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9.4

Spot Score

Pardot

Pardot Reviews in May 2025: User Ratings, Pros & Cons

Powering your marketing success.

4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Expert's Review

Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more

Pardot pros and cons

  • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

  • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

  • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

  • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

  • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

  • Cost-prohibitive for small or mid-sized businesses due to high pricing.

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Showing 3421-3426 out of 3426

03/05/13

5 out of 5

User friendly, intuitive marketing automation that just keeps getting better!

What do you like best? Easy copying/cloning of forms, landing pages and email templates Progressive profiling Drag and drop functionality to quickly and easy set up drip marketing programs Great reporting capabilities Super support team New innovative features being added all the time Extensive resource library to help with campaign and set up best practise What do you dislike? It takes a little while to get your head around how the drip campaign work as they run in ...

Read more

03/05/13

5 out of 5

User friendly, intuitive marketing automation that just keeps getting better!

What do you like best? Easy copying/cloning of forms, landing pages and email templates Progressive profiling Drag and drop functionality to quickly and easy set up drip marketing programs Great reporting capabilities Super support team New innovative features being added all the time Extensive resource library to help with campaign and set up best practise What do you dislike? It takes a little while to get your head around how the drip campaign work as they run in ...

Read more

12/29/12

2.5 out of 5

Marketing Automation Expert

What do you like best? I like Pardot's easy-to-use interface. What do you dislike? I dislike the product's limited functionality. It's like the Volkswagen Beetle of marketing automation tools. Recommendations to others considering the product Think beyond your beginning needs. This product is designed for novice users, not experts.

12/29/12

2.5 out of 5

Marketing Automation Expert

What do you like best? I like Pardot's easy-to-use interface. What do you dislike? I dislike the product's limited functionality. It's like the Volkswagen Beetle of marketing automation tools. Recommendations to others considering the product Think beyond your beginning needs. This product is designed for novice users, not experts.

09/18/12

5 out of 5

Very Customer-focused

What do you like best? The people at Pardot are the best. Everyone I've ever met from there is super friendly AND does their best to make sure you're getting max value from your Pardot subscription. They tend to be less expensive than Eloqua or Marketo without sacrificing any meaningful functionality. What do you dislike? It might take them slightly longer to roll out features based on their controlled growth strategy, but nothing that could be considered critical. Recommendations to ...

Read more

09/18/12

5 out of 5

Very Customer-focused

What do you like best? The people at Pardot are the best. Everyone I've ever met from there is super friendly AND does their best to make sure you're getting max value from your Pardot subscription. They tend to be less expensive than Eloqua or Marketo without sacrificing any meaningful functionality. What do you dislike? It might take them slightly longer to roll out features based on their controlled growth strategy, but nothing that could be considered critical. Recommendations to ...

Read more