Pencil Review: Is It The Right Social Media Advertising Tools For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
Starts from $100 / Month
Unilever
Sephora
WPP
Kelloggs
SenderTrusted by teams including Unilever
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
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FAQ
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What is Pencil?
With Pencil's Creative AI platform, direct-to-consumer marketers can now enjoy unlimited ad creative testing. Link store, asset library and ad account data and watch as our algorithms generate fresh concepts, reveal valuable insights and continuously learn from your data to enhance results. Enjoy the perfect integration of store, asset library, and ad account data or add human touches to personalize ads. Take advantage of OpenAI GPT-3 to invent groundbreaking advertising methods, quickly chop and mix pictures and videos
Pricing
Starts from $100 / Month
Free Trial available
Best For
Suited for small teams, SMBs, and enterprise
Security & Compliance
Data residency:Global
Pencil Software Demo
Pencil was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Pencil
- Team types
- Individuals, Large Enterprises
Why teams choose Pencil
Offers unlimited testing for ad creatives.
Generates insights to improve campaign performance.
Integrates seamlessly with various data sources.
Is Pencil right for you?
What buyers should know before choosing Pencil
Pencil's Creative AI platform revolutionizes ad creative testing for direct-to-consumer marketers. By integrating various data sources, it generates fresh concepts and insights, enhancing advertising effectiveness.
Pencil pros and cons
- Pencil pros
Offers unlimited testing for ad creatives.
Generates insights to improve campaign performance.
Integrates seamlessly with various data sources.
- Pencil cons
Requires initial data setup.
May not suit traditional marketers.
Ready to try it?
Get started with Pencil
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare Pencil side-by-side with top Social Media Advertising Tools alternatives.
What is the pricing of Pencil?
Pencil Pricing Plans
Do it myself
$100
/Month
Unlimited exports
Unlimited users
Insights & predictions
Assisted onboarding
Email & video call support
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Do it for me
$500
/Month
Unlimited exports
Unlimited users
Insights & predictions
Assisted onboarding
Slack with your Assistant
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Enterprise
Unlimited exports
Unlimited users
Insights & predictions
Managed onboarding
Assistant in your channels
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Pay-as-you-go
Free access to all features (dashboard, unlimited generation, insights, predictions)
Export 3 ads/mo for free
After that $10/ad billed at export
Each ad includes all sizes/formats
1 brand workspace only
Show more +
Weighing your options?
Not sure if Pencil fits your budget?
Pencil reviews and ratings
Buyer sentiment
Buyer sentiment is very strong across 14 reviews, with consistently positive feedback.
What buyers like
- Unlimited ad creative testing
- AI-generated insights
- Integration with store data
Common complaints
- Requires data integration
- May need technical setup
- Limited to direct-to-consumer marketers
Are you using Pencil?
- See if Pencil fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Pencil?
An AI assistant is a virtual digital assistant that is powered by artificial intelligence technology to understand and respond to user comma…
Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your market…
Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the…
Performance Management is a comprehensive approach to managing the performance of individuals, teams, and organizations in order to achieve…
Pencil security and data handling
Key compliance certifications and security features for IT and security teams evaluating Pencil.
Certifications
Developer & data
Alternatives to Pencil
Pencil Customers
Unilever
Sephora
WPP
Kelloggs
Sender
ROUNDBARNLABS
Run DMG
Kit.sch
Coast
EU-Natural
Drmtlgy
Pencil Support Options
Frequently Asked Questions About Pencil
Common questions buyers ask before choosing Pencil.
Pencil is a Social Media Advertising Tools. Pencil offers Analytics, Campaign Management, AI Assistant and many more functionalities.
Buyers commonly note the following limitations of Pencil: Requires initial data setup.; May not suit traditional marketers.; Limited support for non-D2C brands..
Some top alternatives to Pencil includes Pudding.ai, Adyogi, The Next Ad, AI Suggests and Junction AI.
Pencil offers Free Trial, Subscription, Quotation Based pricing models
The starting price of Pencil is $100/Month
Ready to try it?
Get started with Pencil
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].