Pathmatics Reviews in June 2025: User Ratings, Pros & Cons

Quick and easy to use

What do you like best? I like that's an easy interface that is very visual What do you dislike? Sometimes the reporting is inaccurate. For instance one time I pulled something and it was pretty impossible to spend that much in one month on a site What problems are you solving with the product? What benefits have you realized? We use it for competitive analysis. We want to make sure we are doing something similar to our competitors.

Overall pretty impressive/ amazing

What do you like best? Great user experience and amazing data. Ability to see competitors videos and other assets is invaluable. What do you dislike? Accuracy is directional but that is to be expected. No tool is perfect and this gives you a good idea at least of what the competition is doing What problems are you solving with the product? What benefits have you realized? We have been able to adjust our creative based on the activity of our competition

Great improvements

What do you like best? easy to use interface, user friendly, easy to learn What do you dislike? limitations in brand breakouts (i.e. how granular you can get), limitations in selecting more than one brand/product to pull What problems are you solving with the product? What benefits have you realized? used mostly for competitive insights! benefits include real time look into what competitors are doing

A simple overview of competitive spend with small details

What do you like best? The ability to see top spenders of a property and also top properties that an advertiser invests into. I also like that we are able to see which devices the assets are for, and what percentage of their spend goes into which device, such as mobile, desktop display, and desktop video. What do you dislike? Some video creatives are only downloadable in formats that aren't able to be exported into a Powerpoint deck. Also, there is no option to look at spend per ...

Great resource, but still some gaps...

What do you like best? If you take the time and effort to actually go through the ad call paths there is a wealth of information to be gathered. It is also extremely useful to have the media buy details and the creative accessible in the same place. We use the exported charts in our presentations all the time and our clients love how clear they are. What do you dislike? There are still a lot of gaps in what is actually reported. Spend and Impression level data is significantly ...

over estimates direct spending, but a useful tool

What do you like best? The granular view is great to see specific site level spend and impression data What do you dislike? the creative sample tool often shows mis-rendered creatives, no spend data for native is a set back, also we very often notice instances where direct spend is definitely over estimated. What problems are you solving with the product? What benefits have you realized? competitive analysis

A solid product fordigital advertising

What do you like best? I like checking which advertisers are buying from specific media owners. This is particularly useful for some of our international clients. What do you dislike? Unfortunately, it is rare that we look at digital in isolation - so use of the tool can be limited. Recommendations to others considering the product: Use for digital advertising What problems are you solving with the product? What benefits have you realized? Finding out which of our clients' ...

Strategist

What do you like best? it's easy to pull, and titles automatically pop up What do you dislike? it only shows digital spends; sometimes it doesn't accurately represent spends What problems are you solving with the product? What benefits have you realized? competitive; we can at time see how close/far we are

Helpful in getting creative details

What do you like best? Consumer Friendly Interface and ease of use. Colors make it more fun to use and interactive design with graphs and charts. What do you dislike? I have not come across anything yet. It is very easy to use. What problems are you solving with the product? What benefits have you realized? We are using it for more insights about competitors, so it helps us with competitive research mainly.

Great, some enhancements needed though

What do you like best? Great digital data, most accurate I’ve seen. What do you dislike? Lack of functionality to pull raw data cut in different ways. Also the long brand lists are difficult to work with, especially as they are not mutually exclusive. What problems are you solving with the product? What benefits have you realized? Competitive reporting. Benefited from more accurate digital competitive data,especially social which is amazing.