RollWorks Reviews in June 2026: User Ratings, Pros & Cons

"The ABM Platform We Have Been Looking For"

What do you like best about RollWorks Account-Based Platform? Rollworks has all the features we have been looking for. It is user-friendly, helps generate sales opportunities and allows us to connect with new Accounts to expand our pipeline. What do you dislike about RollWorks Account-Based Platform? I have not run into a problem with Rollworks yet. It is better than the ABM tool we had used in the past. So far, it has everything we need. What problems is RollWorks Account-Based Platform ...

"Excellent collaboration and reporting"

What do you like best about RollWorks Account-Based Platform? As a Marketing Performance manager, I appreciate the level of control we have over our insights. Being able to pull and export such detailed exports makes my job so much easier. What do you dislike about RollWorks Account-Based Platform? I don't think there's anything I dislike about it. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? It's putting our ABM in the hands of experts who can ...

"An easy platform that can amplify retargeting objectives"

What do you like best about RollWorks Account-Based Platform? RollWorks makes creating and managing audiences easy to hyper-target your retargeting campaigns. Recommend for any marketers running display ads. What do you dislike about RollWorks Account-Based Platform? It would be great to have the ability to filter ad placements so I can define where I want ads to be shown. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Other tools for retargeting ...

"Intuitive platform for marketing and targeting audience"

What do you like best about RollWorks Account-Based Platform? The perfect tool for managing all the campaigns, most amazingly. All the features available in this platform are handy and helps you complete all your work and task on time and more accurately. Integration is compatible and allows the users easily collaborate and import data from any salesforce or CRM platform. The setup procedure of this software on the system is so easy. What do you dislike about RollWorks Account-Based ...

"Easy to use, navigate, and analyze"

What do you like best about RollWorks Account-Based Platform? As someone new to ABM, I appreciate how easy it has been to use Rollworks, learn from the data, make changes, and continue to improve. I think their customer service is top-notch. I appreciate having a dedicated person to check in with regularly, give feedback on how to work smarter, and get valuable insights. What do you dislike about RollWorks Account-Based Platform? There are a few reports that I struggled to find, but now ...

"Best value for money ABM platform for medium to large businesses"

What do you like best about RollWorks Account-Based Platform? It has all the features and capabilities you need to start deploying ABM on a larger scale. It has both Bombora and its own intent data, a simple but effective reporting system, several ways to segment website visitors, and you can find accounts to target directly on it. Hence, there's no need to pay extra for data. It sends a decent amount of helpful data to Hubspot and Salesforce, allowing you to orchestrate from your marketing ...

"A strong and data-rich ABM Platform"

What do you like best about RollWorks Account-Based Platform? RollWorks is a strong and effective ABM tool for our team. The ability to narrowly or broadly track intent signals, traffic, and list progression is a huge benefit to our business. It integrates with HubSpot so we can programmatically notify our business development team about spiking accounts, and we can sync HubSpot-defined lists to RollWorks in order to populate campaign lists, determine ICP, and more. What do you dislike ...

"Great UI. Have seen significant growth since we have started using."

What do you like best about RollWorks Account-Based Platform? The UI is probably the best part about the platform. From uploading your ads to looking at the data at a glance, it is very easy to do so quickly. The industry comparison report is a nice directional report as well. What do you dislike about RollWorks Account-Based Platform? I still have questions on the audiences and the specific targeting that they use. Also, I wish I had more control over the specific bids that they use for ...

"All in one ABM platform, easy to use."

What do you like best about RollWorks Account-Based Platform? 1. Detailed filters to reach the right personas at account level 2. Intutive and easy to use dashboards 3. Low Cost CPM 4. Account management team is very helpful 5. Good integration with google analytics and hubspot What do you dislike about RollWorks Account-Based Platform? 1. Takes time (2-3 days ) for campaign to start when using email database 2. less effective in regions with strong compliance What problems is RollWorks ...

"Intuitive ABM Platform"

What do you like best about RollWorks Account-Based Platform? RollWorks makes uploading ads, creating campaigns & playbooks and refining targeting easy. I appreciate that the platform is intuitive and campaign performance/account progression is easy to track and evaluate. The Hubspot integration works very well. It's a great ABM platform for lean and mean startups! What do you dislike about RollWorks Account-Based Platform? Sometimes the reporting could be more detailed and/or clear. I.e. - ...