Also the support from our CSM. They really put forth the effort to make sure we're leveraging the tool What do you dislike about RollWorks Account-Based Platform? I really wish there was a marketing automation platform integration instead of playing telephone through SF. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Being able to ...

"quite helpful to a certain extent"

What do you like best about RollWorks Account-Based Platform? You can see which companies are looking and searching and intent topics What do you dislike about RollWorks Account-Based Platform? You can't see who exactly is the prospect searching so you have to spend time looking for that person What problems is RollWorks Account-Based Platform solving and how is that benefiting you? It's solving the problem of who are the companies looking for our services and how to somewhat target them