Raven Tools Reviews in July 2025: User Ratings, Pros & Cons

The Duct Tape and WD40 of Internet Marketing

What do you like best? I love that Raven has continued to expand it's data partnerships, and available tools while keeping the same monthly cost. Of course, some might balk at a paid tool that costs 99 a month but if you're managing multiple clients and use even one of their tool suites for each client then you're saving time and money enough to justify. SEO, Social, Content, PPC, Reporting. BOOM. What do you dislike? It's sometimes clunky and slow to load. I love the new data ...

A Great All-In-One Digital Marketing Tool

What do you like best? Raven Tools really is a great place to get a quick overview of key digital marketing metrics for our company web properties. I like how at a glance I can check on the health of our properties, and switch between them with a few clicks. If I want to dig into the data deeper, I can do that too without having to switch between multiple websites. What do you dislike? The UI isn't always intuitive. I don't like how there can be multiple layers of sidebar navigation. ...

Raven Tools - Perfect for Small Agencies and Clients

What do you like best? The cost compared to the benefits offered by the platform is unmatched. We can run and entire SEO program from one platform. What do you dislike? It is not what I would call an enterprise level offering. There is still so gaps in the reporting that we would want to show our clients. Recommendations to others considering the product This is a great platform for small sized clients and agencies. We use it to supplement our reporting out of other enterprise ...

Raven Tools Review

What do you like best? Aggregated reporting and research - everything is in one dashboard that is easy to navigate and manipulate. For SEO research and opportunity analysis, it's nice to save myself from bouncing back and forth between multiple data sources. What do you dislike? Report design and structure isn't as flexible and client-ready as I'd like. While there are some branding options, ultimately the dashboard design for data display doesn't blow me away. Additionally, while ...

Why We Came Back to Raven Tools

What do you like best? Usability and reporting. The interface is simple and has drastically improved since I first used it back in 2011. I especially appreciate the social tracking setup. What do you dislike? The notifications for keyword monitoring. When I receive an email alert, it takes me to the notification. I then have to go to the message center to delete the alert or check read. Even after I do that, I still have to go to the alert tab and check read there. If the alert can't ...

An excellent snapshot of where your digital marketing efforts were, and where they are now.

What do you like best? I like how Raven Tools has evolved with the industry over the course of its existence. I started using it several years ago in an agency environment, and adopted it for my in-house role recently, and was pleased with the the robust features list. It's a no brainer for a digitally focused company. What do you dislike? I dislike that you manually have to add new sections to the report for every digital ad campaign you're running. If you forget to sync up your ...

A great product that has helped us in reporting and tracking our SEO efforts.

What do you like best? I have used Raven at two different agencies, and their easy-to-build reports that incorporate SEO, PPC, and social have made my life much easier. What do you dislike? I wish their Google Analytics integration were stronger. This might be a an API limitation on Google's end, but I would like to be able to browse the full suite of data the Google Analytics provides. Recommendations to others considering the product Definitely try it out. It provides a great ...

Perfect for multi-client management!

What do you like best? The ability to crate reports and copy them between Adwords/Analytics accounts is fantastic! This allowed me to roll out changes on dozens of accounts with similar goals all at once. What do you dislike? If you are not managing multiple accounts, I don't see a ton of value in the product. Recommendations to others considering the product Keep it simple! Would be great to have more flexibility with Google Analytics Goals in reporting. What business problems ...

Raven help me analyse site faster.

What do you like best? All the features in one place. It saves me having to trawl through various accounts. What do you dislike? Some of the locations of features are counter intuitive. Takes longer to train people. What business problems are you solving with the product? What benefits have you realized? Increase SEO

Comprehensive marketing software that focuses on efficiency and ease of use.

What do you like best? What I like best about Raven Tools is its ability to put everything in one location. For daily, weekly and monthly reporting, I typically have to check and login into several accounts or websites to pull information, which takes significant time when it's added up over the course of a year. So the focus on efficiency is what I like most. Once you've made several campaigns, it's easy to switch gears and go back and forth between campaigns when doing research. I ...