RollWorks Reviews in June 2025: User Ratings, Pros & Cons

"Easy to use platform for account based targeting"

What do you like best about RollWorks Account-Based Platform? That's it's very easy to set up the accounts / prospects you want to target and can track ad performance. What do you dislike about RollWorks Account-Based Platform? The external integrations, such as that with LinkedIn, are not as powerful or seamless as using the other platform itself. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We don't have the time to set up the ads ourselves ...

"Rollworks "works" as intended. great results"

What do you like best about RollWorks Account-Based Platform? We were able to implement abm advertising with rollworks at a lower cost, and received better results than other competitors. What do you dislike about RollWorks Account-Based Platform? The naming between all the different types of products is hard to understand. Nextroll, adroll, rollworks. Hopefully they are looking to consolidate products What problems is RollWorks Account-Based Platform solving and how is that benefiting ...

"Great for growing B2B company"

What do you like best about RollWorks Account-Based Platform? Seeing company target activity on our site and connecting that to potential leads. What do you dislike about RollWorks Account-Based Platform? Would like to have an IP or local (city) targeting option to add What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Visibility of target companies and existing customer activity and engagement with our brand.

"RollWorks powers our ABM strategy"

What do you like best about RollWorks Account-Based Platform? Right from onboarding to account CSMs, we got a chance to work with an agile team like ours, a team that works at our pace. RollWorks ABM Platform helps - Target the specific accounts to pursue - Trending, High Intent, and Accounts that are not in the CRM - The platform is fairly easy to use and kickstart. Our onboarding and account setup was done within 2 weeks. - Provide account engagements insights and an easy way to export ...

"RollWorks changed the game for our companies!"

What do you like best about RollWorks Account-Based Platform? The upsides of using this platform are the account managers we get to work with. They are very helpful and always there when we need them. Every vision we had they brought it to life. What do you dislike about RollWorks Account-Based Platform? There is very little to dislike about Rollworks. The only thing that comes to mind is the design quality of some ads. We were looking for something a little more creative. What problems is ...

"RollWorks has been a great partner in our ABM Strategy!"

What do you like best about RollWorks Account-Based Platform? I appreciate the reach that RollWorks can provide through their ML tech and the triaging we can do as a result. As any marketer knows, when you have constraints, you need to prioritize, and RollWorks enables us to do that efficiently. What do you dislike about RollWorks Account-Based Platform? So far, so good! Our team collaborates with a wonderful RollWorks account manager, so whenever we have issues or questions, we do not feel ...

"Rollworks has changed the game for us!"

What do you like best about RollWorks Account-Based Platform? The most helpful thing about having Rollworks in our tech stack is that we target leads directly and see their journey stages. We also love the Sales insights so our sales team has action items that come from our advertisement. What do you dislike about RollWorks Account-Based Platform? I really don't dislike anything. I wish I had a better understanding of the best ad sets to use for TOFU and BOFU. If there were training for ...

"Rollworks has been great for helping us gain access to our ICP and target demographics!"

What do you like best about RollWorks Account-Based Platform? Rollworks has been great for helping us gain access to our ICP and target demographics in creative and unique ways that we can test, iterate and optimize upon different strategies with actionable data and results. Their team is always open to strategy and success conversations and has been a strong partner with us in our ABM GTM. What do you dislike about RollWorks Account-Based Platform? We've run in to some limitations around ...

"Intelligent selling, targeted campaigns - the ABM platform you've been looking for"

What do you like best about RollWorks Account-Based Platform? Rollworks is an intuitive, user friendly platform that has already had a huge impact on our marketing & sales efforts. The daily intent reports have helped our sales team really prioritize their efforts, and directed our marketing team on what's working and what needs more work. What do you dislike about RollWorks Account-Based Platform? We are fairly new to the platform, only a couple months in. At the moment I don't have ...

"An ABM platform that works"

What do you like best about RollWorks Account-Based Platform? Amazing set of features and integration that caters to any ABM strategies that you could think of. The customer success team is world-class. Update 12.08.22: I love how they keep rolling out new features that allow us to continue optimizing and leveling up our ABM efforts. The latest feature that I really like is the Keyword Intent which we have been leveraging to prospecting accounts that are doing research on our competition ...