Pardot Reviews in May 2025: User Ratings, Pros & Cons

Ideal for companies that want to build all in one marketing solution

What do you like best? Pardot is intuitive and user friendly platform. Most of the basics are already built for you, they just need to be customized for our business and industry - like the lead scoring model, you only need to adjust the points but the criteria is already there. The sync with Salesforce makes the data flow easy and up to date without any custom integrations, codes or missing information. What do you dislike? Not being able to synchronize the opportunity fields with ...

Powerful and not nearly as expensive as some of the other enterprise tools

What do you like best? - Very easy to build complex automation with automation rules and dynamic/static lists. What do you dislike? - The landing page builder is tough to use. - At the time I used this, adding dates to automation rules wasn't possible. What problems are you solving with the product? What benefits have you realized? - Contact management before sending to CRM / Sending to CRM - Email marketing

Good Marketing Automation Tool

What do you like best? The platform is very user friendly and the interface is vert straight forward. Email editing and scheduling is very easy to do. Documentation is quite good to learn and understand. Engagement studio is very useful as you can customise nurture campaigns. We recently got their B2B analytics feature and we're excited to use and implement it! What do you dislike? Lacks reporting features. Creating landing pages are not easy to create as its quite complicated. ...

Not the Most User Friendly

What do you like best? I like the lead scoring that you are able to build out with Pardot. I also like how you can see how prospects and clients are interacting with everything you are doing. What do you dislike? I am not a fan of how you have to customize everything in HTML to make any changes to emails or landing pages. It makes it very hard to be able to create stuff quickly if you are in a rush. I also do not like their lack of customer support. You have to go through ...

Good Basic Automation Software

What do you like best? Very easy to use, logical UI/UX. The native integration between Salesforce and Pardot makes working within the two systems a breeze. Email marketing with litmus plugin is a great feature! If the majority of your Marketing work is done within Salesforce and your business is extremely focused on enterprise, B2B deals, Pardot is a great tool to help augment your Sales teams efforts. What do you dislike? As a Marketing tool specifically, Pardot isn't as powerful ...

One of the Best Marketing Automation Tool

What do you like best? I like everything in pardot. Email Automation, Journey Builder, Various Integration options, etc. What do you dislike? It should provide detailed analytics. Also, make freely available for new learners. What problems are you solving with the product? What benefits have you realized? We basically use this product for marketing automation.

Great promise, failed on execution

What do you like best? The UI is fairly easy to use, as were the email templates. What do you dislike? There were very significant limitations to the automation capabilities which resulted in our contacts being emailed multiple times within a few minutes. Recommendations to others considering the product: If you have specific requirements, make sure you get a demo down to the very details before you sign on. What problems are you solving with the product? What benefits ...

Pardot for Marketing Automation

What do you like best? It's easy to resize photos within the tool (no need to size prior to uploading images). It's somewhat simple to go into the HTML to fix font or spacing errors when necessary. What do you dislike? You cannot send to one person or hand-select people to send to- everyone must be on the list which tends to create a lot of unnecessary lists. It's much easier to space things out correctly when on a larger screen (i.e. not while working from a laptop). Text and image ...

Great tool for Marketing Automation and Reporting

What do you like best? It's user friendly and provide flexibility to get the job done, and product results! What do you dislike? Sometimes it's slow to generate an email report What problems are you solving with the product? What benefits have you realized? Pardot allow me to manage my day to day marketing operations including building and launching email campaigns, building segmented lists, reporting on campaign performance, track website conversions, and route qualified ...

Marketing Manager

What do you like best? email notifications and scoring system along side the direct connection to SFDC What do you dislike? Not enough through and valuable training sessions What problems are you solving with the product? What benefits have you realized? Helps managing the marketing campaigns and achieve better analysis