RollWorks Reviews in June 2025: User Ratings, Pros & Cons

"Really powerful and easy to use"

What do you like best about RollWorks Account-Based Platform? Rollworks is incredibly user-friendly and has a lot of powerful features we have been really enjoying. What do you dislike about RollWorks Account-Based Platform? Maybe more customization when it comes to campaigns and playbooks. There are set playbooks that you have to follow. I would like the option to build a sequence of 3 or 4 ads. And from there, users that fill out a form or click on the ad will advance in the sequence, and ...

"Intelligent selling, targeted campaigns - the ABM platform you've been looking for"

What do you like best about RollWorks Account-Based Platform? Rollworks is an intuitive, user friendly platform that has already had a huge impact on our marketing & sales efforts. The daily intent reports have helped our sales team really prioritize their efforts, and directed our marketing team on what's working and what needs more work. What do you dislike about RollWorks Account-Based Platform? We are fairly new to the platform, only a couple months in. At the moment I don't have ...

"Great ABM platform with limited time needed to launch first campaign"

What do you like best about RollWorks Account-Based Platform? I like how quickly I can get a campaign set up in Rollworks and start running ads towards my target audience. Some platforms on the marketplace take a ton of preparation and configuration in order to start getting value and Rollworks doesn't require that. What do you dislike about RollWorks Account-Based Platform? As a HubSpot partner, I'm always looking for enhancements in the integration with that platform. I think if Rollworks ...

"A well done platform for AMB campaigns"

What do you like best about RollWorks Account-Based Platform? ABM based advertising to targeted account list, coupled with desired 'intent topics". What do you dislike about RollWorks Account-Based Platform? The onboarding process has room for improvement. The hand off from the onboarding team to the CSM team needs to be refined. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Creating and managing ABM campaigns.

"Easy to Use ABM Platform with Great Account Insights"

What do you like best about RollWorks Account-Based Platform? Rollworks is easy to use and allows us to effectively target our ABM target accounts, and re-target website visitors with relevant display ads. Reporting in the platform is robust and allows us to slice and splice data the way we see fit. Our account manager is knowledgeable and works with us to achieve our objectives. What do you dislike about RollWorks Account-Based Platform? Integration with some other tools in our marketing ...

"Great onboarding, effectively tracks account activity, hard to find niche markets"

What do you like best about RollWorks Account-Based Platform? The onboarding and client success teams have been awesome! Lots fo hand holding for us beginners. Have really enjoyed seeing when accounts are "spiking" and visiting our website. Has been an interesting tool for outbound outreach - gives me a nod with regard to which accounts I should follow up with. What do you dislike about RollWorks Account-Based Platform? Hit some bumps in the road when we found out we weren't doing what we ...

"Lacking in account management"

What do you like best about RollWorks Account-Based Platform? Not much. I found that my account manager at RollWorks was very unhelpful when it came to campaign setup. I also found a much better ROI through Google advertising. What do you dislike about RollWorks Account-Based Platform? Account management's constant evasion of questions and inability to answer any question I had in a declarative sentence that lacked condescension. What problems is RollWorks Account-Based Platform solving and ...

"Rollworks has become a crucial part of our digital strategy."

What do you like best about RollWorks Account-Based Platform? Website traffic analytics and intent scoring. What do you dislike about RollWorks Account-Based Platform? Some of the organizational aspect of the platform are hard to learn. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Aside from providing display ads, we use Rollworks to score accounts and dial-in webpage optimization.

"Have worked with RollWorks for about 6 months and I would recommend it"

What do you like best about RollWorks Account-Based Platform? The audience and targeting options. Being able to layer on intent or use dynamic lists is great. What do you dislike about RollWorks Account-Based Platform? Some of the reporting views can get a little clunky with manual effort/load times. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? RollWorks allows us to reach our audience in a way that's not available on other vendors we use.

"RollWorks has been a great partner in our ABM display marketing efforts!"

What do you like best about RollWorks Account-Based Platform? The most valuable aspects of RollWorks for me are the detailed account insights, playbook management tools, and overall easy-to-build marketing funnel. I value being able to target our leads throughout their whole lifecycle, but I find the prospecting/intent features helpful, too. And our awesome reps, of course! What do you dislike about RollWorks Account-Based Platform? I think some features have not caught up on the backend, ...