RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"Easy to use platform for account based targeting"

What do you like best about RollWorks Account-Based Platform? That's it's very easy to set up the accounts / prospects you want to target and can track ad performance. What do you dislike about RollWorks Account-Based Platform? The external integrations, such as that with LinkedIn, are not as powerful or seamless as using the other platform itself. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We don't have the time to set up the ads ourselves ...

"Great for growing B2B company"

What do you like best about RollWorks Account-Based Platform? Seeing company target activity on our site and connecting that to potential leads. What do you dislike about RollWorks Account-Based Platform? Would like to have an IP or local (city) targeting option to add What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Visibility of target companies and existing customer activity and engagement with our brand.

"RollWorks powers our ABM strategy"

What do you like best about RollWorks Account-Based Platform? Right from onboarding to account CSMs, we got a chance to work with an agile team like ours, a team that works at our pace. RollWorks ABM Platform helps - Target the specific accounts to pursue - Trending, High Intent, and Accounts that are not in the CRM - The platform is fairly easy to use and kickstart. Our onboarding and account setup was done within 2 weeks. - Provide account engagements insights and an easy way to export ...

"Rollworks "works" as intended. great results"

What do you like best about RollWorks Account-Based Platform? We were able to implement abm advertising with rollworks at a lower cost, and received better results than other competitors. What do you dislike about RollWorks Account-Based Platform? The naming between all the different types of products is hard to understand. Nextroll, adroll, rollworks. Hopefully they are looking to consolidate products What problems is RollWorks Account-Based Platform solving and how is that benefiting ...

"Rollworks has been great for helping us gain access to our ICP and target demographics!"

What do you like best about RollWorks Account-Based Platform? Rollworks has been great for helping us gain access to our ICP and target demographics in creative and unique ways that we can test, iterate and optimize upon different strategies with actionable data and results. Their team is always open to strategy and success conversations and has been a strong partner with us in our ABM GTM. What do you dislike about RollWorks Account-Based Platform? We've run in to some limitations around ...

"RollWorks has been a great partner in our ABM Strategy!"

What do you like best about RollWorks Account-Based Platform? I appreciate the reach that RollWorks can provide through their ML tech and the triaging we can do as a result. As any marketer knows, when you have constraints, you need to prioritize, and RollWorks enables us to do that efficiently. What do you dislike about RollWorks Account-Based Platform? So far, so good! Our team collaborates with a wonderful RollWorks account manager, so whenever we have issues or questions, we do not feel ...

"Rollworks has changed the game for us!"

What do you like best about RollWorks Account-Based Platform? The most helpful thing about having Rollworks in our tech stack is that we target leads directly and see their journey stages. We also love the Sales insights so our sales team has action items that come from our advertisement. What do you dislike about RollWorks Account-Based Platform? I really don't dislike anything. I wish I had a better understanding of the best ad sets to use for TOFU and BOFU. If there were training for ...

"RollWorks changed the game for our companies!"

What do you like best about RollWorks Account-Based Platform? The upsides of using this platform are the account managers we get to work with. They are very helpful and always there when we need them. Every vision we had they brought it to life. What do you dislike about RollWorks Account-Based Platform? There is very little to dislike about Rollworks. The only thing that comes to mind is the design quality of some ads. We were looking for something a little more creative. What problems is ...

"RollWorks is a great platform for executing and growing your ABM strategies and campaigns."

What do you like best about RollWorks Account-Based Platform? I love the intent data to build target lists that are already in buying mode, the reporting dashboards, and the ease of launching paid ads. It's a great tool for companies just starting their ABM program or ones with existing plans looking to expand their Tech Stack. What do you dislike about RollWorks Account-Based Platform? I honestly can't think of anything. Customer service is great, and they have a solid onboarding ...

"Really powerful and easy to use"

What do you like best about RollWorks Account-Based Platform? Rollworks is incredibly user-friendly and has a lot of powerful features we have been really enjoying. What do you dislike about RollWorks Account-Based Platform? Maybe more customization when it comes to campaigns and playbooks. There are set playbooks that you have to follow. I would like the option to build a sequence of 3 or 4 ads. And from there, users that fill out a form or click on the ad will advance in the sequence, and ...