Pathmatics Reviews in June 2026: User Ratings, Pros & Cons

Pathmatics is a great tool to see our competitors digital buys

What do you like best? i like that we can see not only our digital buys but our competitors as well. it makes doing competitive reports a lot easier and efficient for us What do you dislike? not a lot to dislike, but sometimes the dollar amounts are off by a significant amount What problems are you solving with the product? What benefits have you realized? we are finding out how much our competitors spend compared to what we spend

Easy and Quick Competitive Tool

What do you like best? Pathmatics is a very quick tool to use. It easily allows you to view competitors ads, spend and sites purchased in order to quickly understand the digital landscape of competitors. There are several different tools available to compare spend among competitors. Additionally, you are easily able to download the charts the Pathmatics creates and drop them quickly in presentations. What do you dislike? I wish that we were able to look at the spend of competitors ...

I really like Mathematics and always recommend it to co-workeds over other tools we have in-house.

What do you like best? I like the interface. It is very user friendly. A training is always beneficial but I think anyone can work their way around it. I also like that you all take and implement feedback. I like that you can see the actual creatives that ran and go to the site they ran on. What do you dislike? I used to dislike one of the exported reports. It would show me total budget for a timeframe instead of monthly budgets but I think you all fixed that. Recommendations to ...

Intuitive and Information

What do you like best? How easy it is to navigate and how visual it is What do you dislike? the fact that certain mobile activity is not counted Recommendations to others considering the product: great for use with competitive analysis, but always directional What problems are you solving with the product? What benefits have you realized? competitive

Pathmatics - Valuable advertising insight

What do you like best? Valuable assessment of advertiser trends, tactics and inventory sources. Helpful formats to view and export data. What do you dislike? Some categories are too broad, e.g. "Direct" inventory What problems are you solving with the product? What benefits have you realized? Understanding client trends and opportunities

Use pathmatics frequently and love it

What do you like best? Ability to see what creative competitors are running and when they are running them What do you dislike? spend figures appear dramatically low often and dont give a good sense for share of spend competitively Recommendations to others considering the product: this is an essential tool for any marketing What problems are you solving with the product? What benefits have you realized? insight into competitive messaging strategies. this helps us figure out ...

Pathmatics Review

What do you like best? I like that it accurately measures digital ad spend so you can more easily see what competitors are doing in the marketplace. What do you dislike? I don't like how you can't break out product spend within a brands total spend more easily. I have to look through the actual images of the ads to find what I am looking for and it would be nice to have the ability to select a brand and then select the different products they advertise as a secondary option. ...

Quick insights to show competitors paid creative

What do you like best? The best thing for me is being able to quickly access paid ads that were run during a specific time and download them quickly for presentations. What do you dislike? The only problem I have had is with the media spend, for Amazon research I was doing there was a glitch where no matter what time frame I picked it had the exact same amount. What problems are you solving with the product? What benefits have you realized? The main problem I am solving is being ...

New and Improved Pathmatics

What do you like best? I like the ease of using Pathmatics. It is very user friendly. What do you dislike? I don't like how Pathmatics doesn't incorporate the linear versions of publishers. What problems are you solving with the product? What benefits have you realized? I am finding out what competitors are gravitating towards in the online space.

User friendly and intuitive!

What do you like best? I love how well the site is designed. The charts and graphics are usable in client presentations, which I love. What do you dislike? I wish there was more data, like search. I also wish that we could see advertisers reported at the sub-brand level, i.e. Vicks DayQuil, Sinex, etc, rather than total Vicks. What problems are you solving with the product? What benefits have you realized? I love showing my clients the list of sites where their competitors are ...