Pardot Reviews in May 2025: User Ratings, Pros & Cons

A Simple B2B Marketing Solution with Limitations

What do you like best? Pardot is easy to use and can be integrated with Salesforce. If you're currently using Salesforce CRM and looking for a simple B2B marketing solution for your business, Pardot may be a good fit. Pardot provides insights into prospect behavior and gives you the ability to nurture prospects based on scoring and grading functions. I'm most impressed with the simplicity of Pardot's Engagement Studio. The Engagement Studio, makes it easy to build automated programs that ...

Does the job

What do you like best? Litmus integration is great - you can test how every email looks on every browser & device. Engagement studio for nurture programs is intuitive and easy to set up. What do you dislike? The list capabilities - it's difficult to just send one off emails to a list or single email address. We've also had issues with link rewriting - the CTA links have redirected to alternative links than designated in the email builder. What problems are you solving with the ...

Powerful, but not for Start-ups

What do you like best? The lead scoring and lead grading function allows me to distinguish the value of a lead's behavior from the value of the firmographics. What do you dislike? A lot of time must be dedicated to learning the tool; it is not intuitive. Recommendations to others considering the product: You should confirm the value derived from implementing this can take precedent over the value of other projects. What problems are you solving with the product? What ...

Amazing tool

What do you like best? Its an exhaustive tool and does everything you can even think off What do you dislike? There is nothing you can dislike about Pardot except the cost What problems are you solving with the product? What benefits have you realized? Email Marketing, Marketing automation, Nurture campaigns etc

Great tool out of the box and great integration with SFDC allowing for customization.

What do you like best? The strong SFDC CRM integration is most helpful in helping get the right conversation in front of the right people at the right time. We can do a lot of simple customization to get some powerful behaviors out of the tool. Being able to have sales set conversation points on the account, and Pardot can send to those talk points. Having Pardot pay attention to SFDC Cases and stop marketing to people who have open cases so we don't leave a bad impression to people ...

I think if you learn this system properly, it can be used to your advantage.

What do you like best? I like the options and details it provides What do you dislike? I do not like how sometimes there is no clear way to navigate through the website for first time users Recommendations to others considering the product: Just be sure to have simple training on daily tasks before starting to use for avoiding confusion What problems are you solving with the product? What benefits have you realized? I was using it to see which areas to target for ...

Software with Potential but Had a Rough Time Using

What do you like best? Pardot enables organizations to have clean, professional email marketing campaigns with useful analytics and insights. What do you dislike? The complicated aspects to accomplishing simple tasks. It was a pain to send 1:1 emails and create quick lists for quick emails. Running lists took too long. Overcoming SPAM traps of clients was a burden. The primary use was not for sales and marketing, so some customization had to be made for more ...

Effective but Expensive

What do you like best? The integration with Salesforce & ease of use between the two. What do you dislike? Expensive to use & upgrade to get full effects. What problems are you solving with the product? What benefits have you realized? The ability to score leads has been a gamechanger and allows us to heavily focus on those in the ready to buy mindset.

We work best for emails and network interactions to monitor emails and internet

What do you like best? The various levels of ratings, the ongoing assistance services and the latest Connected Campaigns are available directly from Salesforce where you need them. It has been an immense step to introduce the B2B Marketing Analytics to the products at the mid and top tiers. That is my customers' monitoring capacity today. And this tool runs on the Einstein motor, making it Pardot's most powerful study. What do you dislike? Attributes in lacquer news. It is not easy ...

There are better options out there that are more intuitive.

What do you like best? The integrations are pretty simple and straight forward. I like the email preview and built in support from Litmus. What do you dislike? The list of integrations is sorely lacking. Much can be improved via Zapier, but that's ad hoc. Reporting - It relies a lot on the power of Salesforce. You can't customize your reports in Pardot at all. Attribution - First touch only and it's really annoying. Again, if you use Salesforce and can change up your ...