RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"ABM journey simplified - easy to use navigation"

What do you like best about RollWorks Account-Based Platform? The platform is simple to use and offers detailed analytics on the ads. Campaign setup is easy. The audience filter & Custom filter option is beneficial What do you dislike about RollWorks Account-Based Platform? Right now, we cannot see the type of audience generating the traffic through ads. Once the audience target option is included, it will be helpful to filter the audience. This way, unwanted impressions/clicks can be ...

"Intuitive, easy-to-use platform"

What do you like best about RollWorks Account-Based Platform? Rollworks makes campaign management easy. What do you dislike about RollWorks Account-Based Platform? The analytics could be expanded to include more metric options. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Rollworks allows us to reach our target account list across channels that we aren't currently using.

"Lots of promises, little delivery"

What do you like best about RollWorks Account-Based Platform? The ads creator is pretty easy to use. It would be better if UTMs were easier to add and modify, but generally, the ads are easy to upload and edit. I believe the new workflow capabilities have the potential to be useful in marketing automation. John Anzelc has been very helpful and insightful. What do you dislike about RollWorks Account-Based Platform? I have been consistently disappointed with RollWorks. I started working ...

"One of the best buyer intent data & ABM platform"

What do you like best about RollWorks Account-Based Platform? ABM Playbook and third party ad playbooks Easy targeting of accounts and run the ads and playbook Identification of inbound accounts using website visitor data and prioritize them to reach and convert into opportunities Intuitive user experience over their competition such as Terminus and others What do you dislike about RollWorks Account-Based Platform? Little bit of cluttered UI in removing the accounts(unwanted) during the ...

"Great ABM Tool"

What do you like best about RollWorks Account-Based Platform? We like to use RollWorks to get in front of a targeted audience. I find it helpful to use when we have a new sales rep come on board and warm their new contacts up to our company. What do you dislike about RollWorks Account-Based Platform? I feel like they make reporting more difficult than it needs to be. It is also quite expensive. I am seeing our CPM for display ads cost 2-3 times what the industry benchmark is. What problems ...

"Great tool in creating, implementing and tracking your ABM campaigns"

What do you like best about RollWorks Account-Based Platform? Easy to use platform that allows for managing playbooks and marketing campaigns with precise tracking of results. I like how self-explanatory the platform is (for the most part). What do you dislike about RollWorks Account-Based Platform? Inability to edit the campaigns without cloning them and starting again. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? It allows us to target a very ...

"Streamlined way to account for quality over quantity when it comes to awareness and conversion"

What do you like best about RollWorks Account-Based Platform? Obviously leveraging the platform is beneficial, but sometimes simply signing on with platforms like this are essentially for really thinking through processes and how to best target the folks you need. It's really helped with data integrity on our end, and forced us to evaluate the best direction of spend. That said, it does also ensure we can target the right people at the right time with the right ads. What do you dislike ...

"Easiest Way to Remarket"

What do you like best about RollWorks Account-Based Platform? - Setting up new programs is super simple - from building your audiences (who to target and who to exclude, to setting up all the elements - copy, creative and tracking links - How quickly the campaigns get approved is also amazing. What do you dislike about RollWorks Account-Based Platform? There is not a lot I don't like. I did once try to use their service to create ads and while it is amazing they offer that in such a simple ...

"Great ABM Solution for our Marketing Team"

What do you like best about RollWorks Account-Based Platform? A good platform for targeting key prospects as well as customers for upsell and cross-sell. Able to send customized ads to reach the exact person at a target company. Helping us better align with our sales team and their targets. What do you dislike about RollWorks Account-Based Platform? Overall a really good platform. Don't have much to complain about. Pretty user-friendly. Occasionally run into errors. What problems is ...

"Exceptional array of tools and a highly knowledgable team!"

What do you like best about RollWorks Account-Based Platform? Rollworks provides an extensive array of strategies an opportunities to fit just about any approach your business needs for raising awareness. What do you dislike about RollWorks Account-Based Platform? ABM can be problematic for brand strategies with an increasingly narrow audience. This, however, is not a negative on Rollworks itself, but What problems is RollWorks Account-Based Platform solving and how is that benefiting ...