Pencil Review: Is It The Right Social Media Advertising Tools For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
Starts from $100 / Month
Unilever
Sephora
WPP
Kelloggs
SenderTrusted by many companies including Unilever
Overview
Pricing
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is Pencil?
With Pencil's Creative AI platform, direct-to-consumer marketers can now enjoy unlimited ad creative testing. Link store, asset library and ad account data and watch as our algorithms generate fresh concepts, reveal valuable insights and continuously learn from your data to enhance results. Enjoy the perfect integration of store, asset library, and ad account data or add human touches to personalize ads. Take advantage of OpenAI GPT-3 to invent groundbreaking advertising methods, quickly chop and mix pictures and videos
Pricing
Starts from $100 / Month
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
Data residency:Global
Pencil Software Demo
Pencil was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Pencil
- Team types
- Individuals, Large Enterprises
Why teams choose Pencil
Offers unlimited testing for ad creatives.
Generates insights to improve campaign performance.
Integrates seamlessly with various data sources.
Is Pencil right for you?
What buyers should know before shortlisting Pencil
Pencil's Creative AI platform revolutionizes ad creative testing for direct-to-consumer marketers. By integrating various data sources, it generates fresh concepts and insights, enhancing advertising effectiveness.
Pencil pros and cons
- Pencil pros
Offers unlimited testing for ad creatives.
Generates insights to improve campaign performance.
Integrates seamlessly with various data sources.
- Pencil cons
Requires initial data setup.
May not suit traditional marketers.
Ready to try it?
Get started with Pencil
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare Pencil side-by-side with top Social Media Advertising Tools alternatives.
What is the pricing of Pencil?
Pencil Pricing Plans
Do it myself
$100
/Month
Unlimited exports
Unlimited users
Insights & predictions
Assisted onboarding
Email & video call support
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Do it for me
$500
/Month
Unlimited exports
Unlimited users
Insights & predictions
Assisted onboarding
Slack with your Assistant
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Enterprise
Unlimited exports
Unlimited users
Insights & predictions
Managed onboarding
Assistant in your channels
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Pay-as-you-go
Free access to all features (dashboard, unlimited generation, insights, predictions)
Export 3 ads/mo for free
After that $10/ad billed at export
Each ad includes all sizes/formats
1 brand workspace only
Show more +
Pencil reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 14 reviews, with strong overall satisfaction.
What buyers like
- Unlimited ad creative testing
- AI-generated insights
- Integration with store data
Common complaints
- Requires data integration
- May need technical setup
- Limited to direct-to-consumer marketers
What users are saying
BI
Bouzenada Ismail
07/13/23
Scam
Scam, don't add your credit card in this site , You cannot cancel the subscription, and the money will still be deducted from your card, and when you ...
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MM
Mike M
03/15/23
"Excellent product and amazing team"
What do you like best about Pencil? The concept is pretty amazing and the ads generated by Pencil have been some of the best performers for our ...
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AP
Alexis P
03/14/23
"This is exactly what we needed!"
What do you like best about Pencil? Pencil has been super helpful for our small teamed brand to be able to create and scale different ads that can be ...
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AU
Anonymous User
11/01/22
"An essential tool for performance marketers"
What do you like best about Pencil? The technology works as advertised and so much more. Depending on your level of engagement, the service team ...
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NB
Nicholas B
11/01/22
"Ai enhanced tool that takes 1 creative asset and turns it into 20 in minutes."
What do you like best about Pencil? As a marketing agency, content creation has quickly become the greatest lever we can pull in terms of increased ...
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AW
Adrian W
12/09/21
"Excellent creative automation platform"
What do you like best about Pencil? Speed and ease of creation of new video assets, and ability to export with multiple formats and even beyond the ...
Read more
Pencil security and data handling
Key compliance certifications and security features for IT and security teams evaluating Pencil.
Certifications
Developer & data
Alternatives to Pencil
Pencil Customers
Unilever
Sephora
WPP
Kelloggs
Sender
ROUNDBARNLABS
Run DMG
Kit.sch
Coast
EU-Natural
Drmtlgy
Pencil Support Options
Frequently Asked Questions About Pencil
Common questions buyers ask before choosing Pencil.
Buyers commonly note the following limitations of Pencil: Requires initial data setup.; May not suit traditional marketers.; Limited support for non-D2C brands..
Some top alternatives to Pencil includes Pudding.ai, Adyogi, The Next Ad, AI Suggests and Junction AI.
Pencil offers Free Trial, Subscription, Quotation Based pricing models
The starting price of Pencil is $100/Month
Ready to try it?
Get started with Pencil
Start your free trial — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
